Forum Moderators: martinibuster
What I have noticed is in past 1 year is the traffic to my websites have increased but my adsense payments have dropped from 500 USD to 100 USD approximately. Am I doing anything wrong Or I am missing on something critical as per Adsense placement on websites is concern?
p/g
It's close to rock bottom now. Aarghh! :(
E-mailed Google. Got a very nice reply saying they feel my pain. eeeuh.... Right...
And yes, the market forces can not be underestimated.
Because of that I think and I hope that a new model may emerge from contextual advertising “changes”.
G is in a privileged position to introduce new models. It will be the site-targeted contextual ads? I don’t know.
he EPC has dropped yet another 20% over the last two days....Yes, it just sinks and sinks doesn't it.
It's close to rock bottom now. Aarghh! :(
E-mailed Google. Got a very nice reply saying they feel my pain. eeeuh.... Right
You set yourself up for that one.
What did you think they would say? ;-)
I was hoping for a "Oh my JinxBoy we feel your pain, I've just overclocked your Adsense multiplier to *5, so you can now expect your usual EPC levels again! Enjoy your new boat!"
;)
europeforvisitors: but if a significant percentage of your audience is outside the United States, AdSense can help you to monetize your non-American traffic.
europeforvisitors: And to sell and serve geotargeted ads outside your home country.
Don't confuse a specific travel niche with everything else. Basically, travel is the only niche that may pay for foreign traffic. The rest of webmasters are WAAAAY better off just not displaying AdSense to foreign visitors, especially if there's a large % of them - it will kill your "Google quality score" and reduce eCPM greatly, leaving an unsuspected webmaster most certainly with even less money.
europeforvisitors: March this year was probabl down about 30% over the same month last year, but I suspect that's due... to changes that I've made on the site (... that resulted in ... revenue growth at the expense of some AdSense income)
I will translate "EFV also sees big decrease in AdSense revenue, hence he is looking for ways other than AdSense to increase revenue"
europeforvisitors: Some publishers are reporting increases in their revenues, which tends to weaken the "Google must be taking a bigger cut of the pie" argument.
Some people are posting intentionally misleading and logically incorrect statements here, which tends to weaken their credibility greatly.
I am with poster #2. AdSense - unless you do parked domains or MFA - is not going to get better for regular Joe Publisher. Go find other sources of income.
I will translate "EFV also sees big decrease in AdSense revenue, hence he is looking for ways other than AdSense to increase revenue"
Nope. AdSense has never been the primary source of revenue for my site. I've always used it--and recommended it--as a source of incremental revenue from many different subtopics. What's more, I've always preached the value of diversifying. (I almost cringe when I see posts here about "AdSense careers.")
As for whether AdSense will get better or worse for Joe Publisher, I think that's likely to depend on what Joe is doing. However, there's no doubt that the easy-money days of 2003 are over, and we'll probably see a continuing shakeout as refinements in smart pricing, the advent of site-targeted CPC ads, etc. continue to take their toll.
europeforvisitors: Some publishers are reporting increases in their revenues, which tends to weaken the "Google must be taking a bigger cut of the pie" argument.Some people are posting intentionally misleading and logically incorrect statements here, which tends to weaken their credibility greatly.
Since I'm one of the people whose revenues are increasing (my earnings ytd are up 275% over the same period last year), and I'm pretty sure I don't post intentionally misleading or logically incorrect statements here, I don't think you're much on the mark about credibility.
Most people only post when they're hurting, not when things are going great. The people who are doing well are either too busy to spend a lot of time on forums (where people tend to congregate to find out what might be going wrong or to get help) or they're here but they don't feel like rubbing their success in the faces of people who are obviously having a tough time of it. Therefore, the impressions we get from WebmasterWorld are skewed.
When all you have is a hammer at your disposal, everything starts to look like a nail.
When all you have is a hammer at your disposal, everything starts to look like a nail.
