Forum Moderators: martinibuster
My epc in general is quite stable +- 10%. Once in a while (especially when I have a traffic spike) it wacks down by about 40-50% and stays stable again (+-10%) around the new lower epc.
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BTW, I accept the cap hypothesis. I have seen caps being raised slowly and surely.
Sometimes my CTRs and eCPMs so precisely match with each other that brings suspicions.
Lets say without it you could earn $500 one day, $300 another day, and $600 next day.
What Google could try to do is make daily earnings more stable so you could feel more confident in what you would earn next day. So instead of $500, $300, $600 you would get $500 + $300 + $600 / 3 days = about $466 each day.
What do you think?
p/g
When we first knew the so called smart pricing, I told you that there was no such thing in the whole world as smart pricing, instead there was a black hand doing that.
Are you suggesting that Google is run by Sicilian extortionists or by Serbian terrorists?
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So if your true earnings are... $100, $200, $175, $125... Google tries to smooth out those numbers so they're all close to the average of $150. You think you're capped. Maybe you even had a big traffic day, yet still did not earn much more than $150.
But maybe at some point you earn higher amounts consistently enough that your average rises, and the smoothing algo reflects that change. Seems to you like your cap has been increased.
This is all just rampant speculation and should be treated as such. There are times when I've thought it plausible and times when I haven't.
My epc in general is quite stable +- 10%. Once in a while (especially when I have a traffic spike) it wacks down by about 40-50% and stays stable again (+-10%) around the new lower epc.
If you have a "traffic spike" you are presumably taking about a short term significant increase in your traffic. This respresents different traffic from your "baseline" position, so it should be no surprise if it behaves differntly to your normal traffic - typically these spikes will be associated with much lower CTRs - the additional traffic is attracted to your site for some reason, and it it not usually to click on an ad.
Similarly, a significant increase in traffic may require digging deeper into the available ads for your theme - typically this can mean more lower ranking and therefore generally lower paying Ads are being shown - hence reduced EPC.
You don't need a conspiracy theory to explain this behaviour.
Similarly, a significant increase in traffic may require digging deeper into the available ads for your theme - typically this can mean more lower ranking and therefore generally lower paying Ads are being shown - hence reduced EPC.
You don't need a conspiracy theory to explain this behaviour."
I would agree Pengi if I would see my epc high during the morning and then gradually fall. However after my epc drops it stays low in the morning as well.
