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AdSense Earning Spike After Channel Consolidation?

     
9:52 pm on Apr 12, 2007 (gmt 0)

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I have an enormous website that had previously been running 23 separate AdSense channels. I finally decided to consolidate my channels down to just one, and right after I completed this task, my EPC and overall earnings shot through the roof by 1200%. I'm now at record earning levels. Does anyone know if channel management can effect your EPC or earnings? In two years I've never seen such a dramatic spike. My traffic is stable, there have been no changes in volume that could explain this.
10:03 pm on Apr 12, 2007 (gmt 0)

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Did you consolidate them all into your best existing channel?
10:10 pm on Apr 12, 2007 (gmt 0)

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I created a brand new channel for everything.
10:20 pm on Apr 12, 2007 (gmt 0)

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There was a thread here previously that mentioned something about this - maybe just eliminating the lower performing channels.

I forget who it was that wrote it, (Ann maybe?).

Maybe the poster will see this thread and contribute.

FarmBoy

10:21 pm on Apr 12, 2007 (gmt 0)

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Did you remove the channel code from every AdSense code on your site or did you just deactivate all the channels from your control panel?

FarmBoy

10:35 pm on Apr 12, 2007 (gmt 0)

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Eric,
Thanks for posting that. I'd also like to know what Farmboy asked:
(1) Where the channels deactivated or removed?
(2) And did you remove the code from your sites and replace it with fresh code? Or did you leave the old code on?
(3) And did you make a new channel or just use no channel?
12:17 am on Apr 13, 2007 (gmt 0)

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I'm keeping my eyes on this thread, that's for sure ;)
12:46 am on Apr 13, 2007 (gmt 0)

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Here is Ann's thread on her experience of removing channels.
[webmasterworld.com...]
3:10 am on Apr 13, 2007 (gmt 0)

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Here is Ann's thread on her experience of removing channels.

Maybe Ann will drop in and give us an update.

FarmBoy

3:19 am on Apr 13, 2007 (gmt 0)

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I just read that thread. I gather there were mixed results. Anyways, I've just deleted all custom channels because earnings have gone into the abyss. I am going to give it two weeks.
9:24 am on Apr 13, 2007 (gmt 0)

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I created one new channel, and just replaced the old varying channel code with the newly created one. Although the old channels are no longer being used, I left them active because I will need the data from them, as I meticulously monitor and record all ad performance. I may delete the old channels after I receive payments for those days, and the earnings are officially in the books.

It's been three days now since this change took place, and earnings are still at record levels. Is it possible that smart pricing kicks in per channel after long trends of under performance? I ask because all of the channels performed much better in the first couple of months with regard to EPC, and then seemed to take a very long walk downward. I wonder if there are two levels of profiling with regard to smart pricing, account wide profiling, and then channel profiling? At any rate, this whole experience seems like a "reset" button on my account was pushed somewhere. All of my channels were two years old, so Google likely had a very good profile built of those channels with all the data they had collected.

9:35 am on Apr 13, 2007 (gmt 0)

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Eric, I have a question:
Are you filtering mfa's and if so to what degree?
Thanks in advance.
9:54 am on Apr 13, 2007 (gmt 0)

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No mfa filters here.
9:57 am on Apr 13, 2007 (gmt 0)

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I'm giving it a go, obviously saving all my previous info ;)

It's not like I can drop much more EPC-wise ;)

10:31 am on Apr 13, 2007 (gmt 0)

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Thank you Eric.
12:04 pm on Apr 13, 2007 (gmt 0)

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Interesting…yesterday I worked in the opposite direction creating new channels.

My AS earnings are falling since last year and some of the AS codes were places years ago so I thinked my structure of channels was partially the cause of the low performance.

It’s too soon to get some conclusions but this morning I noticed some improvement.

[edited by: wgonz at 12:38 pm (utc) on April 13, 2007]

12:20 pm on Apr 13, 2007 (gmt 0)

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Assuming the consolidation works, I wonder what happens when smartpricing catches up with this new single channel?
12:58 pm on Apr 13, 2007 (gmt 0)

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Assuming the consolidation works, I wonder what happens when smartpricing catches up with this new single channel?

Along those lines, I was wondering what would happen if instead of creating a new channel and putting everything in that channel, you picked your best performing channel and made that your sole channel - either by putting all ads under that one channel or by removing channels from all ads that aren't under than channel?

FarmBoy

1:05 pm on Apr 13, 2007 (gmt 0)

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Although the old channels are no longer being used, I left them active because I will need the data from them...

That's interesting. All those old channels still exist and are recording no impressions yet your performance seems to be increasing.

