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Can you use AdSense on 404 pages?

Do you, how have you fared?

   
1:29 pm on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone use AdSense on their custom error docs?

I'm interested in finding out how Google reacts to a request for an ad for a page it knows to be a 404. Does AdSense visit 404s to check the content and deliver relevant ads?

1:37 pm on Mar 3, 2007 (gmt 0)

10+ Year Member



I'm interested in finding out how Google reacts to a request for an ad for a page it knows to be a 404

It's against Google TOS, if I remember correctly. A potential reaction may be a ban if they find out. And your reaction to this may be a "I've been banned thread".

1:45 pm on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ya, no error pages, I remember ASA saying it is ok to place ads on "thank you" contact us or similar service pages if they have enough content on them..
1:50 pm on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the quick replies. That's made my mind up and saved a bit of messing around.

I did read the T&Cs but could not see a specific reference to this, I suppose it's impractical for G to list all scenarios.

1:58 pm on Mar 3, 2007 (gmt 0)

10+ Year Member



From the Adsense TOS

Section 5 - "Prohibited Uses"

"You shall not, and shall not authorize or encourage any third party to: [...] (v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site) [...]"

2:10 pm on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Aaaaargh!

I hate it when people do what I've just done.

As mzanzig points out, it's there (I missed it - I'll blame the very late night and lack of caffeine).

Maybe we should think up a suitable self-administered punishment for posting something stupid.

2:22 pm on Mar 3, 2007 (gmt 0)

10+ Year Member



I hate it when people do what I've just done

Err, you have NOT done what I have done. You read the document and did NOT find the section. I read the document and DID find it.

<g,d+rvvf>

3:39 pm on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Concerning the "thank you" pages:
See AdSense Advisor's post here:
[webmasterworld.com...]

However, if your sales confirmation pages also contain other text about your business or product, AdSense can provide a relevant 'next step'
5:53 am on Mar 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Err, you have NOT done what I have done. You read the document and did NOT find the section. I read the document and DID find it

You may have misunderstood.

I read it as the OP saying that he hates it when people post a question in the forums without thoroughly reading the TOS first. 'As he has just done...'

1:56 pm on Mar 12, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I used to do a workaround: 404 redirect to home page! :-P

p/g

4:41 pm on Mar 12, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I used to do a workaround: 404 redirect to home page!

The way I understand it, that could possibly have repercussions for you in the organic SERPs.

I don't think there's any TOS issues with putting a search box on a 404 page.

3:25 am on Mar 13, 2007 (gmt 0)

WebmasterWorld Senior Member powdork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Your host may already be placing adsense on 404 pages. mine was til I added a custom 404.
1:20 pm on Mar 13, 2007 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Barry pointed out [seroundtable.com] that we have been here before [webmasterworld.com] in an older discussion.

...our policies were designed to prohibited the placement of ads on non-content pages, so you'll need to use your discretion to determine on which types of exit pages it would be appropriate to display Google ads. -ASA
2:00 pm on Mar 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My content management tool creates a 404 page using my standard navigation area where Adsense is included, I can NOT change that. Does that mean I do violate the TOS?

Any idea what to do?

3:17 pm on Mar 13, 2007 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



adfree - You need to create a custom 404 page and redirect to that custom page. I use Joomla and that's exactly what I do.
3:18 pm on Mar 13, 2007 (gmt 0)

5+ Year Member



Any idea what to do?

if($_SERVER[PHP_SELF])!= '404.shtml'){
show ads;
}

2:19 pm on Mar 14, 2007 (gmt 0)

10+ Year Member



My content management tool creates a 404 page using my standard navigation area where Adsense is included

Yikes. My programmer is fixing this now. These are errors that are more likely to occur innocently on large sites.

What about 404's that redirect the user back to the home page? Plenty of content there.

7:58 am on Mar 15, 2007 (gmt 0)

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Now you guys tell me :)

I've had Adsense on my custom 404 page for about 1 1/2 years. Just removed it!

 

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