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Why Write Good Articles?

     
8:04 pm on Feb 27, 2007 (gmt 0)

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why would anyone with adsense wanna write good articles? the #1 priortiy must be SEO and writing crappy articles with almost no info so they clickety click the ads.

right?

8:10 pm on Feb 27, 2007 (gmt 0)

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Not really. Clicks are fairly easy to come by if you have good traffic. Good traffic is very, very hard to come by, and that's where having high-quality content comes in.
8:51 pm on Feb 27, 2007 (gmt 0)

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the #1 priortiy must be SEO and writing crappy articles with almost no info so they clickety click the ads.

Lets say today you would get 100 users "clickety click the ads" on crappy article. But no one would link to that article. So visitors number and clicks would not increase.

If article is good then people will link to it, visitors count will increase, and you'll get more clicks. Today 100, tomorrow maybe 200 :-)

8:54 pm on Feb 27, 2007 (gmt 0)

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Isn't good content part of the solution to SEO?
9:00 pm on Feb 27, 2007 (gmt 0)

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Isn't good content part of the solution to SEO?

Content is king. It always has been and it always will be.

Crappy articals (along with crappy spelling) might make it to the top occasionally, but they are unlikely to stay there.

I've had reviews that have been just below a company website for a search on the company name, that have kept that position for the past 4 years. The reason is that it is quality content, and it stays there because it is constantly getting more links. Let's see a crappy article do that.

9:07 pm on Feb 27, 2007 (gmt 0)

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And visitor's don't always click ads to escape crappy content. They close windows and use back buttons and bookmarks to go back to the search engines that sent them to the site with the crappy content to begin with. They haven't found the information they need so their search continues.

Crappy content only gets visited once and then only long enough for the visitor to determine that it is in fact crappy content. You're only assuming they're going to click your ads to get away from you. There are lots of ways to get away from you and as surfers become more aware they'll use these ways more frequently. Good content gets explored and possibly later returned to. It gets linked to and it gets talked about and obviously this has the effect of creating more traffic, perpetuating the cycle.

Good things come from good. It's a known universal law.

9:32 pm on Feb 27, 2007 (gmt 0)

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why would anyone with adsense wanna write good articles?
Depends on if you want traffic or not.

Like everybody said - if you have crap for content, you won't get many visitors, and the visitors you do get - you can't guarantee that many will not immediately hit the back button and look elsewhere.

With poorly-written articles, the only way you'll get a lot of traffic is if you put money into AdWords, but if you start dropping a lot of money into AdWords, eventually the amount of money you are spending on AW will overshadow any money you are making from AS, and then you start losing money.

Losing money = bad.

12:25 am on Feb 28, 2007 (gmt 0)

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Laziness and capricious sloppy thinking/behaviour will not in general help you earn lots of money with AdSense. Faster routes to money would include crime and lotteries (depending on your view of state lotteries, that might be redundant).

You will get out in proportion to what you put in.

Rgds

Damon

12:50 am on Feb 28, 2007 (gmt 0)

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Looking from another point of view. I get 25%-50% return visitors on my main site. (In some weeks half my visitors are returning). So having good content effectively doubles my visitors. Not to mention the natural organic growth I'm getting from these people linking to me.

All these people people are very targeted for advertisers and they are probably more likly to buy. Great for anyone who is worried about smart-pricing.

Secondly, advertises will target such sites, as they want your audience. That means more bidding, and more cash for you.

Well, thats my theory and it seems to be working.

5:27 am on Feb 28, 2007 (gmt 0)

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Faster routes to money would include crime and lotteries

scratch lotteries. tried it. doesn't work. note to self... must try crime.

6:08 am on Feb 28, 2007 (gmt 0)

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Crappy articals (along with crappy spelling)

Indeed. :D

6:26 am on Feb 28, 2007 (gmt 0)

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why would anyone with adsense wanna write good articles?

Who writes articles?

You get a scraper script and rip off articles from other AdSense sites.

Whoops!

I bet I spoiled your question for tomorrow.

