eCPM Drops Drastically After Using PPC Traffic

eCPM, Adsense, PPC

[jasonnoguchi]

Hi,

I wonder if anyone else experienced this...

I had a high CTR, high eCPM page with very few traffic. Using one "guru"'s advise, I used PPC traffic from several providers other than Adwords to drive traffic to that site. Instantly, my eCPM drops to $3.00.

Does anyone experience such a drastic drop in eCPM after using PPC traffic?

Jason

[aleksl]

:-) bad traffic quality probably