Ajax Refresh and AdSense

Can I reload AdSense ads without refresing the page?

[Twister47]

I have a site that hosts a game where the players are hitting 'next' every minute or two. Most users stay on the site anywhere from 3-10 minutes on average. And I probably have about 4000 'nexts' a day.

But one visit, is essentially just 1 page view, since rather than reloading the page everytime they click 'next', I have it pull the new data with Ajax.

I'm just looking into AdSense now, and I'm curious, can I reload new ads everytime someone clicks 'next', or is that a gross violation of an AdSense policy?

I skimmed through their policies and still am not certain.

[Fuzzyfish1000]

It would count as artificial refreshes, and therefore a violation of the TOS. Never mind :-) Might be better off going back to good 'ol page refreshes.

[mzanzig]

There is a clause in the TOS, Section 5...

5. Prohibited Uses. You shall not, and shall not authorize or encourage any third party to: [...] (vi) directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Site(s), and then only to the extent expressly permitted by this Agreement [...]

I think an AJAX application (as described) could be seen as a (Web) application. Whether you directly or indirectly access, launch and/or activate Ads through or from, or otherwise incorporate the Ads with this AJAX application, well, that I can't say.

I suggest to ask Adsense support.

[maximillianos]

This is the biggest problem with sites that are over-built with "Web 2.0" technology... they are not crawler friendly.

I would redesign the site to scrap the Ajax. That is probably limiting your organic serps exposure.

I use AJAX, but only in cases where I need to add some specific functionality that can be done in the background while the user is browsing... for instance sending an email, or saving a page to a favorites folder... such actions don't require you to leave the page (nor would leaving the page add any value).

Just my 2 cents!