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Do you simply set a minimum cpm for each of your sites, or do you manually review each "offer" and accept/decline?
I'm trying to specifically target women so I've chosen female-centric sites and initially set a max cpm of $1. Too high or low? I want a lot of traffic quickly and don't mind paying a premium.
for what is worth, on the site targetting cpm campaigns i've ran, i had to bid much higher than what i ended up paying to get the ads started. what i would do is start low, and every few hours raise the bid 25-50 cents until it got rolling so i would be bidding 2.00 but only paying 1.25(not actual figures). you also need to constantly check and figure to make sure you arent paying more per click than if you were runnng a cpc targeted campaign.