Forum Moderators: martinibuster
I just wanted to give that information so you understand that the monthly newsletter is 100% opt in.
Anyway, whenever I send out an email, for the next two weeks, my eCPM nose dives. I have done it so many times that there really is no question about correlation. If there is a link in the newsletter, it generally goes to a page that does not even contain Adsense.
I wish Google would not punish me for something that really does not affect them. I can understand if I was spamming people constantly, but basically they are just hammering me for traffic spikes.
Anyway, I was just wondering if I am the only one who sees this.
People get your newsletter, then go to your site and click on pages (the pages you link to from your newsletter may not have AdSense on them, but chances are the visitors will also go to other pages that DO have AdSense on them). Returning visitors have a tendency to not click on ads, so all your newletter visitors increase the number of page views but not the number of clicks. Everything else being equal, obviously your eCPM will decrease. It's just basic math, not any sort of punishment.
For repeated visitors, like coming from the news letter,
I would assume much lower CTR and little bit higher EPC, multiplied together givitn a lower eCPM.
People get your newsletter, then go to your site and click on pages (the pages you link to from your newsletter may not have AdSense on them, but chances are the visitors will also go to other pages that DO have AdSense on them). Returning visitors have a tendency to not click on ads, so all your newletter visitors increase the number of page views but not the number of clicks. Everything else being equal, obviously your eCPM will decrease. It's just basic math, not any sort of punishment.
That would be fine, if the number of clicks or CTR changed, but the CTR remains basically the same. The fact is, that traffic from the mailing lasts only a day or two, then traffic resumes, yet the average amount paid per click is less.
when ever I send newsletter for one of my site my earning goes up for 2 days
My earnings will go up for that traffic spike too, however, after the first day, the payout on clicks nose dives..
Is your monthly newsletter going out the same date each month? If so, try varying the date a few days to see if that makes a difference. You may be timing things with major advertisers running through their monthly budgets.
It doesn't go out at any particular time, just when I get around to it. I have sent it at the beginning of a month, middle, and end.
Sit back and think about the whole process of adwords folks bidding on ads and campaign limits.
If you are sending 1000 clicks to an adword person on one day and then the next you are sending 2000 clicks it is highly likely that G will be slowing down the delivery of some ads. This means there will be less competition and therefore lower resulting bid.
You can't expect EPC or CPM to be a linear thing in relation to rising clicks. Obviously, at some point you'll be taping on campaign maximums and/or G throttles back delivery of some ads based on projected $ spent on campaigns by the end of the day.
If you are sending 1000 clicks to an adword person on one day and then the next you are sending 2000 clicks it is highly likely that G will be slowing down the delivery of some ads. This means there will be less competition and therefore lower resulting bid.
I understand that. However, a week after the email campaign, I do not see how this affects ad inventory.
- Dirk
declining ecpm
The eCPM is meaningless if your earnings are holding up.
Think about this as it's a simple math problem that when you send out a newsletter it brings in a lot of traffic that probably WON'T click on the ads. Therefore, you have the same number of clicks but a lot more traffic so the CTR and eCPM is down but the earnings stays the same.
Make sense?
Therefore, you have the same number of clicks but a lot more traffic so the CTR and eCPM is down but the earnings stays the same.Make sense?
It would make sense except for the fact that I do not get the same amount of clicks, I get more. CTR remains the same. In a couple days, the traffic stabilizes to "pre-mailing" numbers, but the EARNINGS PER CLICK goes down significantly.
Make sense?
