Request for New Reporting Tool: Channel Conversion Rate

If Adsense could help publishers with this tool, all would do better.

[Erku]

Hello everyeone,

Remember recently Adsense gave publishers a hint saying something like, do the best so your clicks convert, if they don't convert, accidental clicks will not pay much, and it seemed to me that accidental clicks, and clicks that don't convert are the biggest part of smart pricing. The truth is that generating accidental clicks is in no body's interest.

My thought is that big adsense publishers have no interest in generating clicks that do not convert. It is my personal desire to generate less clicks, but more qualified clicks.

There is a tool, that if I or publishers have that tool, we could do better, helping Adsense and Adword advertisers to get better results.

Here is what:
Publishers create channels, we see results, but we never know in which channel we really generate more qualified clicks and in which channel more accidental clicks.

If Adsense could ad a new feature tool in the reports helping publishers to know in which channels we have more qualified clicks and in which channel more accidental clicks, we would do better. We would more carefully look into those channles, and do something about them, either removing them, or changing the place, or chanching the color. The bottom line is that I am personally more interested so that only those people click on ads that know this is an ad and are interested in the product. I don't want accidental clicks.

Adsense could you give the publishers a tool helping to know which channels generate more accidental clicks that or which channels convert low. For example that tool could be called CHANNEL CONVERSION RATE or CCR.

What are your thoughts?

[Erku]

It's interesting that this post did not get any attention. Don't you think that such a tool would benefit to all?

[europeforvisitors]

I'd guess that most advertisers don't use Google's conversion tracking, and even if they did, you'd need a fair number of clicks on a channel to get a statistically valid measurement of the conversion rate.

[Eazygoin]

You possibly didn't get any response because 'accidental' clicks are not an issue for us. They shouldn't happen at any time, so why have something that tells us when and how often it happens....sort of defeats the TOS regarding invalid clicks.

[Erku]

But appearently they happen, Adsense is concerned about it, they discuss it in Adsense blog.

What I mean by accidental click is this: A publisher blends the ad so well with the content, that the ad looks like a link with the content, so people click and they they are clicking inside the site, they realize it's not true and click back. A Publisher does not earn much.

[europeforvisitors]

What I mean by accidental click is this: A publisher blends the ad so well with the content, that the ad looks like a link with the content, so people click and they they are clicking inside the site, they realize it's not true and click back. A Publisher does not earn much.

Surely you don't need a "channel conversion rate" tool to tell you that deceptive blending is likely to result in accidental clicks?

[Erku]

I am sorry you are not getting my point.

I think you guys need to read this

[adsense.blogspot.com...]

[Eazygoin]

I think we get your point very clearly, and the simple answer is not to put ads under/over drop-down menus, pop-ups or in such a way as they may be misconstrued as a navigational link, or a part of your websites internal or external links.

So, once again, as pointed above, there is no need for a tool that provides information on something you're not permitted to do, or indeed blatantly violating the intended use of Google Ads.

edit>>spelling errors

[edited by: Eazygoin at 11:23 pm (utc) on May 18, 2007]