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Forum Moderators: martinibuster
for example, if you site is for webmasters, and typical visitors are webmasters, you probably get low CTR, then some gardening website for some reason linked to one of your article for that day, alot of gardener click through to your site that day, and unfamiliar with google ads, they click away...
thats just one example. Another could be some advertiser suddenly advertise to give something away for free that day and that ad itself interests alot of people, and unfortunately that advertiser budget drained. thats another example...
examine your log files, see where your visitors are coming from, use channels, see which ads are performing best, there are so many things you can try, and there's no one answer for adsense