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U.S. Memorial Day 2007 AdSense Slump?

   
3:32 pm on May 27, 2007 (gmt 0)

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Anybody having a little dip in U.S traffic & revenues?
3:36 pm on May 27, 2007 (gmt 0)

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Anybody having a little dip in U.S traffic & revenues?

You must be joking,I have 95% Dip today.Looks all my visitors are still sleeping.
3:36 pm on May 27, 2007 (gmt 0)



Every year.
3:48 pm on May 27, 2007 (gmt 0)

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You won't find a lot of folks in the U.S. sitting in front of their computers during a 3-day weekend.
3:49 pm on May 27, 2007 (gmt 0)

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Phew!

Dip started wednesday, long weekend in US,

Assume thing will be normal by Tuesday.

3:58 pm on May 27, 2007 (gmt 0)

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This has been the slowest weekend of this year, so far. I'm seeing about half of what I should be receiving.
4:22 pm on May 27, 2007 (gmt 0)

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It has been a dismal few days. I was beginning to get worried until I read this thread.
4:38 pm on May 27, 2007 (gmt 0)



I had a decent Saturday, with traffic just a tiny bit lower than the May Saturday average and the second-highest eCPM of the month. Affiliate bookings were better than expected, too. I think the good showing was for two reasons:

1) I get a lot of traffic from outside the U.S.; and...

2) My topic is leisure travel, and with the summer vacation season almost here, travelers are under pressure to make holiday plans.

Moral: Different topics often have different traffic patterns. (My site goes into hibernation during the frantic last-minute Christmas-shopping season when product-review sites may be going into turbo mode!)

5:47 pm on May 27, 2007 (gmt 0)

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This is also the time of year when US schools finish their year. Thus many students will be back at home (and away from their high speed dorm connections).
6:20 pm on May 27, 2007 (gmt 0)

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Whew I was fretting too I was just about to become a subscribing member to see those top six reasons why Adsense site owners get tanked by Adsense, that thread by Brett. I will have to join though and find out more. I just figured that on G Analytics accross all websites over 80% of traffic comes from the US.

Bummer for US holidays... Expect the same on Monday.

7:11 pm on May 27, 2007 (gmt 0)



I just figured that on G Analytics accross all websites over 80% of traffic comes from the US.


Even if that's true of Google Analytics, it doesn't mean 80% of traffic on AdSense ads comes from the U.S. There's a huge world of users (and of geotargeted AdSense ads) outside the United States.
7:44 pm on May 27, 2007 (gmt 0)

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May has been a bummer overall and just continues to worsen. It is likely to be my worst month of 2007 and also the first month in well over a year that doesn't outperform the previous year's figures.

Overall clicks are up 30% but revenue is down about 10%, due to lower EPC. Either advertisers are bailing and bidding lower or it's the last hurrah for the Arbi and MFA guys.

Can't wait until June 1. I am eager for a change of pace.

7:46 pm on May 27, 2007 (gmt 0)

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Ladies and Gentlemen, start your engines... (or something to that effect)

There's lots of reasons for slowness besides great weather and the Memorial Day weekend.

9:23 pm on May 27, 2007 (gmt 0)

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Earnings are abysmal today. Here's to hoping Tuesday provides relief.
10:57 pm on May 27, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Second best day of the year for me. This weekend is typically when my main site really takes off.
11:36 pm on May 27, 2007 (gmt 0)

10+ Year Member



Today may be the lowest of this year till the date for me.
12:37 am on May 28, 2007 (gmt 0)



Can't wait until June 1. I am eager for a change of pace.

Don't hold your hopes too high. Through the years AS, (revenue wise) has only gotten worse for most publishers....comes 1st of June I think that the vast majority of publishers will hardly notice any up change....on the contrary, the deterioration of this program (for publishers) will continue inline with satisfying G's financial targets.

My two cents...