There's an old expression that says "misery loves company," but sometimes it appears that--on this forum at least--misery demands company and gets really, really pissed when the hand-wringing isn't universal.
As far as people hurt, yes people are hurt. At around 2005-early 2006 I was too under the impression that AdSense will make a good portion of our revenue. Right now at our major, mostly uncommercial portal it brings about 20% of the revenue...and decreasing, naturally and because we find better ways to monetize traffic.
We also have commercial niches, where we are on the other end - AdWords advertiser. And there too we see our margins squeezed like like a sponge by big G. So no complaints, just stating obvious facts.
Club or no club, let me state the obvious:
1. If AdSense picture was as bright as some try to paint, you and I will not be replacing AdSense code on our sites with different sources of income.
2. In the future, AdSense will unlikely to be a viable business plan for smaller publishers and someone starting up. JMHO
:) netmeg, I was aiming at that one exact statement of EFV, which is logically incorrect.
On the contrary: My logic makes perfect sense. It certainly makes more sense than insisting, "If I'm hurting, everyone else must be hurting too, and anyone who doesn't agree that Google is cheating must be a liar."
1. If AdSense picture was as bright as some try to paint, you and I will not be replacing AdSense code on our sites with different sources of income.
Dunno about you, but I haven't "replaced AdSense code on [my] site with other sources of income." AdSense continues to serve its purpose very well. Sure, there are ups and downs, but that's how the publishing business works. (This month my eCPM trend is extremely positive; your mileage may vary, just as mine will when the off-season returns for the winter.)
2. In the future, AdSense will unlikely to be a viable business plan for smaller publishers and someone starting up
AdSense has never been a viable long-term business plan, at least not by itself. It's just a revenue tool. (It may not even be the best revenue tool. Here at Webmaster World, for example, traffic is monetized through conferences, and on other sites, affiliate programs or display advertising may produce more revenue than AdSense does. It's up to you, the publisher, to figure out the best ways to turn your traffic into income.)
I understand that some publishers are doing O.K.
I understand that some may think that “More traffic, more clicks, less revenue” is an exaggeration or even false.
To those fortunate adsensers, I'll ask patience. This problem may be their problem in the near future.
Let’s talk about it. If we understand it, it may help all of us, WW, and AS too.
I understand that some may think that “More traffic, more clicks, less revenue” is an exaggeration or even false.
It's true for some, and not true for others--just like most things. The housing market is terrible if you can't sell your house, the job market is awful if you can't find a job, and abstinence must be back in style if you can't get anyone to share your futon.
Trying to find universal causes of problems that aren't universal isn't very constructive, because such attempts are based on (and lead to more) false assumptions.
Trying to find universal causes of problems that aren't universal isn't very constructive, because such attempts are based on (and lead to more) false assumptions.
Good way to kill another thread EFV.
JAG
Let’s talk about it. If we understand it, it may help all of us, WW, and AS too
problems that aren't universal
I am sure I am not the only one getting tired of this rhetoric.
EFV:
OK we heard you (in every thread), you are doing well, the sky is not falling, not everyone is suffering, the problem is not global, AdSense is perfect for you..
Please allow people to discuss what they are seeing.
Please allow people to discuss what they are seeing
No kidding...the only thing universal here is EFV saying it's useless to talk about it.
JAG
As you know, my main site eCPM is down, so I may balance my books a bit better soon by killing off one of my least-used Asian mirrors to reduce expenditure to match AS revenue. (That'll teach the hosting company to SPAM me when I'm looking for savings in my monthly outgoings!) Oh, and I'll be spending a little less on AW in the near future too.
So while it's not all rosy or all miserable, it's also possible to cut one's suit to fit one's cloth to some extent. (Though a 5-fold fall in revenue is tough.)
I'm expecting the US market, and thus a great chunk of the ad spending going in at the top of the AS funnel, to be slow for a year or so. I spent a lot of time and money last year trying to find new users outside the US (and EU) to hedge against such problems and India may be showing good signs for example.
Rgds
Damon
