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Google Profits Up 67% - My AdSense EPC Way Down

If Google is Doing So Well Why Am I Doing So Poorly?

     

dollarshort

5:07 am on Apr 20, 2007 (gmt 0)

10+ Year Member



My earnings per click way way down, more evidence G is taking more to keep the stockholders happy. I have high quality traffic for big ticket items, No mfa, spam, or scrapers.

ronburk

5:13 am on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When do you plan to remove your AdSense ads to make room for something more profitable?

Ooooold joke:

"The food here is just terrible, isn't it?"

"Yes, and the portions are so small!"

creepychris

5:32 am on Apr 20, 2007 (gmt 0)

10+ Year Member



Did anybody calculate the aggregate % that publishers saw?

iwannano1

8:58 am on Apr 20, 2007 (gmt 0)

5+ Year Member



Combine AS with CMP ads and you will recover as they pay quite good

martinibuster

9:32 am on Apr 20, 2007 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



big ticket items...

Maybe low ticket items are the new black?

dollarshort

10:12 am on Apr 20, 2007 (gmt 0)

10+ Year Member



I guess I have to start looking fo a job, this ain't cutting it anymore. Its been a nice for 3 years, things started going south about 6 months ago, worked very hard to get my earnings back up, but no avail. I have no complaints, many lesson learned, for one theres no security when you have to rely heavily on others.

wgonz

11:41 am on Apr 20, 2007 (gmt 0)

10+ Year Member



Dollar….I understand what you feel.

The prices and the opportunities are still out there.

Our hard work in these years is now part of the internet.

“Smart organizations” takes it all the benefits.

I hope or dream that something will emerge from these.

All “betrayed” contextual publishers must think a way to recover together our incoming.

Scurramunga

12:36 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



All “betrayed” contextual publishers must think a way to recover together our incoming.

Looks like the MFA'ers will have the last laugh.

europeforvisitors

1:03 pm on Apr 20, 2007 (gmt 0)



My earnings per click way way down, more evidence G is taking more to keep the stockholders happy.

And some publishers' EPCs are up, which a cospiracy theorist might regard as evidence that Google is giving the finger to its stockholders.

When you wear blinders and look only at your own image in the mirror, it's hard to see the bigger view.

Januuski

2:29 pm on Apr 20, 2007 (gmt 0)



And some publishers' EPCs are up

Maybe some publishers. Very few. Majority of publishers is reporting decrease in earnings. So if you want to see the big picture you should look at majority not minority. We should do a poll regarding this.

europeforvisitors

3:17 pm on Apr 20, 2007 (gmt 0)



Maybe some publishers. Very few. Majority of publishers is reporting decrease in earnings.

Really? Where? Surely you don't mean this forum? (Any experienced manager of a support forum can tell you that unhappy people are more likely to post than contented people are.)

So if you want to see the big picture you should look at majority not minority. We should do a poll regarding this.

Online polls are no more believable than "anecdotal evidence" is.

Plus, even if a majority of publishers in this forum did click the "my earnings are declining" button, that could simply mean that the majority of site owners who hang out in AdSense forums don't have the kinds of sites that are valued by Google and advertisers. (Let's face it: The admission standards for AdSense have always been low, the "where's my bucket of money" crowd has always been present, and a shakeout has always been inevitable.)

wgonz

3:42 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



Your appreciation is correct Januusky.

Even in this forum…where at the first signal of criticism to adsense program…<Silence option=ON>…<Predictive imagination=ON>…

Hobbs

3:45 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Welcome to the big boys and gals doing well exclusive club, we used to listen more and help out publishers in trouble, too many people are just going for the jugular nowadays. Even conspiracies used to be more fun, excuse my nostalgia, it is my new black :-)

maxgoldie

3:52 pm on Apr 20, 2007 (gmt 0)

5+ Year Member



Posting that your earnings have gone down on this site is becoming more and more of a waste of time, as the usual crowd will sharpen their knives and pounce, accusing you of conspiracy theories, doing something wrong yourself to cause this, etc, etc, rather than offering substantial opinions.

justageek

4:08 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Keep posting folks...that's the only way people with open minds will learn from each other!