P.S.
Except for EFV ofcourse. He will continue to experience exceptional growth in EPC earnings, regardless ;)

[edited by: Web_speed at 12:47 am (utc) on May 28, 2007]

2:22 am on May 28, 2007 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Through the years AS, (revenue wise) has only gotten worse for most publishers... the deterioration of this program...

Apr 27, 2006
Web_speed
[webmasterworld.com...]

...daily income just keep deteriorating with every passing day... Right now, current click payout makes me feel abused.

Looks like you've been dealing with penny clicks for awhile now.

Is it possible the problem isn't that AdSense is witholding income from all publishers across the board and that a more likely scenario is that your site isn't performing optimally as an AdSense site for numerous reasons we've discussed recently?

2:43 am on May 28, 2007 (gmt 0)

10+ Year Member



We're OK, we're down about 10-20%, just enough to make me say, "Oh yeah, Memorial Day". CPM is actually up, which is nice when the traffic is down.

We're going for a record breaking month, after 5 months of being dicked around, in and out of the index. A nice reward for hanging in there.

2:47 am on May 28, 2007 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



CPM is actually up, which is nice when the traffic is down.

That's it for me too this weekend. Traffic is down about 20%, but eCPM is up enough to offset the drop in traffic.

5:12 am on May 28, 2007 (gmt 0)



Is it possible the problem isn't that AdSense is witholding income from all publishers across the board and that a more likely scenario is that your site isn't performing optimally as an AdSense site for numerous reasons we've discussed recently?

:) ... anything is possible. I'm in this industry for more than 10 years now (with more then 12 web sites on a range of topics)...enough to know what is likly the reason though.

IMO, most publishers (empahsis on most) will continue to expriance deceresed earnings as time progresses. It is a sad fact of life...but it is what it is. We can continue calling it all kind of names...but nubmbers never lie.

[edited by: Web_speed at 5:12 am (utc) on May 28, 2007]

5:39 am on May 28, 2007 (gmt 0)

5+ Year Member



up today, after a recent downtrend.
6:18 am on May 28, 2007 (gmt 0)

10+ Year Member



I would like to know one thing here. Since I have a low day today, does that means most of my revenue comes from US?
6:42 am on May 28, 2007 (gmt 0)

5+ Year Member



+ Memorial Day (long) weekend
+ Schoold ending around the world
+ Holidays starting for some lucky ones
+ First warm days: people run outside

So this is pretty shaky time of year.

9:20 am on May 28, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Sorry, I would have clicked on all your ads, but I was watching Dario win the Indy 500! :-}

p/g

3:49 pm on May 28, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Through the years AS, (revenue wise) has only gotten worse for most publishers

Well. This weekend has been a bit slow, but I was expecting that, given that it's Spring Bank Holiday weekend in the UK.

But overall this is my best Adsense month in nearly four years of deploying AdSense across my site.

Each month my CTR and eCPM stay about the same but my topic coverage expands, my visitor numbers increase. This results in higher earnings month on month.

2:08 am on May 29, 2007 (gmt 0)



For my site, this has been a decent weekend overall, and today (U.S. Memorial Day) should finish close to the other Mondays this month--which just goes to show the benefits of international traffic and an international, geotargeted advertising network.
8:12 pm on May 29, 2007 (gmt 0)

5+ Year Member



For once I can actually say the holiday slump did not affect my site. My traffic and earnings for the holiday weekend were actually up higher than they have been in months. My SE rankings have not changed. My site is not holiday related and I expected a weekend slump. I was surprised by the High amount of USA traffic on Memorial day.
8:16 pm on May 29, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Everything's way up over last year, which is good, but my top two pages got 950'd on Friday, and I can't help wondering how much *better* I'd be doing if they were still #2 and #3 in the SERPS. Bleah.
1:14 am on May 30, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I went on vacation and expected income to tank during my absence. I returned to normal income during the holiday weekend and a record month with two days to go. I can't explain it but I'm not complaining.