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How do you feel about such ads? I think they'll go a long way toward reassuring advertisers who are leery of the "content network," especially those who have received a lot of nonconverting traffic from AdSense ads in the past. What's your opinion?
Can somebody in the beta confirm whether "themed ad units"
is that where you name custom channels for advertisers or whatever?
if so yes it shows up like domain.com>>channel name
(hint: name the channel what it is, like 468x60 top center or whatever most sites dont have one at all and it really makes it easier to decide)
im a little surprised more of you dont understand alot about how the adwords side of site targeting works, so here goes my clumsy explanation:
the whole cpc site targeting works just like the cpm site targeting except you have a choice for cpc or cpm. an advertiser can type in an domain they want to target, or a use keywords and the system gives you sites that are relevent. you then choose ad text and type, if the site has images allowed you can use an image ad, if they have text ads only, on cpm ads the ad takes up the whole block, with the title of the ad being big and bold with larger ad text as well don't confuse an adblock that is showing just a single ad as a cpm ad. on the cpc targeting ads the ad is just like a regular text ad and competes in the same ad block as other ads. the regular cpm targeting and the site finding tools are available to anyone who wants to pay the 5 bucks to join adwords, im also not sure how they rank sites for site targeting but that ranking could be just as important as natural serps. as i dont think the site targetting is going away
Yes, but does the publisher have the ability to accept JUST CPC ads, or must the publisher accept both CPC and CPM, thereby "poisoning the well", and thus severely limiting performance (accepting the bad with the good)?
I really don't think that this has anything to do with destroying MFAs or scrapers at all.
IMHO this is just giving *advertisers* some extra choices.
My guess/feeling is that it may we end up being fairly publisher neutral.
Rgds
Damon
Advertisers will gradually move to site targeted cpc ads because it benefits them to know where their ads are showing. They'd be willing to pay more for better conversion. The majority of cpc ads presently running throughout the network don't convert well, therefore the majority of publishers will see their ecpm tank. The few high converting publishers will see a hike in their ecpm.
I think some advertisers will happily pay a premium for site-targeted CPC ads while others will stick with the run-of-network, advertiser-take-potluck status quo. And some advertisers will try both approaches, ultimately sticking with the one that yields the highest ROI for their products and campaigns.
I don't know if the majority of publishers will see their eCPM tank, but some (many?) will, just as some (many? most?) publishers saw their earnings drop when smart pricing was introduced.
We've come a long way since April, 2003, when AdSense was introduced with the "content network" turned on by default. (Remember how advertisers had to opt out if they didn't want AdSense clicks?) Smart pricing came later, and separate bidding for the search and content networks was introduced last year. Site-targeted CPC ads are just another step toward making AdSense more attractive to a broader spectrum of advertisers and reassuring existing advertisers at a time when a growing number of so-called "publishers" are trying to exploit and game the system.
I strongly believe as publishers we should have more control over our ad space. We SHOULD be allowed to set a minimum CPC and CPM value.
I have a feeling that were that to happen, you'd see a lot more advertisers pulling out of the Content Network. For one thing, Google doesn't want to lose all the lower paying ads - if few publishers will accept an ad for say, less than 15 cents, then those advertisers won't use the Content Network, and there will be a lot fewer ads in the pool.
And if it doesn't make financial sense for me as an advertiser to pay more than 5 cents a click for a particular phrase for a particular client, specially when the Content Network doesn't convert near as well - I'll just stay out completely and focus on search. I can't be the only one.
I have a feeling that were that to happen, you'd see a lot more advertisers pulling out of the Content Network. For one thing, Google doesn't want to lose all the lower paying ads - if few publishers will accept an ad for say, less than 15 cents, then those advertisers won't use the Content Network, and there will be a lot fewer ads in the pool.
That's true. But the other side to this is if ecpms drop to very low levels, many publishers will pull out of the adsense program. Quality publishers who were once seeing a high ecpm and may now be seeing a much lower may look for alternatives such as selling more of their own ad space. Google may need to weigh whether its to their and advertisers benefit to allow a publisher ecpm cap. My gut instinct is that we won't be seeing this anytime soon.
Quality publishers who were once seeing a high ecpm and may now be seeing a much lower may look for alternatives such as selling more of their own ad space.