Most of us ignore EFV, and others like her, nowadays anyway.

JAG

Chapman

4:14 pm on Apr 20, 2007 (gmt 0)

5+ Year Member



Most of us ignore EFV, and others like her, nowadays anyway.

Her?

justageek

4:22 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry. I usually see he. Don't know EFV personally so I really don't know. I should be more politically correct and use he/she more often I reckon.

JAG

europeforvisitors

4:28 pm on Apr 20, 2007 (gmt 0)



Posting that your earnings have gone down on this site is becoming more and more of a waste of time, as the usual crowd will sharpen their knives and pounce, accusing you of conspiracy theories, doing something wrong yourself to cause this, etc, etc, rather than offering substantial opinions.

It's one thing to say "my earnings are down." But using that as "evidence" that Google is cutting publishers' earnings to please its stockholders is simply venting. It's like claiming that Wikipedia ranks higher for "interest rates" than your mortgage site does because Google wants to sell more AdWords, or that Google Search is purging all sites with affiliate links because your boilerplate affiliate site slipped from #1 to #30 for "Widgetville hotel rooms."

Knee-jerk venting won't increase your chances of success. Fact is, we all make mistakes, and we all go through a learning curve as Web publishers. It took me a while to learn, for example, that Amazon links were useless on my site (because my readers are looking for free travel-planning information, not to buy books) and that low-paying travel-agency affiliate links were counterproductive (because every $3 or $4 referral fee for an airline ticket meant the potential loss of a much more lucrative hotel affiliate booking). But I did learn those and other things, which was far more productive than claiming "Amazon is cheating me" or "Expedia must be lying about my affiliate revenues."

My advice: If you've got a problem, find a solution. Blowing off steam doesn't pay the bills.

martinibuster

4:44 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



My advice is this:
  • Stop concentrating on big ticket items/stop chasing high EPC clicks
  • widen your focus to include more products, destinations, and content scenarios
  • Low ticket items are the new black
  • Branch out to more niches. Investors do it, it's a sound economic strategy.
  • Explore affiliate work. It's a huge learning experience. If you can't sell products through affiliate work then you're traffic is not as high quality as you assume. Affiliate work will teach you about content scenarios that sell. If your sites can't sell products, imo they're not going to be good click p-imps.

As far as the general premise of this thread, that AdSense is taking from your clicks and adding it to Google's bottom line, that's bull and a total cop-out. The time for pointing fingers and assigning blame is over for you, OVER I say! :) Do something to expand your empire, don't sit back and find excuses.

Anybody else have constructive advice? Step up to the plate and show what you know.

[edited by: martinibuster at 4:56 pm (utc) on April 20, 2007]

Hobbs

4:48 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Something good has happened, 2 advice in a row.

I'll add a third (might as well)
Read 21_blue's threads mentioned in the 3rd page of this thread:
[webmasterworld.com...]

julinho

5:03 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



Anybody else have constructive advice?

Adding content (knowledge) to the web = good
Recycling old content = bad

surftrack

5:20 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



you want a conspiracy theory...here's one.

they are doing it in order to get you to try their new cpa model in order to recoup some of your lost revenue.

Content_ed

5:22 pm on Apr 20, 2007 (gmt 0)

5+ Year Member



Low ticket items are the new black

It really does appear to us that this is the case. Our high ticket EPC is probably down about 50% while our low ticket EPC is essentially unchanged. The only problem is that the majority of our content development is geared to the high ticket items because that's where we sell our own widgets.

europeforvisitors

5:37 pm on Apr 20, 2007 (gmt 0)



Anybody else have constructive advice? Step up to the plate and show what you know.

