Link Unit is the Most Successful Model for Me

How About You?

[tabish]

Hello,

After few research, I got the MOST clicks on my link units. I didnt give it much try before but now I am mazed to see the performance of link units.

What is the most successfull ad models for you guys?

Regards
Tabish

[jasonnoguchi]

I am having pretty high CTR for my linkads too but not necessarily a higher eCPM.

[tabish]

thanx for your input.

Actually my concern was the "Clicks".. as far as i can see, I am getting more clicks on "Link Unit" than any banner size.

What you say?

[jasonnoguchi]

That's what I am saying by CTR. Click Through Rate.

[tabish]

oops.. i was confused with ECPM.. sorry these sort forms sucks. lol

[DamonHD]

Yes, for me AdLinks generally outperform all other ads on the page by eCPM, CTR and gross revenue. But it depends on the page and the AdLink format.

Rgds

Damon

[Sunshine1]

AdLinks are good as they are tapped into/connected to Google's direct revenue from the Google search engine.
As is AdSense for search and somewhat also referrals.

Content network ads prices are bid down to 1-2-3-4-5 cent and your site may be smartpriced one way or the other.

[Green_Grass]

"AdLinks are good as they are tapped into/connected to Google's direct revenue from the Google search engine.
As is AdSense for search and somewhat also referrals. "

What!

I am not sure you are right. Pls forward some official G link. I shall be grateful.

[Jafo]

Funny, my ad link earnings have exploded in the last two months. Not sure why, but lately it is great.

[BigDave]

It depends on the ad market in your niche. If google is having trouble filling your ad units, there isn't much point in having link units that are going to have terrible targeting.

[ann]

Very true BD, The units worked so well for me the beginning of last year that I was amazed! When it started to tank it went fast...it was probably what was offered, or not offered, in the link units search results.

[netmeg]

I have never had much luck with the links, but this post inspired me to toss a few link units on to some pages and see what happens. I was gratified to see that the targeting of the links seemed to be spot on - hope it stays that way.

[ken_b]

AdLinks (link units) have performed very well for me. That seems to be especially true when CPM image ads are being shown in the regular adblocks. When that happens, the AdLinks numbers go up a lot.

[BigDave]

They do extremely well on a site that deals with a particular hobby of mine. People involved in this hobby like to buy things that relate to the hobby. They buy clothes declaring their obsession, they decorate their house with related paraphernalia, they collect the actual items and display them in custom built racks. Not surprisingly, there is also a lot of ad inventory in this sector.

I could probably get more clicks if I went with more than one ad unit, but I don't want to clutter up the page. The link units allow those that are shopping to get ads to their heart's content.

On my personal website, I took the link units off because my postings are all over the place as far as topic, and the targeting sucks. It was just wasting real estate.

[farmboy]

My primary site has a lot of repeat visitors.

AdLinks work well. But so do regular ads.

I've found the best combination is to keep changing things so my visitors don't become "ad blind."

Grocery stores go to the trouble of moving things around on a regular basis for a reason. I just follow their lead.

FarmBoy

[Alexstar]

I also support the use of Adlinks. They are performing very well for me. Out of the hundreds of channels I have, the tiny single Adunit always the top earner any day. It bring in 1/3rd of my earnings. They are neat, occupy not much space and spot on target to my subject and visitors. For me it is very productive in some of my pages where the content is not specific to a widget but a family of widgets.

[bouncybunny]

Anyone have any joy with those long thin menu style link units?

[tabish]

Anyone have any joy with those long thin menu style link units?

My thread was started regarding this Long Menu style link units only. I am getting superb results with this model.

[oneredpanther]

I have just swapped out one of my major skyscrapers with a link unit half its size - and boy, do I wish I'd done this earlier! Earnings have more than doubled for this space on my site.

[tabish]

I have just swapped out one of my major skyscrapers with a link unit half its size - and boy, do I wish I'd done this earlier! Earnings have more than doubled for this space on my site.

Congratulations! I started this thread just because i wanted to share it with you guys.

Regards

[netmeg]

(I'm not sure what you mean by Long Menu style links - horizontal or vertical?)

[jpservicez1]

Initially wasn't successful with adlinks but then i found out few things that made the CTR trible than that of the large adsense block..

