Forum Moderators: martinibuster
Anybody know if google has thought of this or is thinking about this?
Yobo
My average earnings per click is all over the board. It would be great if we/publishers could dictate the amount of earnings per click we require in order for google to display an AD.
Great for whom? Not for lower-bidding advertisers (who are Google's paying customers) or for Google (which needs inventory for all ads, not just those that pay well).
I can't see Google letting the average publisher set a minimum EPC for ads, but you never know. :-)
[edited by: jatar_k at 2:44 pm (utc) on April 11, 2007]
Or, perhaps move to another topic other than ringtones, blogs, & entertainment.
"Google is Good"
1. Advertiser approval tools
2. Unlimited Filter
3. Option to set minimum CPC
4. Option to set minimum eCPM
5. Easy way to switch off targeted ads
6. Better control of ad formats and fonts
7. Geo-targeted ads control tools (I don’t need Italian ads on US website)
Should I go on?
That’s how it is.
If you don’t like it leave because Google want to control and determine what will be displayed on YOUR website and how much you get paid.
Or did you mean ECPM in regards to site targeted ads? Since that is set you could set a minimum.
4. Option to set minimum eCPM
I was replying to Januuski whose post is just above mine.
CPC and eCPM should work together! If you want to place your ad on our website there should be a price for click and display (eCPM) price. eCPM should be a fee for posting the ad on our website. This is very important because this is only way how you can get paid for miss targeted ads.
We do the same for our advertisers. We charge flat CPM fee if there is not enough clicks. Example: Our website is about real estate and we do charge realtors $0.50/click. Most realtors will meet our minimum CPM because they are targeted ads for our niche and they get a lot of clicks.
When we have a construction company who wants to advertise on our website we will say: "Your rate is $0.50/clicks but if you have less than 20 clicks per 1000 impressions you will be charged flat fee of $10/CPM because your ads are not targeted for our niche." If they get 30 clicks we still collect $15 but if they get no clicks and we displayed the ads we have to charge them the minimum CPM fee.
Why should I be displaying non targeted ads on our website at the pay per click rate? You can display your ad bizillion times and you will get no clicks because the ad is not a good fit for our website. Simply stupid.
I believe Google is trying to do the same with targeted CPM ads. They should be competing for the space. Yes place your ad on our website but you will be charged $0.01/impression for displaying the ad and $0.50 per click. When the advertisers gets enough clicks to meet our eCPM, the per impression display fee will not be charged. Simple as that.
eCPM=everage CPM
eCPM = effective CPM
eCPM = effective CPM
effective CPM = everage eCPM. Same thing!
The problem is the eCPM is too low however you want to call it :-)
CPC and eCPM should work together! If you want to place your ad on our website there should be a price for click and display (eCPM) price. eCPM should be a fee for posting the ad on our website.
We all knew what the CPC payment model was when we signed up, so saying that there "should" be one fee for impressions (CPM) and an additional payment per click (CPC) is a bit of a stretch. Double-whammy pricing also wouldn't be a cure for the low earnings that some publishers complain about, because advertisers would have even more reason to be leery of the content network than they already are.
We all knew what the CPC payment model was when we signed up, so saying that there "should" be one fee for impressions (CPM) and an additional payment per click (CPC) is a bit of a stretch. Double-whammy pricing also wouldn't be a cure for the low earnings that some publishers complain about, because advertisers would have even more reason to be leery of the content network than they already are.
It is not double-whammy pricing. After all it was Google who since then introduced CPM and Targeted ads. But we got no tools to control CPM or targeted ads. We should have at least some control over targeted and CPM ads. If you want to target my website give me the tools to approve advertisers and ability to set CPM or CPC.
It is not my fault AdSense system is not capable of displaying targeted ads and allowing advertisers to pick and choose website to display unrelated low paying ads. If you want to display whatever ads not related to my niche I should be compensated for the ad space and ad impressions on CPM bases.
