Forum Moderators: martinibuster
I've been getting 40,000 impressions per day, and my CTR is a lot more than it used to be, but I'm making less money than I did a few months ago, when I was only getting 2,500 impressions per day.
So, good bye Google. I've had it with your senseless earnings.
For those of you that are happy with Google, more power to you, and I wish you continued success, but I'm out of here.
I'm glad to hear others are doing the same. AdSense is great for premium or small publishers but if you have beteween 1-20M quality US traffic impressions you shouldnt be using AdSense exclusively as there are other and maybe better options for you.
I suspect you have other issues like your site traffic is garbage meaning the wrong search terms are bringing people to your site. Either the visitors don't care about the topic or it's not buyers/shoppers coming to the site.
I agree with Bill. That traffic must be less than optimal. Decent traffic to a decent page, on a decent topic, is going to pay out way more than twenty bucks per day. It's very likely not Google's fault, it's a combination of either/or your traffic, web page, and topic.
That traffic must be less than optimal. Decent traffic to a decent page, on a decent topic, is going to pay out way more than twenty bucks per day. It's very likely not Google's fault, it's a combination of either/or your traffic, web page, and topic.
Could be the reason. One of my issues was the AdSense ads were way off target. I have been working with Google reps; our website is well optimized for each keyword with great results from search engines. Unfortunately AdSense ads were so off topic that even Google reps were lost when they saw 9 out of 12 ads waaaaaaaaaay of target.
And because I dont have any tools to approve and manage ads I decided to leave.
And because I dont have any tools to approve and manage ads I decided to leave.
Targeting issues can usually be resolved, I've done it myself, so I'm confused why the Google reps couldn't help with that.
Targeting issues can usually be resolved, I've done it myself, so I'm confused why the Google reps couldn't help with that.
Well, we tried everything. When 80-90% of ads displayed are way off target you will never get good CTR and eCPM. Quite honestly without this issue I wouldnt probably start selling banners and links directly so now I'm kind of glad it did turned out that way.
I would put it this way, with Google I was earning on average $600 per every 1M inpressions. Now I'm about $3000 per 1M impressions just on PPC links and getting average $4-5 CPM per banners.
It turned out way better than I was expecting :-)
Now I'm about $3000 per 1M impressions just on PPC links
$3.00 eCPM?
Targeting issues can usually be resolved, I've done it myself, so I'm confused why the Google reps couldn't help with that.
I've certainly tried to get targeting issues resolved. But the Google reps only had excuses and never did anything to help.
I would put it this way, with Google I was earning on average $600 per every 1M inpressions. Now I'm about $3000 per 1M impressions just on PPC links and getting average $4-5 CPM per banners.
Januuski: Perhaps I am a bit clueless, but:
First, what do you mean by PPC links? Like, selling links through AdBrite?
Second, where can one get $4-$5 CPM for banners?
Thanks!
I've certainly tried to get targeting issues resolved. But the Google reps only had excuses and never did anything to help.
AdSense isn't a good fit for every site or page; AdSense isn't even a good fit for every page on sites where, on the whole, it works well.
If AdSense doesn't target ads properly without tweaking at your end or Google's, you're likely to end up fighting the same battle again and again. If my own experience is any guide, your best bet is to pull the code from the pages with poorly targeted ads and leave it on the pages where AdSense works decently. Why struggle with a tool that isn't right for the job?
First, what do you mean by PPC links? Like, selling links through AdBrite?Second, where can one get $4-$5 CPM for banners?
We do sell PPC and Banners directly to our advertisers. No AdBright or any other agency. We have our own ad system in place.
Banners: we do charge up to $10 CPM based on the amount of impressions you purchased. The more you buy the better the price. Unsold inventory goes to an agency where we get about $1.75 CPM therefore our average CPM per banner is $4-5 CPM. (we have 3 units on our page, leaderboard, 300x250 and 120x600)
As per the clicks: again we do sell clicks in bulk. The more clicks you buy the better the price. We do get on average $0.50 per click which is about double than what we got from Google on average per click. Our CTR is also higher than what G used to be.
All together between banners and links our eCPM should be $15-20.
I guess I said more than I should.
Thanks,
Damon
All together between banners and links our eCPM should be $15-20.
Thank you for this explanation and no, you didn't say too much.... That's actually what I was thinking myself, but I couldn't quite reconcile that "vision" and the AdSense reality (which is closer to $3 page eCPM).
My advice to everyone thinking about Google is to stop doing that. Take out your Adsense, take out your Google Analytics. Stop thinking about Google search rankings. Focus on your site and making it popular with your visitors.
In some ways, I share your opinion, but I am sorry - this is not realistic - well, unless you're content with losing 50-80% of your traffic over principles. Google has us (at least most of us) by the b**ls and right now, there's not much anyone can do about it.
TANGENTIALLY RELEVANT RANT: I think it could be a subject of a separate thread, but I am worried that Google essentially has free hand with OUR content. For example, my understanding is that it can split and dissect anything we write/post and freely use any "excerpt" for any kind of map widget, web2.0 application and what-not. You're welcome to put a line into robots.txt prohibiting that, of course, but then you're going to lose visitors coming from Google. I wish there were a more advanced "protocol" or some sort of a "contract" with search engines on the allowed use of our sites' content - e.g. I'd like to permit spidering, but not any kind of integration of my content anywhere BUT in the search index. Otherwise we're all fighting a strange battle: the more we research/write/post on our sites, the more the general public will be turning to Google for this information, without actually needing to go to our sites - Google will simply "repost" the snippets.
Let us not forget that they stole all of the content on the internet and made billions from it. Stop being pushed around.
It's easy enough to push back and teach 'em a lesson with a double whammy: Just remove the AdSense code from your pages and exclude Googlebot from your site with robots.txt.