I'm experimenting for a couple of weeks with a different method. I removed channels from my single best performing page and I deactivated and removed those channels in the control panel.

Of course we all have to remember that whatever is happening with individual accounts may be just a coincidence and we're on a wild goose chase. But I'm up for a goose chase.

I try to look at things as when one door starts to close, another starts to open. Last night I decided to give YPN another chance by replacing some AdSense with YPN. Hopefully Yahoo has their door fixed so it won't fall off the hinges this time.

FarmBoy

3:43 pm on Apr 13, 2007 (gmt 0)

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One day into this experiment and I've dropped a quick 30% to a new all-time low.

I'm only trying this because I've been at a historical low of 35% of my 4 year average with adsense. I was stable for about 4 years(with the usual variance) until a series of steep drops beginning in January.

I am going to let it ride for another week to see because one day is not good enough.

However, there seems to be a great deal of flux when you consider the possibility of a 'competitive ad filter penalty' in the other thread. Something is happening. So maybe trials now may be meaningless as Google is tinkering with its infernal algos.

I should also say that a large drop because of channel consolidation amounts to the same thing as the OP since it counters Google's claim that smartpricing is channel neutral.

10:00 pm on Apr 13, 2007 (gmt 0)

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I am experiencing the same way how my earning dropped for almost 50% starting about 3 months ago. Strangely, my page views has doubled , yet my adsense earnings are going down.
10:23 pm on Apr 13, 2007 (gmt 0)

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There are a lot of speculations about Page CTR, ECPM, Impressions, Smartpricing that have never proven.

This thread is true and that is what I am doing for 6 months. I am disabling all my channels for 12 hours and turn it back on for another 12 hours. Never look on those CTR ECPM, IMpressions, but on the EARNINGS and you will see the difference.

I believe that Google wants to know everything about our website that they will do everything to track it.

Smartpricing occurs because of those channels.

4:23 am on Apr 14, 2007 (gmt 0)

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HOLY SHOOT. This thread seems to be true. I have deleted my low-performing channels and my epcm and earnings went up by 20-35%. This is very strange!
10:00 am on Apr 14, 2007 (gmt 0)

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EricDraven, can you specify how many of your channels were 'Custom channels' and how many were 'URL channels'?

Also, google's Channels control panel gives you the option to 'Deactivate' or 'Remove' a channel? Did you 'Deactivate' any of your channels?

12:17 pm on Apr 14, 2007 (gmt 0)

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I have deleted my low-performing channels and my epcm and earnings went up by 20-35%. This is very strange!

Did you remove the channel code from each AdSense unit on your site or did you deactivate (or) remove the channels from the channel management panel?

FarmBoy

12:20 pm on Apr 14, 2007 (gmt 0)

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No results here just yet. Still dropping.
2:18 pm on Apr 14, 2007 (gmt 0)

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I just removed my low-performing channels and channels that I don't use. I notice that I had two channels that I never used in the past so I removed them. Not sure why my earning went up all a sudden after doing it. I gained almost $60 per day, a raise of up to 20-30%.
2:27 pm on Apr 14, 2007 (gmt 0)

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I just removed my low-performing channels and channels that I don't use. I notice that I had two channels that I never used in the past so I removed them.

So the channel code is still on your site within each AdSense unit?

FarmBoy

4:44 pm on Apr 14, 2007 (gmt 0)

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You need to remove the low performing channel codes as well and replace them with the new consolidated channel code or with an existing "high performance" channel codes.
7:52 pm on Apr 14, 2007 (gmt 0)

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EricDraven, can you specify how many of your channels were 'Custom channels' and how many were 'URL channels'?
Also, google's Channels control panel gives you the option to 'Deactivate' or 'Remove' a channel? Did you 'Deactivate' any of your channels?

I had one large content website / domain divided into 23 custom channels [with channel names like "Blue Widgets Section", "Red Widgets Section" etc.]. I did not deactivate or remove the old channels, although they don't receive traffic they are still active. I initiated this consolidation change because I got tired of looking over 23 channels in the adsense control panel.

Obviously we'll never know if this weird phenomenon I've described is something beyond a bizarre coincidence, but I am happy to see others trying to replicate it within their own accounts.

Anyways, bountiful oddities aside, my AdSense earnings are at an all time 3 year low, despite there being an extremely healthy group of advertisers in my niche market. I have a very high quality all white hat website, so I'm not exactly sure why the floor fell out from under me this year. I went from hundreds of dollars a day, to single digit daily earnings. Traffic for my site however is at record levels, all highly targeted. I'm hanging up my adsense hat, and finally moving back into direct advertising next month. I guess good things have to end sometime. :(

[edited by: EricDraven at 7:54 pm (utc) on April 14, 2007]

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