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AdSense Disabling Arbitrage Accounts by June 1st - Part 2

     
7:23 pm on May 25, 2007 (gmt 0)

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Thread continued from: [webmasterworld.com...]


There seem to be several very solid, important topics that need exploring. Perhaps one of the moderators would like to establish a new thread for the purpose, but it can also be explored as a continuation this one.

Either way, it's starting to look like this isn't a mirage -- something real and important has happened, and thus it would be worthwhile to understand what's going on.

Here are some thoughts on the potential focus of a new thread, or future discussions in this thread.

Topic 1. What is the true scope of this change?

At the narrow end of the spectrum, perhaps Google is targeting a very narrowly defined business plan or a very specific type of arbitrage site -- with little or no real content, using Adwords to obtain traffic and using Adsense to generate revenue.

At wide end of the specturm, this might be an early sign that Google is going to stamp out any business plan that adversely affects public perceptions of its Adwords and Adsense brands.

To enhance and protect its Adsense brand, Google could stop running Adsense on scraper sites, little-to-no-content sites, sites with mostly nonsense text, etc.

To enhance and protect its Adwords brand, Google block these types of sites from running Adwords campaigns, even if they generate their revenues using affiliate programs, display ads, YPN, etc.

Topic 2: What will be the indirect effect of this change on other publishers and advertisers -- those who are not being kicked out of Adsense?

Topic 3: How should webmasters adjust their strategies and business plans, in response to the change and in anticipation of the indirect effects of the change?

There's been some discussion and speculation about all 3 of these topics already, but a more in-depth, thoughtful analysis could be developed if we pool our collective knowledge and insights.

Of course, these 3 topics are related, since future effects and future strategies will depend on what's really going on -- the true scope of this change.

8:30 am on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Some MFA's are down whilst others have survived. I guess Google is applying a very narrow definition here.
9:00 am on Jun 1, 2007 (gmt 0)

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Guess what MFA with a couple of paragraphs of text :)

Welcome to the mutants.

10:08 am on Jun 1, 2007 (gmt 0)

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Mostly gone from where im looking though. Good start! Like the quality score thing there will likely be another round or two as time goes on.

And so far today ecpm is the best its been for 12 months already! Although its early to predict for the day.

[edited by: Genuine1 at 10:11 am (utc) on June 1, 2007]

10:09 am on Jun 1, 2007 (gmt 0)

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So far, this has been disappointing. With all those automated systems in place over at the Plex, I'd expected the offenders to be disabled June 1st at midnight. Just looking through some of my previously filtered entries, I just see the same stuff as before.

Maybe the cleanup requires a manual process?

10:14 am on Jun 1, 2007 (gmt 0)

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The sites are still there but since they wont get more money they are not advertising any longer. Search in google and look through a few pages of ads! Gone...
10:16 am on Jun 1, 2007 (gmt 0)

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Maybe the cleanup requires a manual process?

Right you are.
It was always apparent that Google would need a set of human eyes to clean up this problem. All they have to do is say the word and I will gladly beam up my lists.

10:17 am on Jun 1, 2007 (gmt 0)

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The sites are still there but since they wont get more money they are not advertising any longer. Search in google and look through a few pages of ads! Gone..

some are gone, but many do remain from what I have observed.

10:20 am on Jun 1, 2007 (gmt 0)

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I see very few now but this is round one! Now its easier to see whats left! And my filter will be big enough!

[edited by: Genuine1 at 10:21 am (utc) on June 1, 2007]

10:22 am on Jun 1, 2007 (gmt 0)

10+ Year Member



For me its encouraging. I checked three urls (using adsense preview tool ofcourse)that I thought may be MFA types but turned to be authentic. Checked few from filter bag. I guess they disappeared. Its too early to say anything.

As far as earning is concerned, that last week trend was a bit low may be due to vacation and long week end as my site subject supports that. I have to observe for a week atleast to say anything about it.

I have fully emptied my filter bag. Till now there are no best8, best4 etc. I found one search site but it was without adsense. I guess MFAs will come back in some other form. If they put some text blocks, who will read the matter whether its fully authentic or not?

10:36 am on Jun 1, 2007 (gmt 0)

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Heyday

This will be interesting because now you can't track clicked ads on your site.....I was expecting to see a lot less MFAs in my reports tomorrow....

Sorry for being dense here... Are you saying there is now a feature that will show you which ads were clicked? If so, I don't see it in my control panel. Can you elaborate on this?

thanks

cg

11:48 am on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



My ecpm skyrocketed, I wonder if that has to do with the account disable thing.
11:49 am on Jun 1, 2007 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



cmendla, heyday is talking about this
[webmasterworld.com...]
12:20 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I guess MFAs will come back in some other form.

