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Feel like sending an AdSense optimization report back - weed out the "crappy advertisers because I'm fed up doing it!"
This could mean a few things. It could be referring to the fact that my URL filter is full (mostly of MFA and misleading ads), or that I decided to opt-out of site targeted ads. Every single time I tried to test dumping the URL filter, my earnings dropped and stayed that way for weeks until I filled it again with junk/spam ads.
These kind of messages could be more helpful if they are specific (or at least a bit more specific). In fact, if they want to be really helpful, they should let us filter by advertiser, b/c I have one domain parking MFA who is 40% of my URL filter.
Google wants me to display MFA's and more adblocks containing them.That's kind of what it sounded like to me.
I filter any and all MFA sites, arbitrage (which I report), etc.
Your advertising reflects on the quality of your website, and people will associates those external sites with your's, especially if they are first-time users. They won't come back.
Where I have increased ads by increasing the number of pages containing adblocks I see the same effect, sitewide.
[edited by: Scurramunga at 11:28 pm (utc) on April 3, 2007]
To be honest I don't think these new tips are entirely helpful and are one-sided to being beneficial to Google.
Allow me to offer a few useful tips:
If you have URL's in your competitive ad filter, you may be blocking ads that could result in additional revenue
If you do not have URL's in your competitive ad filter, you may benefit by inserting some URL's into the filter
If you do not have AdSense Search on your site, you may be able to increase revenue by adding AdSense Search
If you do have AdSense Search on your site, you may be able to increase revenue by removing AdSense Search
If you have more than one adblock on your page, you may be able to increase revenue by reducing the number of adblocks
If you have only one adblock on your page, you may be able to increase revenue by increasing the number of adblocks on your page
Glad I could be of assistance. May your bank account overflow.
I think That the reccomendations in question will only further dim advertisers' opinions of the content network. Imagine if all publishers carried the maximum number of adblocks and adlink boxes peppered in MFA's.
[edited by: Scurramunga at 1:33 am (utc) on April 4, 2007]
"Keep your filter list small" [google.com]
Is your account filter list working a little too well? Consider reducing the number of filtered ads.(snip)
Bottom line, they want me to cut the # of filter entries - or target them better. BUT: these filter entries are there because really lame (off-topic: ringtones, etc!) ads on too many pages. I don't care how well they pay, putting ringtones ads on a page about motorcycles is really freakin' stupid! (and my sites are not spammy, have high-quality content, and google's bots know very well what these pages are about, but still, they stuff ringtone ads on just about every page..)
I could go on...
I will prune the blocklist a bit, but I'll keep on blocking the ringtones and "win a free motorcycle jacket" ads...
I would keep all the off topic ads off , ESPECIALLY the deliberate off topic ads. Are they not a cheap way for advertisers to spam?
I hear that! I reset my filter list periodically, because a lot of the entries are due to a new-ish site that is attracting the ringtoners and other bottom-feeders. My sites are stable once again, so it's time to reset all but the most obnoxious advertisers and re-evaluate the current crop of junk ads... :(
Perhaps we need to issue an 'AdSense Publisher MFA and Off-topic Advertiser Optimization Report" and send it to Google once a month? We could put together a top ten list of ways the AdSense team can help publishers deal with all these lame ads?
I'd start with: