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DoubleClick and AdSense

Running them at a time

     
10:29 am on Apr 4, 2007 (gmt 0)

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Just put Image Ads from DoubleClick DART along with AdSense, only 3 days back.

And seen AdSense eCPM becoming lower day by day. Earlier it was steady for several days.

Is it true that if I run any Ad from 3rd party server such as DoubleClick or LinkShare etc., Google media bot does not like them and AdSense eCPM and earning drops as a result?

And, Is it within AdSense TOS that I can run DoubleClick or other image Ad with AdSense...just a quick question.

11:32 am on Apr 4, 2007 (gmt 0)

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I've seen similar thread where eCPM was back to normal after doubleclick ad was removed. But not sure if that is really related.

PS: Seems Google is interested in buying DoubleClick, so this could fix itself once DoubleClick is bought :)

1:21 pm on Apr 4, 2007 (gmt 0)

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if it worries you, put doubleclick codes on a seperate page and use iframe to display it
1:39 pm on Apr 4, 2007 (gmt 0)

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A lot of folks will tell you that running any affiliate ads on a page negatively affects eCPM for Adsense ads. I have no verifiable information that says this is true.

However, you are allowed to place affiliate banners on the same page as Adsense contextual ads, as long as those affiliate banners do not mimic the Adsense ads.

4:23 pm on Apr 4, 2007 (gmt 0)

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However, you are allowed to place affiliate banners on the same page as Adsense contextual ads, as long as those affiliate banners do not mimic the Adsense ads.

1. A 728x90 leaderboard image ad from AdSense
2. A 728x90 leaderboard or 336x280 large rectangle banner image ad from DoubleClick.

Both are image ad. Do they mimic each other so that they violates AdSense TOS?

8:57 am on Apr 10, 2007 (gmt 0)

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No.
3:05 am on Apr 14, 2007 (gmt 0)

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I don't think there will be a problem running DoubleClick and AdSense together in the future.

[investor.google.com...]

MOUNTAIN VIEW, Calif., April 13, 2007 - Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:

* For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
* For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
* For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

“It has been our vision to make Internet advertising better – less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers,” said Sergey Brin, Google’s Co-Founder and President, Technology.

“DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Eric Schmidt, Chief Executive Officer of Google.

“This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,” said Tim Armstrong, Google’s President, Advertising and Commerce, North America.

6:23 pm on Apr 16, 2007 (gmt 0)

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An article up at Ars Technica is saying that Microsoft and AT&T are opposed to Google buying DoubleClick on grounds of antitrust issues.
6:44 pm on Apr 16, 2007 (gmt 0)

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An article up at Ars Technica is saying that Microsoft and AT&T are opposed to Google buying DoubleClick on grounds of antitrust issues.

No, they're opposed to Google buying DoubleClick because they didn't get there first. :-)

12:29 am on Apr 17, 2007 (gmt 0)

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I noticed a slight decrease in CPM when I display other ads. I chalk it up totally to a simple reduction in CTR since there is more stuff to click on.

Of course, I also notice increased CTR when I got rid of Adlinks and any 2nd G ad blocks. CPM is now at a 10 month high (earnings up too).

Now I'm considering removing the last ad block to see what it does to CPM ;)

3:26 am on Apr 17, 2007 (gmt 0)

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said Tim Armstrong, Googles President, Advertising and Commerce, North America.
Gangsters and thugs, criminals and hoods, some of my friends sell ad space, some of my friends sell drugs. --Tim Armstrong.

On a more related note,
If we already have three ad blocks, the search box, and 1 ad link, how many doubleclick ads will we be allowed to place on the same page.
More importantly, will we still be allowed to place content on the page?

[edited by: Powdork at 3:26 am (utc) on April 17, 2007]

4:06 am on Apr 17, 2007 (gmt 0)

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I don't know why, but every time I use to see a DoubleClick ad, I had the urge to click twice. ;)