Forum Moderators: martinibuster
[edited by: europeforvisitors at 9:09 pm (utc) on June 5, 2007]
Putting AdSense on your product pages to send customers to competitors is insanity. Sure you might reap a nickel or two sending the customer elsewhere that you can pump back into advertising, but I'd rather use affiliate programs and get the full revenue share and stick it in my pocket.
But as Imineo team implemented AdSense, they noticed that qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.
USUALLY? USUALLY? So more than 50% of the people who didn't convert left the site via AdSense?
I mean, I could understand if they wrote "sometimes" or even "frequently", but "more often than not (usually)" or "greater than 50% of the time (usually)".
You'd think a non-evil company wouldn't intentionally mislead in a case study. Right?
Do we have a misleading post for this thread about a misleading study?!
p/g
To me it sounds like circular logic, where if you click an ad then you're assumed not to be "qualified".
In real life, some visitors who otherwise might have made purchases will click away. Maybe on balance the company ends up further ahead; only they can make that determination.
