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Lowest CPM of the year

March is showing the lowest CPM of the year

     
2:42 pm on Mar 20, 2007 (gmt 0)

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I have no idea why, but March is showing the lowest CPM of the year for me. About 20% less then the usual. Anyone having the same result? Any idea why?
3:09 pm on Mar 20, 2007 (gmt 0)

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I'm having the opposite experience, but in any case, a 20% rise or fall doesn't sound very extreme--especially nowadays, when AdSense swings seem to be bigger than they were in the past.
3:38 pm on Mar 20, 2007 (gmt 0)

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just consitent over here... depending on your niche many events can cause lower ecpm, as advertisers can be pulling adds or lowering bids.
4:00 pm on Mar 20, 2007 (gmt 0)

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I'm experiencing the same this march but I know it will go back up, it's just always like on a roller coaster ride.
4:16 pm on Mar 20, 2007 (gmt 0)

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I'm with EFV, all time high this month, this last 3 months have seen atleast 25% increase in eCPM

I wish somebody could work out why, you never know, I may be hit next, but while it's growing I'll enjoy the ride.

7:27 am on Mar 21, 2007 (gmt 0)

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overall revenue now 50 % down yet traffic is up

[edited by: Scurramunga at 7:31 am (utc) on Mar. 21, 2007]

4:57 pm on Mar 21, 2007 (gmt 0)

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March 2007 Google SERP change has deemed my empire ineffective. Can't wait for the next shift! Roller coaster ride, indeed. Anyone else feel like regulation (good or bad) is right around the corner? Too much mystery, non-accountability, and guesswork for a revenue center of this size. How about Google's PPA beta launching? Are they on a crash course with anti-trust issues a la Ma Bell & Mikro$opht?
4:44 am on Mar 22, 2007 (gmt 0)

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Overall 20 % down for me in March, compared to the last two years. Still waiting and watching...
7:15 am on Mar 22, 2007 (gmt 0)

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