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I don't believe its right for google not to share its cut with us, I suspect that they are giving us less to compensate for their grossly overpriced acquisitions. This is not the google 'not evil' company i used to know.
There will always be mediocre and ugly duckling sites, if one owns one of those (nothing wrong with that), then pasting ad code and earning whatever networks give out is the best option, more networks, less networks, does not change the reality of being a publisher and the tools you have at hand to influence your earnings.
Now drop the economics 101 and let's visit market physics 101:
The advertisers growth will never outpace the growth in the number of publishers and offered content. Meaning, as a publisher, your best chance for making more is not the increase in advertisers or networks, but standing out from the rest of the publishers, and when you're doing well, sooner or later more publishers will move onto your niche, so it's a continuous race for you as a site owner to both grow and remain one step ahead of your competition.
Physics is more predictable than economics :-)
A very sage post! I am not sure it falls under physics
logic any better than economics. Economics normally falls
under two schools of thoughts both Theory (soft edge) and
Statistical (hard edge). To have it fit under physics you
would have to be able to put it in a algebraic formula.
I am not sure with all the minute variables you would be
able to do that (yes,it might be possible). Probably when
all is said and done it is a blend of art, economics and
physics. But whatever works, is what counts.
More Advertisers (pressure), leads to fiercer competition on the publisher's end (flow)
but I am glad you think it's an art too, for I like to think of myself as an artist too :-)
So that's why people are saying YPN publishers make more money.
Some people are saying the opposite:
In another thread on the Yahoo Publisher Contextual Advertising Network forum, btas2 wrote:
My adsense revenue has been falling too, despite rising traffic and more clicks. The EPC is just dropping.
So I tried Yahoo and found it significantly worse. The EPC is higher, but the targeting is so poor and the ad quality and relevance so low that my click through ratio dropped by a factor of about 5 giving me about 50% (at best) of my Adsense earnings.
As the expression goes, your mileage may vary. That's why testing was invented. :-)
As the expression goes, your mileage may vary.
When AS starts to fluctuate quite a bit, if it's not good, I start looking at other advertising options (as well as if there is a single cause - supplemental results, etc.). This includes other advertising companies.
I want assistant to tutor through PM for promote my blogger same you to the world of search engines and directories.
How is the information that you provide about those products different from information which can be found on those products elsewhere on the web? (ie. What "added value" do you give to internet users looking to find information and / or purchase those products?)