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Readers don't like adverts. Keep them to a minimum.
It really boils down to your content and your visitors, i say put as many ads in as your content and users allow. If your page has one paragraph adding 3 ad units, 3 link units, 4 referals, and 2 searchboxes isnt going to be a good idea, but as the length of the content grows so should the amount of ads. Of course if your site is on adsense and geared towards advanced adsense users, then it won't matter how many or how few ads you have, that group of users will most likely never click. A site on the cool new widget for college kids, could result in pages that could have the max amount of ads and that wouldnt be enough as users are looking for the best deals, software, hacks/mods, how-tos, etc. for that widget.
Sometimes more really is more and sometimes readers like adverts, other times less is more and readers hate ads, a visitor to one site about topic A, may hate ads and never click there, but when that visitor comes to a site about topic B turns into a click machine, and can't get enough ads. There's really only one way to find out, and thats testing. If its hard to make changes for testing purposes, this may be a good time to look into changing the site to where it is easy, before you get to 1000+ pages, and something happens to where you have to make the changes and fast.