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If you have one site participating in AdSense - site get banned along with your publisher account.
If you have few useful sites, and only have adsense on one site, than you might consider putting AdSense ads on other sites. In case one site get banned your publisher account would (possibly) survive because of second site.
I'm not talking about serious violations like clicking on ads, etc. But i hope this could save from minor violations (like site ban for "bad" words).
Does it make sense?
It's been over a year since I've heard this from anyone on the AdSense team, so I guess they may have eased up on their policy, but I know that I wouldn't chance it.
Publisher has one adsense account, and two sites: A and B
Google finds site A not good for some reason.
Example of site ban thread (not account ban, just site): [webmasterworld.com...]
Possible outcomes (among others):
1. If publisher put adsense ads on site A only:
Google bans site A, Google sees publisher does not have more sites running adsense ads, so whole publisher account is banned. Publisher cannot even login to his adsense account.
2. If publisher put adsense ads on site A and site B:
Google bans site A, Google sees publisher has also adsense ads running on site B, so publisher account is not banned. Publisher still able to login to his adsense account and place ads on other sites.
From above statements it looks like those who run adsense ads on multiple sites are less vulnerable to account ban. Pure speculation :)
Smart pricing is no longer account-wide, and TOS violations may get sites knocked, not accounts. I suspect if violations are to do with gray areas or new rules, you might get a warning. If repeated 'minor' violations, the site gets knocked out.
If major violations (e.g., click fraud by clicking on your own links), you lose the entire account. That sounds reasonable. I don't believe Google owes anyone a warning for click fraud and the account holder doesn't deserve one.
If you lose an account, and get another one, don't forget Google still treats the old domains as connected to the original account, and they're automatically blacklisted, so you can't use them for Adsense on a new account.
Advice in the past from the plex is to never create a second account. This apparently is seen as an indicator of something very, very bad.
Funny you mention that - I just got a response from AS support telling me to create a second account - I have one growing site that is owned by a partnership between my company and another; I just started running AdSense ads in mid-April, and it's doing slightly more than $100 a month in AdSense revenues. I've been running the AdSense side using my company's publisher account, which is used for a number of other sites as well, all wholly owned by my company.
It's time to start administering the filters/reports/channels separately, allow the other partner access to the stats/reports, etc... and the best way to do that is via a separate account.
I contacted AS support first, explained the situation and the reasoning for the request, and they replied in a prompt and courteous manner: "Create a second account using another legal entity's name, address, EIN [etc]"
So, I did it.
The other benefit is that this provides some degree of isolation between the activities of this site and all my others, which is how it ought to be, IMO. It's nice that AS accounts can be used for multiple sites, but there are downsides to doing so, too.
If G really doesn't want us to have separate accounts, they need to provide multi-user access to an account's data (like in Analytics!) and per-site capabilities on all tools - competitive ad filters in particular.
Obviously, closing AdSense accounts recklessly would be irresponsible from a business standpoint, and certainly wouldn't inspire a lot of faith among all of you. So while we do reserve the right to penalize accounts, we only do so when we have strong data supporting that decision.
Hope that clarifies,