1) Wouldn't publishers whose ad space has substantial value (and who have enough traffic to interest advertisers) already be selling ads direct in addition to using AdSense?
2) It's very difficult for the average publisher--or even most bigger-than-average publishers--to supply enough impressions for page-targeted contextual ads.
Realistically, direct ad sales can replace site-targeted CPM ads, but they can't replicate page-targeted contextual ads in most cases.
Google may need to weigh whether its to their and advertisers benefit to allow a publisher ecpm cap. My gut instinct is that we won't be seeing this anytime soon.
I'd agree with that. Google needs inventory at all price points, not just for publishers who want to cherry-pick higher-paying ads.
Yes, but does the publisher have the ability to accept JUST CPC ads,
Phrased another way: can you site-target CPC ads for a website that has opted out of CPM ads? I begin to fear that the answer is "no".
Since AdSensers are apparently (somebody speak up if they're in a secret AdSense beta!) not included in this beta, it's reasonable to suppose that the final release will involve no changes on the AdSense side. That means that AdSensers will not be able to opt in or out of site-targetted CPC specifically.
That still leaves the question of whether participation in site-targetted CPC is implicit for all publishers, or tied to your participation in site-targetted CPM.
If, as I begin to fear, you cannot get site-targetted CPC ads without also allowing site-targetted CPM ads, then this leaves certain market inefficiencies in place. Small publishers with high-value, low-traffic pages would not be able to profit from this development, since AdWords publisher with half a brain would simply use low-cost CPM ads on that publisher instead of paying potentially high CPC costs to put their ads on high converting pages.
I hope that's incorrect. I hope all publishers are implicitly opted in to site-targetted CPC, not just those that have opted in to CPM ads.
can you site-target CPC ads for a website that has opted out of CPM ads? I begin to fear that the answer is "no".
im going to say again that im just an adsense publisher that got an adwords account to get a better picture of adsense and for most of the 2-3 years ive been in, my spending has been way less than 10 bucks a month on the whole. last month i did do alot of playing with cpm and that may have helped me getting invited somewhat sooner, but i am so small time in adwords i didnt even get a christmas card lol. so the whole s/t cpc has im sure been going on for alot longer than just wednesday. The big spenders have been playing with this since before we had even heard it rumored to exist. this is probaly just a beta test on how scalable the system is not if it works. so i really don't know how much you can blame/attribute to this release
Quality publishers who were once seeing a high ecpm and may now be seeing a much lower may look for alternatives such as selling more of their own ad space.
1) Wouldn't publishers whose ad space has substantial value (and who have enough traffic to interest advertisers) already be selling ads direct in addition to using AdSense?
2) It's very difficult for the average publisher--or even most bigger-than-average publishers--to supply enough impressions for page-targeted contextual ads.
Realistically, direct ad sales can replace site-targeted CPM ads, but they can't replicate page-targeted contextual ads in most cases.
Problem with this theory is savvy advertisers are catching on they can get cheaper through G.
They can now geotarget, disregard certain keywords, target others and manage many sites from one control panel.
As I mentioned earlier I have already lost a couple of big advertisers who I have known for years to G because they said it made sense to them and was ultimately cheaper.
Anyone else ask same question and get response?
[edited by: Sally_Stitts at 11:45 pm (utc) on Mar. 16, 2007]
Ok well if a string such as[http://]www.advertiser.com/?1234567&ABCDE=content&site=www.publishersite.com&creative=123456789
doesn't mean I was targetted when I only run cpc then I stand corrected. I was just surprised to see my site in the string, as I hadn't observed that previously. I wonder what it does signify if not related to targetting, as mentioned, the advertisers using it thus far are only those I really don't want on my site.
Does having your url in the adsense code mean that your site is targeted, or is it just an advertiser tracking variable? I've suddenly been getting a few ads for a long-filtered advertiser on my site, and my site's url is tacked on to the end of the advertiser's url in the adsense code. I'm wondering if it is a glitch with their new beta cpc site-targeting or just a problem with the filter list.
As soon as I heard about the new CPC ads I sent email to adsense asking if we could allow cpc to come through yet block cpm ads.. No response yet.