I wonder if Google could put a hold on all new account applications. I mean how many great sites that aren't MFAs haven't heard about or added Adsense yet? Bet dollars to doughnuts 99% of new Adsense apps from MFAs. The entry standards should get higher every year.

p/g

12:28 pm on Jun 1, 2007 (gmt 0)

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...there are no best8, best4

One of the first sites that I checked was of the top5 top10 variety, it contained nothing but ads and a single nonsensical paragraph of text at the bottom of the page. It's has been spared.

12:45 pm on Jun 1, 2007 (gmt 0)

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My guess is that that if they got a "your banned notice and will but shut down June 1st....." well its only 5:41am.... still got a long day ahead of us.....

I wouldn't be surprised that when some of the "staff" roll into work today that that "magic button" will be pressed and you start to see these sites showing PSAs

Just a guess though....

I'm assuming that if ads are showing up that earnings for June are also showing up in those banned accounts.....wonder if they will get paid....

heyday

12:48 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



My ecpm skyrocketed, I wonder if that has to do with the account disable thing.

Mine too. And in fact, total earnings today are twice as much before 9AM than for each of the previous seven days (all day). That seems like TOO big a jump - I'd love to be able to pin it on the clean up, but logic and skepticism prevail. Maybe my 950'd pages came back - I haven't checked yet.

12:48 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For those of you cleaning out your filters remember that this new direction by AdSense will not filter out the "get rich quick" and e-mail harvesters. You still have to manually eliminate those.
12:54 pm on Jun 1, 2007 (gmt 0)

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>>AdSense will not filter out the "get rich quick" and e-mail harvesters

But, I did think they would catch the "Top 6 Picks" crap (g)arbitrage sites I'm still getting.

1:07 pm on Jun 1, 2007 (gmt 0)

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So far my EPC is up about 60%. Complete elimination of MFA sites. I saw one that slipped through, but my industry (biotech) is almost completely clean now.
1:41 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



My numbers are so high at this point that I think maybe it's just spillover from yesterday (which was so abnormally low as to be scary) and not MFA/Arbitrage cleanup. My ads look about the same as they did yesterday (to me, obviously I don't know what anyone else sees) and I already had a half full filter. Which I'm not dumping yet by any means.
1:53 pm on Jun 1, 2007 (gmt 0)

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My ecpm up too - could just be the start of month spike I suppose.
1:54 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



As mentioned earlier I have been checking for known MFA's and found that many have slipped through the net (assuming that it is MFA's being targeted)

What I have found is that many of the survivors contain either scraped results or simple/ non-sensical content. In some cases the content has been a mere three to four lines of text. From what I can see, only a small percentage of MFA's within my list have been terminated by Google so far.

1:54 pm on Jun 1, 2007 (gmt 0)

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Figures looking better than average here too but I'm not going to judge anything by them just yet.
2:03 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>> assuming that it is MFA's being targeted

it isn't though, it is strictly arbitrage sites, MFA being a broad untargetted term that could encompass the arbitrage business model.

2:09 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This thread most be splited from June 1st and forth.
Please mods!
2:15 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Any effects its 1 june now? rumors or reality?
2:22 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



BTW, I'm seeing this:
MFA's (ad block after block after block) with generous content are not being disabled.

Do you see this?

2:24 pm on Jun 1, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Unless I'm mistaken, there hasn't been any sort of official confirmation/announcement from Google on anything major happening as of June 1st.

There was a long thread or two here and it was written about on other sites, but who knows if those sites weren't just feeding off each other and reporting what they read somewhere else?

I just went to my filter and picked out 5 URL's that I knew used to be MFA's in my niche.

They all still exist, MFA's with sponsored links. One has added some junk text, but otherwise these qualify as staying in my filter.

I sure was hoping I would need to come here today and write that my previous skepticism about Google's willingness or ability to actually improve AdSense was unfounded. But as of now, it looks like my skepticism has been justified.

FarmBoy

2:31 pm on Jun 1, 2007 (gmt 0)

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BTW, I'm seeing this:
MFA's (ad block after block after block) with generous content are not being disabled.
Do you see this?

I am seeing Arbitrage/MFA sites with only a few lines of content that are still in existance

jatar_k
Yes you are correct and in saying that, it is usually the arbitrage type of MFA that would typically come to a publisher's attention.

Farmboy:

I sure was hoping I would need to come here today and write that my previous skepticism about Google's willingness or ability to actually improve AdSense was unfounded. But as of now, it looks like my skepticism has been justified.

I think that if Google were to be a little more serious it would need to tighten up the noose at the Adwords end a little more and provide publishers with better tools to help at their end also.

[edited by: Scurramunga at 2:45 pm (utc) on June 1, 2007]

2:33 pm on Jun 1, 2007 (gmt 0)

5+ Year Member



CTR, eCPM and earnings all up dramatically today. I hope that this sticks.
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