Estimating Adsense earnings

Max bid price vs. Adsense earnings

[spietreser]

Hi,

I would like to know how to estimate Adsense earnings for a certain keyword, so I can decide if it can be profitable to build a website around a certain keyword.

So, let's say the maximum bid for a keyword is $1, how much can I expect to earn per click? Is it a percentage of the Adwords bid price that is going to the Adsense publisher? If so, how much?

Is there official information about this, or can anyone share experience about this?

Thanks!
spietreser

[LifeinAsia]

Just because the max. bid is $1 doesn't mean any advertisers actually pay $1. Also, today's max. bid of $1 may be tomorrow's max bid of $.50. Publishers get X% of the actual amount paid by the advertiser for the click, and you will never know what your X% is.

If you take a look at the many posts here, you will see that a lot of (perhaps most) publishers' AdSense revenues are roller coasters. You are at the mercy of Google, advertisiers, and users themselves.

[MThiessen]

I would like to know how to estimate Adsense earnings for a certain keyword, so I can decide if it can be profitable to build a website around a certain keyword.

So, let's say the maximum bid for a keyword is $1, how much can I expect to earn per click? Is it a percentage of the Adwords bid price that is going to the Adsense publisher? If so, how much?

Building a website "around a certain keyword" like, say, mesotheloma, with the sole intent on getting the high per click, is really the essence of MFA. In fact, making a site "just for adsense's highest paying keyword" is clearly what the recent crackdown is all about.

Have you read the featured threads about arbitrage crackdown? Most feel it is more an "MFA" crackdown rather then arb crackdown.

IF you value your adsense account, I strongly suggest you abandon the current strategy.

Write websites about what you "know" not what keywords garner the most income. Do it thoughtfully, and ADD to the integrity of the web instead of trying to detract from it. In the long run you will make more money, be more secure, and sleeping at night through "crack down" times will be much easier.

[inerte]

It's impossible. Google's financial statements said in the last years that it spends around 75-78% in AdSense. Basically, on a whole company level, means that the advertiser paid Google one dollar and Google paid publisher 75 cents.

But that's not how the numbers work per publisher and per site. Someone might be a premium publisher, or have been smart-priced, or have their earning cancelled, etc, etc...

There's no way to know precisely. As a general rule, of course that a if a keyword costs 10 dollars for advertisers, and another one costs 1 buck, publishers will probably earn more with the former. But when the difference is between 40 and 50 cents...

[spietreser]

Thanks all for your replies.

LifeinAsia: Hmm... so the best way to know would be just to try it out...

MThiessen: I do realize that most MFA are just plain rubbish, keyword-stuffed, and not there to help people. However, when you put much time and effort into building a good website, it would be good if you could see something in return. I'm not building the website FOR Adsense, but I do have it in mind.

Thanks inerte, that's at least some ballbark percentage that I can have.