82,440 Impressions, 17 Clicks, $0.02

numbers seem wrong

[playittonight]

Yesterday our site recieved 82,440 Impressions and 17 Clicks, and for this only made 2 cents.

does this seem right to anybody?

Are these numbers way off? or is this normal?

[Januuski]

I guess one other member would say "Smart Pricing"
I would say "You are getting banned very soon"

Invalid clicks perhaps? Or maybe Google decided to keep 99% of the revenue which I doubt because as one other member tried to convince us Google even increased the share of revenue to publisher in 1Q/2007

[playittonight]

the site is very legimate and has been operating for over 3 years.

google adsense has been running on the site for 5 days.

what about those numbers lead you to think we would be banned?

also, what is the lowest price paid to the hosts for a click?

[nonni]

The lowest price (pay) per click is zero - if Google displays a public service ad and people click, it is for the benefit of the Red Cross or breast cancer awareness or something. You can display alernative ads through the adsense control panel.

Five days is not a lot of time - it could be that you aren't yet getting many appropriate ads yet. The targeting sometimes is instantaneously good, other times it takes longer to serve up the ads that are best for a site. Personally, I would give it more time to see what happens, but if it stays that low for a long period, there may be some other issue and it may not be the right program for your site.

[playittonight]

yeah, i thought the reporting may be off due to how recenty adsense was added to the site. will give it more time for sure. we are only doing text ads, and no PSA's are showing up. Are they're ads that pay out under 1 cent per click?

we're doing 2 ad placements... also, the site is framed... would that have an effect?

thanks for all your advice

[edited by: martinibuster at 5:46 am (utc) on May 3, 2007]
[edit reason] Removed URL. [/edit]

[Gian04]

Hey take time to read the WW TOS.

It is against the WW TOS to post your URL here.

[Januuski]

Music is not a high paying niche.
Also the ad in the frame on the right side is scary.
Together music+frames=not a good combo

[vivalasvegas]

That's a lot of impressions. I checked your (or what I think is) your site on Alexa and it shows a rank of 1,13128,864. Has your traffic increased by a lot lately?

[mzanzig]

Yesterday our site recieved 82,440 Impressions and 17 Clicks, and for this only made 2 cents.

First, a CTR of 0.02% is plain scary and points to a huge problem. From looking at the site, I think it's mostly the ad placement. Nobody sees the ads (ad blindness mostly). Those who do - well, they seem do not bother to click.

The ad in the right frame is totally off-topic while the ad below the main page shows at least some relevance. Think about getting rid of the right frame.

Also, you should give Google time to understand your content. For me, it took about six weeks (back in 2005) until CTR went to a normal level.

The extremely low payout seems to be mostly related to the fact that you (currently) have indeed just low-paying ads. Once targeting gets better, EPC will probably go up.

But keep an eye on the MFA crowd (to learn more, search the forum for "MFA blocking"). There have been reports that MFAs may reduce your EPC significantly.

[trinorthlighting]

Since your new to adsense, they might be reviewing your clicks. Sometimes clicks do not show up for a few days. So sit back and see what happens.

[BillyS]

I disagree with the targeting comments. After 400,000 page impressions (assuming 80,000 x 5 days) Adsense should know what your site is all about.

In addition to reading the WebmasterWorld TOS, you should also read those for Adsense because you're breaking their TOS too by publishing these statistics.

You might want to look at heat maps and such to make sure you've optimize the location of your ads. Finally, have you look at the ads themselves? Does the targeting appear correct?

To answer your questions - something is fundamentally wrong.

[buckmajor]

Yesterday our site recieved 82,440 Impressions and 17 Clicks, and for this only made 2 cents.
does this seem right to anybody?

Are these numbers way off? or is this normal?

HELP! I thought you make money when people enter your website, so is it only when they click on the ads or is there another way of doing it?

many thanks in advance