6:50 am on Feb 28, 2007 (gmt 0)

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I bet I spoiled your question for tomorrow.

lol. I'm beginning to figure what this guy is all about. Let's just say I won't shed a tear when he creates his "I'm banned yet I'm really white hat, why is Google so evil" thread.

11:31 am on Feb 28, 2007 (gmt 0)

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Crappy articals (along with crappy spelling)

Indeed. :D

Don't knock crappy spelling. An occasional bit of it can be good for your wealth ;)

But to answer the OP's question: who wants to read or link to rubbish? Back button clickers aren't likely to be ad clickers.

1:37 pm on Feb 28, 2007 (gmt 0)

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But to answer the OP's question: who wants to read or link to rubbish? Back button clickers aren't likely to be ad clickers.

Well, one can always take the scraper's approach of placing three large rectangles above the fold, with the content underneath, in the hope that the confused reader won't even see the "crappy artical" and will click on an ad by mistake.

1:51 pm on Feb 28, 2007 (gmt 0)

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Crappy articals (along with crappy spelling)

Indeed. :D

Don't be to forgetting the ungood grammartifications that polewt the hole Internet. 8P

11:19 pm on Feb 28, 2007 (gmt 0)

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Yes, this is a 50-50 question. In our niche I find a lot junk sites, link farms, scrapers, etc. that are built to be found and then "clicked" from, and then there are more "real" sites where someone is trying to provide actual original content. We have many original articles on a wide range of topics (in our niche) that Google is treating like poison. Very hard to work on something for weeks and then not even be able to find it for months or years when you know it is the most definitive, original information on the topic out there.

Anyway - who is making more money or who will be here tomorrow or the next day I think is still a question to be answered...

9:47 am on Mar 2, 2007 (gmt 0)

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A different point: Why would you want to work on a site with bad content?

I have tried a quality site on a topic I find reasonably interesting once - didn't really work well. Choosing a subject that you enjoy and working on a product that you like to see growing is something I find more rewarding and more sustainable.

10:19 am on Mar 2, 2007 (gmt 0)

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Many times it's not a deliberate intent to create content that's bad. It's simply like a small child learning to color. He thinks it's a masterpiece - done with as much love and passion as he could muster - even though we think it's not beautiful.

Building a website is the same. We learn as we go along. I believe we all do, and as we get better and learn to express ourselves better, so will our content get "better"...

3:14 pm on Mar 2, 2007 (gmt 0)

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A different point: Why would you want to work on a site with bad content?

Many--perhaps most--Web entrepreneurs have no writing or editorial skills, and they couldn't care less about content. They just want to make money, like the e-commerce guy in the Google Search News forum who recently complained about "intellectual nonsense" in Google's search results. That's why boilerplate script-generated or datafeed affiliate sites were the range a few years ago, and it's why made-for-AdSense sites and computer-generated, keyword-driven template sites ("Post your review!") are the rage now.

In a medium where the cost of entry is low and the key drivers of circulation (search engines) don't distinguish between information, e-commerce, and pure junk, it's easy for anyone with entrepreneurial instincts, minimal technical skills, and greed to make money--at least for a while.

4:43 pm on Mar 2, 2007 (gmt 0)

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Hi EFV,

I think that you're equating "entrepreneur" with "short-term money-grabbing cheapskate".

Not all of the former are in the latter category (though I agree it is sometimes hard to tell).

Rgds

Damon

4:48 pm on Mar 2, 2007 (gmt 0)

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I think that you're equating "entrepreneur" with "short-term money-grabbing cheapskate".

I didn't say that at all. But there's little doubt that the Web is a popular venue with short-term money-grabbing cheapskates. :-)

5:52 pm on Mar 2, 2007 (gmt 0)

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EFV is a former magazine editor (ask him where), so when he says "no writing or editorial skills", I interpret that to mean no special expertise. In fact, most of the verbage I see on the web, excluding forums of course, is satisfactory if not breathtaking.
6:20 pm on Mar 2, 2007 (gmt 0)

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Oh, I don't think he meant magazine level editorial skills. By "many" or "most" he was referring to the crowd that goes to the web looking for their bucket of money. There is certainly reason to believe that there are more of them, than there are people trying to produce good content.