1) Build content of intrinsic value to users, meaning pages that would have a reason to exist without AdSense ads.

2) Look at your site as a user would. Do you need to have three AdSense ad units surrounding your content or located above the fold?

3) Don't throw good money (or time) after bad. If you genuinely believe that Google is cheating you, why would you expect Google's behavior to change? Find a way to salvage your business now, before your earnings decline even more.

netmeg

5:43 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



What has worked well for me is to find smaller niches where I can make more of an impact, rather than try for the huge competitive areas. (i.e. targeting regions, specialty niches, etc.) I believe I can make more money with fewer hassles by being a big fish in a small pond, as opposed to trying to survive as a small fish in a big pond.

mzanzig

6:22 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



Posting that your earnings have gone down on this site is becoming more and more of a waste of time, as the usual crowd will sharpen their knives and pounce, accusing you of conspiracy theories, doing something wrong yourself to cause this, etc, etc, rather than offering substantial opinions.

Well said, maxgoldie. This is one of the reasons why I see myself posting (and even reading) here less and less over the past few weeks. Somehow it's tiring to see "more of the same" again and again.

My earnings are down as well, and I am puzzled as to why. YoY growth in traffic is up healthy 10-20%, adding regularly new unique quality content.

I am even more puzzled when I read that Google profits are up 69%. At least it does not reflect in my earnings. Which leaves a sour taste in my gut.

Standard disclaimer: I know that I have a contract with Google. I was aware of the terms before joining. I know that I am not contractually bonund to Google and that I can leave at any time. *yawn*

Hobbs

6:33 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



*yawn*

lol, mzanzig keep it positive :-)

europeforvisitors

7:16 pm on Apr 20, 2007 (gmt 0)



I am even more puzzled when I read that Google profits are up 69%.

1) You're confusing revenues with profits.

2) Google's 1Q 2007 AdSense revenues are up 45% over 1Q 2006 and 12% over 4Q 2006.

3) It's reasonable to assume that the number of AdSense publishers and page impressions are also up, meaning that the increased revenues are being spread across more accounts.

I personally think it's highly likely that the number of AdSense impressions grew far more than 12% in 1Q 2007, since the network doesn't stand still and neither do most of us.

calman

8:12 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



Concerning the OP.

Just had a very brief look at the 8-K that Google filed with the SEC.

Everything looks fairly normal on the content side. They had revenues of 1.35 billion and traffic acquisition costs of 1.05 billion which means that they paid about 77.8% of revenues to publishers. This is within the historical norms. Of course, we are all fairly certain that some of the larger publishers get a higher percentage than others so the 77.8 % figure does not apply exactly to everyone. Revenues on the content side grew by 12% on the quarter and by 45% over the same quarter last year. Adsense for Content now constitutes 37% of their revenues versus 41% a year ago. This figure has been falling for some time.

The reason that Google's profits have risen so rapidly is that Adsense revenues on their own sites have been rising very rapidly. And, of course, on this side of things they have very little in the way of traffic acquisition costs. The end result of this is that any increase in revenues on this side flows almost directly to their bottom line in the form of profit. Their AdSense revenues on their own sites were 2.28 billion for the last 3 months which is a 15% increase for the quarter and a 76% increase over last year. Adsense revenues on their own sites now constitute 62% of their revenue versus 58% last year. This figure has been steadily increasing just as the share for Adsense for Content has been falling.

At any rate, there does not seem to be any indication that Google is increasing their overall profit margin in the content sector. They have not fundamentally altered their financial relationship with their publishing partners.

I am just expressing my own opinion, but I suspect that the problems that some publishers are experiencing with their Google revenues may be related to a very large increase in publishers and impressions combined with a reluctance on the part of many advertisers to participate in the content network.

Hobbs

8:21 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This figure (AdSense for Search) has been steadily increasing just as the share for Adsense for Content has been falling

This says it all I think.

This 45 message thread spans 2 pages: 45
 

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