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Unfortunately, I could not be found under any keywords that reasonably describe my site. Further more, the sites that were populating the list of 100 were 20% good picks and 80% garbage. Ok, the good sites I can see but why is all this garbage above my site. It's an established authority with tons more traffic than all of these MFA crap sites put together that are in the list. I finally did find my site under keywords that were really off-topic (but I did have a single related link to that off topic).
Google's site targeting algo seems to be screwy. What kind of STO (site targetting optimization) is effective to give the algo a kick in the pants. Because I just ain't being found.
I really would like to know what Google uses to determine that. I'll throw one out for discussion:
(1) outbound links
I found I had good placement for a keyword that was found in one of my outbound links. The keyword was only found in that outbound link and nowhere else on the site.
Maybe sites with low eCPM are at the top, since site-targeted ads are to "monetize low performing pages".
By the way one of the sites from top 10 violates Google TOS by having 3 adsense blocks on login page, as well as reloading ads about every few minutes. Possibly having good CTR :)