In spite of that, you will still tend to find good writing for the very reasons mentioned in this thread. Good writing gets links, and ranks higher in the search engines. Good writing may be in the minority, but you are more likely to actually *find* it.

6:24 pm on Mar 2, 2007 (gmt 0)

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In fact, most of the verbage I see on the web, excluding forums of course, is satisfactory if not breathtaking.

I Hope you'll pardon me, but the perfectionist in me comes out. That should be "verbiage".

Aside from that, I'm not as confident as you in the quality of writing on the web. Some of it is well crafted, but I think a majority of run of the mill internet prose would bring a grade of C, at best, in a high school 10th grade english class.

6:48 pm on Mar 2, 2007 (gmt 0)

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[quote]I Hope you'll pardon me, but the perfectionist in me comes out. That should be "verbiage".[\quote]

Don't you mean "I hope" not "I Hope". No soup for YOU!

The perfectionist in me feels like coming out to play also.

:) Just kidding of course.

-- BTW wouldn't that be English not english? -- I speak American anyway so I don't necessarily have to or need to use proper English anyway. Please correct me if I am wrong though.

Poking more fun.

[edited by: arubicus at 7:27 pm (utc) on Mar. 2, 2007]

7:13 pm on Mar 2, 2007 (gmt 0)

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No, I meant "verbage", which is a real word (kinda).

[added]
...and yes, I meant "kinda", which in everyday speech is acceptable (sorta).
[/added]

7:26 pm on Mar 2, 2007 (gmt 0)

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...and yes, I meant "kinda", which in everyday speech is acceptable (sorta).

Most books are written by seasoned authors or along with seasoned authors. The internet is much different. ANYONE can hop on and create a site and start writing away. Just because someone is not a seasoned author does not mean he/she does not have a good piece of informtion, opinion, or idea to convey. Those who are not seasoned authors write how they speak mainly because they are limited to just that. This is why much of the content on the internet (mom and pop) is written in a similar manner.

Sure an author can spout credentials, show off knowledge, and write with a colorful language such as Shakespeare. There is nothing wrong with that. Just keep in mind if they cannot gain rapport with their reader, their writing can be rather pointless as well as worthless. It all depends on subject matter, audience, and how you want to convey the information. Sometimes is best to use language that mirrors their audience. This goes for grammar and all - bad or good. (Mirroring is the BEST known way to gain rapport with your reader.) Sometimes it is to just convey the information without author bias. An encyclopedia comes to mind.

-- Personally I find Shakespeare a bit tedious to read. Must be the verbiage!

8:20 pm on Mar 2, 2007 (gmt 0)

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in MHO When you don't need something (buy or consult) is very likely you won't click the ads. Some people just click for curiosity. Very often content is so good that you stop searching.

I find myself buying but almost never clicking...

8:47 pm on Mar 2, 2007 (gmt 0)

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That is why you need to pre-sell the reader. No matter what you are discussing there should be a product or service that goes along with what you are discussing. If not your ads will stink anyway. A good idea is to slip mentions of such products in your text. You don't need a complete review but a simple mention to get their brain churning sometimes has a BIG effect. You cannot tell them to click on an ad or specifically mention the ads.

Examples:

"As I was making this widget I did find that x, y,and z product helped tremendously. They..."

"As you compare the calculated results between a x% and y% interest rates you will plainly see how big of an effect a slight variation will have on your payment...blah, blah, blah... Yes, you can save a great deal of money which is why it's VERY important to shop around for the best rate possible. The internet makes that simple and easy to do just that."

I don't believe in content being too good or complete (I used to believe that) unless advertisers who are publishers are looking for traffic to the same or very similar content. If there is a product or service to go along with what you are writing about and YOU are not actually selling the product or service...well your visitors got to buy somewhere. If you feel a specific article is too complete spitting it up may be the way to go and that can work wonders.

[edited by: arubicus at 9:10 pm (utc) on Mar. 2, 2007]

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