These are my Observation for the past one year..

This may not work for everybody...

1] Targeting
If your visitors are coming from SE then ads are 90 to 100% relevant.
"Other traffic" source vary in relevance but usually between 50 to 90%

2] Position
Depending on your page design. Place your adlinks where your visitor will see the ads within "2" seconds. Just look at your most visited page on your site and ask yourself where do you look first. Ascertain the time spent on your most busiest page. If its less than 1 minute then you only have few seconds to grab the visitor to your adlinks.

3] Type and Number of adlinks
Use the 4 links per ad block NOT the 5 links per ad block...
The fonts size are different. Think about it. if you have seconds to grab your visitors attention. A standard font i believe its 12px [4 links per ad block] will attract more attention than 5 links per ad block in my experience. On Google's Adsense Case study. All the succeessful adsense publisher used 4 links per ad block

3b] Type/size
The best for me is 200X90. Reason..Targetting is 100% when you use 200X90. The reason been that 200X90 tend to have 3 to 5 REVELANT words/phrase whereas the small ones have less words. Just experiement and use Google search engine to visit you pages that has different adlinks size. You will be surprise.

3c] Type/size
In all my testing the horizontal adlinks didn't do well. personally i won't use it..If the horizontal size works for you and not the vertical..it might be because you haven't find the "sweet spot" for the vertical adlink.

3d] Titles/Links
in my opinion all other adsense "TEXT" ads [title/description] are humanly generated. The adlinks are computer generated BASED on the content of your page and the keywords use to vist your page. Its only when you visitor cliks on the adlinks and visit the second page that they see the ads text generated by human

4] Check your logs are see which screen resolution your users are using most to view your pages. For me its 1024x768[70%]. So set yours to that and view your pages from their prespective. Then apply the "Triangle" concept.

I know there are so many factors that might affect an ad performance..but my Google adsense stats on Google doesn't lie. And its telling me now that 200X90 vertical out performs 338X280 by far in [CTR,eCPM & REV]for over a year

Find the one sweet spot on your busiest page and it might just work for you.

[BigDave]

If the horizontal size works for you and not the vertical..it might be because you haven't find the "sweet spot" for the vertical adlink.

Or it could be that *you* have not found the sweet spot for a horizontal adlink.

What is more likely is the advice that is usually given around here, your success will depend on your site. What is good for your site, is almost certainly not as good for mine. I have never had success with vertical adlinks on any of my sites that compare favorably to the horizontal adlinks. I have one site that does exceptionally well with adlinks, another that made me all of 15 cents in two months (no longer has has links on it) and several where the CTR is at least 2% which is my cutoff.

The same goes for differences between 4 and 5 links, and the different fonts used. It all depends on your site.

[netmeg]

Well after a day, I've gotten plenty of clicks; they're all of the 1 cent 2 cent 3 cent variety. But that's better even than I did with the links before (I use the horizontal ones - the vertical ones don't seem to do anything) I dunno if it will drag down my overall earnings - I typically am getting between 27 cents and 2.00 for clicks on regular ads now. I'll let it run for a while longer and see what happens - one day isn't much of a test.

[Cileka]

Yes I do think so.

I think because of the Link unit is look like item rearrange.

[farmboy]

In another thread, I posted about something I learned about MFA's after starting a blog on the same subject at one of my sites.

The blog experience just revealed something about link units I had never seen.

The blog is about widgets. A couple of the recent posts mentioned specific states in the U.S.

The link unit titles that displayed afterwards were:

Ohio Widgets
Texas Widgets
Arizona Widgets
Georgia Widgets

That look liked very good targeting until I tried "Ohio Widgets" to see what options were displayed.

I saw:

Ohio Unclaimed Money
Ohio Nursing Jobs
Ohio Court Records
Ohio Tax Returns
Ohio Housing
Ohio Hunting Tips

It's almost like Google is running its own little MFA process via link units, none of the ads were remotely related to Ohio Widgets.

I guess the moral of the story is if you're trying to block MFA's by use of the competitive ad filter AND using link units on your site, you may be just spinning your wheels. Each unique set of link unit ads has the possibility of introducing an entire new set of MFA-like ads for your visitors.

FarmBoy