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Question about smart pricing

     
11:16 pm on May 12, 2007 (gmt 0)

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I am generally wondering what leads to your site getting "smart priced," and I am particularly wondering if the following could do it... My site recently got promoted (if you can call it that) a couple times on Digg.com's homepage. And then my site received a couple big spikes of traffic with lousy ad conversion. Soon thereafter my ecpm fell dramatically. Could something like that lead to your site getting smart priced? And could it recover? Thanks for any specific thoughts on this, and on any general tips/thoughts on smart pricing.
12:44 am on May 13, 2007 (gmt 0)

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Could something like that lead to your site getting smart priced? And could it recover?

Maybe, and maybe. Nobody except Google knows for sure.

11:42 am on May 13, 2007 (gmt 0)

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I am generally wondering what leads to your site getting "smart priced,"

Look, it's really straightforward. There's no mystery to it. If you send through worthless, unqualified traffic that merchants can't make sales to, Google will pay you less because your traffic isn't worth anything.

Sending through a lower volume of high quality, pre-qualified traffic is (as I'm sure you know) always more valuable to merchants, to Google and to you then a higher volume of worthless traffic.

In your case, I imagine the drop in conversion rate has led to smart pricing. But I wouldn't worry about it. I see no reason why the process won't reverse once the traffic returns to its normal level of quality.

6:45 pm on May 13, 2007 (gmt 0)

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In my experience smart pricing is not a permanant effect.
6:47 pm on May 13, 2007 (gmt 0)

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I have searched these pages ay webmasterworld and have yet to find a definition of smart pricing. I have found one off members trying to define it, but no agreement from others. I have found some members admitting that they don't know what smart pricing is and with some agreement from others.

So unless I'm mistaken there is no answer to your question except to say that no one knows what smart pricing is.

7:02 pm on May 13, 2007 (gmt 0)

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Matrix

About this “not permanent” effect; what is the shortest period of time that you have seen?

7:57 pm on May 13, 2007 (gmt 0)

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I have searched these pages ay webmasterworld and have yet to find a definition of smart pricing.

Try searching Google.

12:28 am on May 14, 2007 (gmt 0)

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In theory smart pricing is a result of how well the ads on your site do for the advertisers. But how they know and how your individual smart pricing is decided is unknown.

Also I think sometimes people think they have been smart priced down when it is just variations in the bidding levels on their topic.

 

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