Forum Moderators: martinibuster
We bought a site recently and then set up a new Adsense account to swap over the ads from the previous owner.
Instead of a return of $0.35 per click, we cannot reach over $0.10 (based on clicks to total earnings each day)? Also have seen a big fall since Jan - our first full month using Adsense (although that is also a big month for advertisers who may have been paying more). We are getting more than 1000 paid clicks per day - so not small volumes either.
The field is very very competitive with 50+ advertisers for 10 generic terms within the sector. Most of the ads seem to be pretty well targetted - some a little off, but not a disaster.
We are completely bamboozled...do we give up on G and go for another solution?
Anyone with similar experiences that can help out?
was generating $0.35 / click before
Yep - got shown log in details just prior to transfer of cash for deal - so I checked very carefully over a 6 month period to show very clear avg's between about $0.33 - $0.39
adSense sandbox
True - would sort out wheat from chaff etc. Also try and prevent MFA spammers?
Problem is, by making my return so low - when there was clearly a previous AdSense advertiser on board for past year, means I am looking eslewhere - especially as I am UK and on Adsense I potentially lose out due to fluctuations in Xchange rates.
Perhaps some of it is almost like a 3 month benching mark whereby they want to check out the advertiser for false clicks etc?
That's also a good point about smart pricing being account based, although it's hard to know how to accommodate that. Maybe watch earnings across your whole account (not just the channel for that one site) for a few weeks, and see what the net effect is.
We have seen a dramatic CPC decrease from over .40 cents a few years ago to less that a dime for most days this year.
We have seen the same sort of thing. Over the past few years, every time we get set to hit a new high because of higher traffic, the per-click price appears to drop on us.
Over the past few years, every time we get set to hit a new high because of higher traffic, the per-click price appears to drop on us.
Which is why I believe when you hit a spike in traffic or earnings, the spricing algo kicks in to act as sort of a safety measure. Then if you continue to log that same level of traffic or earnings for a given time-frame, you move up one "rung" and your "earnings cap" increases.
I know. I know. Unfounded theory... unsubstantiated guess... blah blah... Don't grill me... I've got some time to relax while the chicken's roasting in the oven so... just my .00003 cents EPC thought... ;)
Don't grill me! You kill me Andrew!
The moral of the story is:
To much growth too fast, brings the smartpricing algo out from it's lair to feast on your profits and reduce your cash.
Steady growth is the key, I found that out the hard way. You have to make everything look like a natural progression.
