Forum Moderators: martinibuster
Based on the suggestion from the AdSense expert I have included many of these ad units on one testing website and so far the revenue for site targeted ads is way below contextual ads. Last month this small website had close to 1M ad impressions so the stats are legitimate. The average CPM and eCPM for contextual ads was about 3 times higher than targeted ads.
My only question is: Where is the switch for the targeted ads so I can switch them off?
Anyone is having any luck with targeted ads?
My only question is: Where is the switch for the targeted ads so I can switch them off?
You need to write and ask them to set your account so you don't get them. They may try to talk you out of it but if you are firm they will do it.
I guess the only reason is that all publishers would turn this great "feature" off.
On the contrary: Site-targeted CPM ads can be a great source of incremental revenue.
Site-targeted CPM ads can be a great source of incremental revenue.
Theoretically you are correct. The CPM ads and site targeted ads should be competing with regular text ads. Unfortunately the reality is that the site targeted ads including CPM ads are producing less eCPM than regular ads. Any reasonable explanation for that? My only explanation is "the system is not working properly" otherwise Google would not allowed these suckers to target my website and pay 3 times less than regular advertisers.
Basically, the advertiser can target any website and will receive a "targeted ad discount". What a concept :-(
nfortunately the reality is that the site targeted ads including CPM ads are producing less eCPM than regular ads.
I found I was in a similar situation, so I had them switched off.
Additionally, Site targeted ads have a tendency to take over many pages on my site and the problem is my site has 50-100 topics (depending on how finely you divide them) so targeting on most pages is off.
Theoretically you are correct.
There's nothing theoretical about it. Site-targeted CPM ads can outperform contextual CPC ads. Then again, they may not: It depends on the site, the type of content, the topics of the pages where the ads are displaying, advertiser demand, etc. It is safe to say that, if you have site-targeted ads disabled, you won't have a chance to find out how such ads perform on your site over time.
Site-targeted CPM ads can outperform contextual CPC ad
"Can"? They should always outperform regular ads. So why aren’t they outperforming regular ads? Why, Why, Why? Why AdSense system allows cheap ad targeting? I was hoping that over the time it will change but 6 weeks later since I started this campaign they are still underperforming? How much time the AdSense system needs to figure out that these targeted ads are paying less?
Is it just about making the advertiser happy? Yes they must be happy when they can choose and pick website and pay fraction compare to regular ads. I'm not a cheap whore! I dont need a cheap piimp! Let me choose my clients! Let me set my own price!
Isn’t this about supply and demand? They want my website to show their ads so let me set my own price for targeted ads! And if the advertiser does not like the price, just show regular ads or my default color/ads. I don’t like five cents targeted ads on my website! No way! Never!
"Can"? They should always outperform regular ads. So why aren’t they outperforming regular ads?
They may be. You can't assume that averages reflect supply and demand at every location at any given moment in time.
And maybe I should have said "site-targeted CPM ads can outperform contextual CPC ads by a lot"--which doesn't mean that's always the case. Site-targeted CPM ads can be quite lucrative in some cases, or they can simply be useful "filler ads" for pages, places, and times when higher-paying contextual CPC ads are in short supply (which is likely to be the case if you're getting a lot of really cheap site-targeted CPM ads).
So blocking them works for me. I think it depends on the site and the webmaster's goals.