We don't allow CPM ads, but we were seeing site targetted CPC ads last week, until I blocked a few new MFA's, which got rid of them. Have you checked your Advanced Reports, done "show data by individual ad", and clicked the "Show data by targeting type - contextual or site" yet? We weren't getting a whole lot, but considering that prior to March 6 we didn't get any, it was a large increase:-)
[edited by: Content_ed at 8:38 pm (utc) on Mar. 18, 2007]
I love it, my earnings have gone way up in the last 2 days and CPM/CPC site targetted ads now account for 81% of my earnings per day.
Same here. Even though I am having an uneventful day overall, site-targeted CPM ad earnings are way up.
When you get 10 impressions, no clicks, and you have earned a penny. That is cpm. ($1.00 per thousand impressions)
When you get 1 impression, 1 click and you earn upwards of that penny, it is cpc. Do the math. The penny or more is too high to be cpm for one impression. It has to be cpc.
I watch my stats so closely... When I got a single click worth 20% of my average daily total earnings. I was pleasantly surprised. However, 5 days later, on would should have been my peak day of the week, my earnings were down 20%, the exact dollar amount I got for that huge click. Obviously, the advertiser got it back.
He likely had some sad story about meaning to only bid xx and insted bid #*$!x and they refunded his money. Meanwhile, he got ad space on my site, on one of my high end content keywords, maybe got a huge sale, and I was left holding my calculator, doing the math.
When the amount refunded is only xx you may not notice. But, trust me when it is #*$!x, you notice. A day where ecpm and cpc were normal (high) suddenly imploded straight across the board. It was definately an adjustment.
This too explains how ecpm and cpc seem to suddenly drop out of the blue, with an uncharacteristic low day in the mid of very normal days. I see alot complaints of that on these boards.
Anyway...
So far the cpm ads have driven up my cpc price. Earnings are WAY up. Me says I like it... inspite of losing my #*$!x click.
Please, can some one let me know .
Thanks!
He likely had some sad story about meaning to only bid xx and insted bid #*$!x and they refunded his money.
Have you participated in the AdWords program? Typically this does not happen. The other forum frequently has posts from people who have tried this very thing, and it never seems to work.
They do, but rarely... it takes an extreme amount of whining and crying.
Having screwed up my bids on adwords several times I wish they had an account wide bid limit.
2. Can JUST CPC ads be site targeted, or must CPM ads be accepted as
well (worst case)? I welcome CPC ad targeting, but NOT CPM ad
targeting. I feel that SEPARATE targeting is what is needed, in my
opinion, to separate the highest-paying CPC ads from the lowest-paying
CPM ads, which decimate CTR, and severely reduce income, for small to
medium-sized sites.
3. Is site targeting used IN CONJUNCTION with keyword targeting? In
other words, can PAGE targeting occur, or must the ads be served to
EVERY page on the site? The new beta test is for SITE targeting. Not
every site is in a "Niche". My site is a mixture of many subjects, and
an advertiser who serves blood pressure ads, sure doesn't want his ads
on a geiger counter page.
ANSWER -
"At this time, we are not able to give you any additional
information about the different features of this beta test."
OK. They are not talking. Why not?
Could be two reasons -
1. The answer is negative - you must accept both
2. They are still trying to decide
Pick one.
2. Can JUST CPC ads be site targeted, or must CPM ads be accepted as well (worst case)? I welcome CPC ad targeting, but NOT CPM ad targeting. I feel that SEPARATE targeting is what is needed, in my opinion, to separate the highest-paying CPC ads from the lowest-paying CPM ads, which decimate CTR, and severely reduce income, for small to medium-sized sites.
I have to disagree with some of this. I am receiving increases due to site-targeted CPM ads.
My original thinking was that when Google started the site-targeted beta, many companies would come back to the content network since they were able to place ads on sites of their choice. I think my site is of some quality, and apparently so do a few advertisers.
UNTARGETED CPC ADS: With double digit CTR, double-digit EPC, and double-digit eCPM, there is absolutely no comparison, for me.
TARGETED CPC ADS:?, since one must accept the targeted CPM ads along with the CPC. I don't know if targeted CPC ads are as good as normal CPC ads.
[edited by: Sally_Stitts at 4:58 pm (utc) on Mar. 20, 2007]
