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AdSense: Now Video Ads on Leaderboard and Skyscraper format

Make room for new video ad formats

8:09 am on May 28, 2007 (gmt 0)

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This week marked the one-year anniversary of the launch of click-to-play video ads. To that end, we thought it'd be fitting to introduce three new members of our click-to-play video ads family: the 728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 Wide Skyscraper. Previously, video ads were only enabled for the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.

Source Google AS blog: [adsense.blogspot.com...]

Now a million dollar question - Will this mean more income for you?

[edited by: martinibuster at 8:15 am (utc) on May 28, 2007]
[edit reason] Added quote style code. [/edit]

9:17 am on May 28, 2007 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I don't know if it'll be making more money for publishers, but I think it's a dynamite branding tool for advertisers. The caveat is that branding can result in sales and new customers down the road in the future, so conversion stats may not be as quickly measurable. Advertisers will have to evaluate their effectiveness for them long term to properly gauge how well they're working for them.
6:10 am on May 31, 2007 (gmt 0)

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I don't think they create a good branding experience. I think they look like Google desperately trying to jam more video impressions into their AdSense banners. I think they are hideous and would be averse to subjecting my brand to such a sub-standard representation.