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eCPM for AdSense in ASP Includes

2:14 pm on Apr 14, 2007 (gmt 0)

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I am noticing very low eCPM (with recent 50% dropoff) on my 'main menu' channel - which is a channel that represents the ads below my main menu. These ads are configured in the following manner. I have a main menu that appears on most of my web-site and the HTML for that menu and the AdSense code is in a page that is included on other pages of my site. For a conceptual example.


Content here and here and here.

In the mainmenu.asp page I have my menu text, HTML and AdSense(main menu channel)

Question: Is the 'main menu' channel seeing so many different types of content and words, since it's part of so many different pages on my site - that it's being smartpriced and has low eCPM/PPC?

How do you all deal with some of the issues that come from using includes for site maintainability ease, while at the same time using channels? Are you guys checking the URL and displaying a difffernt main menu(in this case) channel depending on the path? Any ideas appreciated.

5:19 pm on Apr 14, 2007 (gmt 0)

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I use ASP includes also.

I create an asp variable on each page that contains the channel number and then dynamically inserts that number in the Adsense script as it is displayed.

You could probably do it all in the included asp code by determining which page is calling the include and then, using a table in asp, insert the appropriate channel number for that page..

I didn't do it that way cause I'm a little stupid.

7:24 pm on Apr 14, 2007 (gmt 0)

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I hope sailorjwd answered your question, because I'm not sure I understand what you're asking.

I've used Adsense in ASP includes for years and nothing about the includes should affect eCPM or EPC.

Besides that, your Adsense script is picking up page content, not your main menu content. If your main menu (plus Adsense code) is in an include file, I'm guessing your main menu never changes. Adsense ignores that portion of your site.

If you include that main menu (along with the Adsense code) on pages about race cars, fruit, and wireless phones -- the Adsense is display ads related to race cars, fruit, and wireless phones -- on their respective pages.

Also, there are a number of threads about low eCPM over the past month or so. You may be experiencing a piece of that instead.


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