How Much Is High? How Much Is Low?

[jasonnoguchi]

Anyone has any idea how much is an eCPM regarded as a high eCPM? $50? $500? How much is a typicla smart priced eCPM? $3.00? $0.50?

[ken_b]

There are no meaningful numbers to use as answers to your questions. There are just too many variables.

[jomaxx]

Your title says it all. There is no answer to your question.

(Having said that, I'm fairly certain you will never see achieve a $500 eCPM.)

[jasonnoguchi]

My high was as high as $2800 once and my low was as low as $3.40 once...

[proboscis]

Mine rarely goes below 3.00 or above 6.00.

[jomaxx]

You can have a $10,000 eCPM if you only have one impression in the channel. It means nothing. Statistics are only useful for measuring longterm trends.

[jasonnoguchi]

I have about 1000 impressions a day and an eCPM of about $30.00 over the past 6 months, so I reckon this to be a pretty significant sample size? I am just wondering if that is high or low? What kind of figures are the rest getting?

[BigDave]

I'm guessing that you got hit with smartpricing, and for a good reason. There are market segments that *can* pay incredibly well, but they don't want to pay those high prices for poorly converting traffic.

You may be in a market that supports a $30 eCPM, but do you honestly think that you are delivering $30 eCPM value to your advertisers?

It didn't take much effort to find your sites, If you were getting $30 eCPM for 6 months, count your blessings, and I hope you invested it wisely, because I really doubt that you were delivering clicks that were worth anywhere near that much.

[Januuski]

The eCPM on our main website has been around $10 for many years, after all the sudden it dropped down to about $1-2 eCPM. (because of that I removed adSense from our main website) $30 sounds too high but I believe it could be done with direct advertising but difficult to achieve with adSense.

[jasonnoguchi]

BIG DAVE - I guess my high eCPM are due to the fact that my sites are not "Adsense Sites" like most of you here. I run one of the premium hedge fund companies today and adsense is merely one new area which I found fun to explore. My sites can be found all over google under most of our keywords in the option trading scene and that gave us traffic which is better than others, and yes, I believe our traffic converts better than most of yours here because of that.

My average stats since last June is a 30.54% CTR with a $36 eCPM.

[DamonHD]

OK, on a real hedge-fund site (not some scraped-together MFA) then I guess USD30 eCPM might be reasonable (from the advertisers' point of view). I can see how a lead could be well worth that, and you should maybe try to get into Google's CPA beta program.

For comparison, my non-sales-oriented pro-bono site has something of the order of $1--$2 eCPM over multiple ad networks.

It really does depend on your material and your user demographics.

Rgds

Damon

[edited by: DamonHD at 7:29 am (utc) on Mar. 27, 2007]

[BigDave]

There is no way that a useful, proper content site will have a CTR of 30%. That means that one out of three people click through on an adsense ad on the first page. The do not hit the back button, they do not close the window, and they don't examine your incredibly useful site some more.

One of your sites doesn't even have any useful information on the home page, just blurbs about what is inside. How is it that people find those interesting and useful articles if they are clicking on ads? And AdSense is in the least prominent blocks on the page.

None of my sites could ever hope to reach that CTR, because people actually seem to find the content useful. You see, on my sites, the average visitor will view between 5 and 12 pages. Included in those averages are the people that hit back or view only one page then click an ad.

I don't know, nor do I really care, how good of an option trader you are. But your claims on adsense are way off base. There are certain content *pages* that might be able to hit double digit CTR, but *accounts* that hit that sort of CTR are usually associated with MFAs.

Hmmm, $36 eCPM with a 30% CTR, that's 12 cents a click. I would have thought good leads in the financial sector would be worth more than that. Are you still getting the same CTR, now that you are making a lower eCPM?

[edited by: BigDave at 5:26 pm (utc) on Mar. 27, 2007]