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Either way, it's starting to look like this isn't a mirage -- something real and important has happened, and thus it would be worthwhile to understand what's going on.
Here are some thoughts on the potential focus of a new thread, or future discussions in this thread.
Topic 1. What is the true scope of this change?
At the narrow end of the spectrum, perhaps Google is targeting a very narrowly defined business plan or a very specific type of arbitrage site -- with little or no real content, using Adwords to obtain traffic and using Adsense to generate revenue.
At wide end of the specturm, this might be an early sign that Google is going to stamp out any business plan that adversely affects public perceptions of its Adwords and Adsense brands.
To enhance and protect its Adsense brand, Google could stop running Adsense on scraper sites, little-to-no-content sites, sites with mostly nonsense text, etc.
To enhance and protect its Adwords brand, Google block these types of sites from running Adwords campaigns, even if they generate their revenues using affiliate programs, display ads, YPN, etc.
Topic 2: What will be the indirect effect of this change on other publishers and advertisers -- those who are not being kicked out of Adsense?
Topic 3: How should webmasters adjust their strategies and business plans, in response to the change and in anticipation of the indirect effects of the change?
There's been some discussion and speculation about all 3 of these topics already, but a more in-depth, thoughtful analysis could be developed if we pool our collective knowledge and insights.
Of course, these 3 topics are related, since future effects and future strategies will depend on what's really going on -- the true scope of this change.
Welcome to the mutants.
And so far today ecpm is the best its been for 12 months already! Although its early to predict for the day.
[edited by: Genuine1 at 10:11 am (utc) on June 1, 2007]
Maybe the cleanup requires a manual process?
Maybe the cleanup requires a manual process?
Right you are.
It was always apparent that Google would need a set of human eyes to clean up this problem. All they have to do is say the word and I will gladly beam up my lists.
The sites are still there but since they wont get more money they are not advertising any longer. Search in google and look through a few pages of ads! Gone..
some are gone, but many do remain from what I have observed.
[edited by: Genuine1 at 10:21 am (utc) on June 1, 2007]
As far as earning is concerned, that last week trend was a bit low may be due to vacation and long week end as my site subject supports that. I have to observe for a week atleast to say anything about it.
I have fully emptied my filter bag. Till now there are no best8, best4 etc. I found one search site but it was without adsense. I guess MFAs will come back in some other form. If they put some text blocks, who will read the matter whether its fully authentic or not?
This will be interesting because now you can't track clicked ads on your site.....I was expecting to see a lot less MFAs in my reports tomorrow....
Sorry for being dense here... Are you saying there is now a feature that will show you which ads were clicked? If so, I don't see it in my control panel. Can you elaborate on this?
thanks
cg
I guess MFAs will come back in some other form.
I wonder if Google could put a hold on all new account applications. I mean how many great sites that aren't MFAs haven't heard about or added Adsense yet? Bet dollars to doughnuts 99% of new Adsense apps from MFAs. The entry standards should get higher every year.
p/g
...there are no best8, best4
One of the first sites that I checked was of the top5 top10 variety, it contained nothing but ads and a single nonsensical paragraph of text at the bottom of the page. It's has been spared.
I wouldn't be surprised that when some of the "staff" roll into work today that that "magic button" will be pressed and you start to see these sites showing PSAs
Just a guess though....
I'm assuming that if ads are showing up that earnings for June are also showing up in those banned accounts.....wonder if they will get paid....
heyday
My ecpm skyrocketed, I wonder if that has to do with the account disable thing.
Mine too. And in fact, total earnings today are twice as much before 9AM than for each of the previous seven days (all day). That seems like TOO big a jump - I'd love to be able to pin it on the clean up, but logic and skepticism prevail. Maybe my 950'd pages came back - I haven't checked yet.
But, I did think they would catch the "Top 6 Picks" crap (g)arbitrage sites I'm still getting.
What I have found is that many of the survivors contain either scraped results or simple/ non-sensical content. In some cases the content has been a mere three to four lines of text. From what I can see, only a small percentage of MFA's within my list have been terminated by Google so far.
it isn't though, it is strictly arbitrage sites, MFA being a broad untargetted term that could encompass the arbitrage business model.
Do you see this?
There was a long thread or two here and it was written about on other sites, but who knows if those sites weren't just feeding off each other and reporting what they read somewhere else?
I just went to my filter and picked out 5 URL's that I knew used to be MFA's in my niche.
They all still exist, MFA's with sponsored links. One has added some junk text, but otherwise these qualify as staying in my filter.
I sure was hoping I would need to come here today and write that my previous skepticism about Google's willingness or ability to actually improve AdSense was unfounded. But as of now, it looks like my skepticism has been justified.
FarmBoy
BTW, I'm seeing this:
MFA's (ad block after block after block) with generous content are not being disabled.
Do you see this?
I am seeing Arbitrage/MFA sites with only a few lines of content that are still in existance
jatar_k
Yes you are correct and in saying that, it is usually the arbitrage type of MFA that would typically come to a publisher's attention.
Farmboy:
I sure was hoping I would need to come here today and write that my previous skepticism about Google's willingness or ability to actually improve AdSense was unfounded. But as of now, it looks like my skepticism has been justified.
I think that if Google were to be a little more serious it would need to tighten up the noose at the Adwords end a little more and provide publishers with better tools to help at their end also.
[edited by: Scurramunga at 2:45 pm (utc) on June 1, 2007]
