Odd day-to-day variations?

If traffic and clicks go up, shouldn't revenue?

[wakeuptimetodie]

I've read about lots of head-scratching over strange year-over-year Adsense performance -- a site will double its traffic but revenue won't go up, that sort of thing.

But what about in the very short term, say day-over-day? If I have a site that hasn't changed a SINGLE THING from one day to the next and I have MORE traffic and MORE clicks, shouldn't I expect to see MORE money at the end of the day? Wouldn't you think a 30 percent DROP the very next day would be unusual?

Or is this just par for the course for Adsense craziness?

Thanks, Asa

[BigDave]

It's perfectly normal. It all depends on what the particular ads getting clicked are paying at the time they are clicked.

[wyweb]

...and advertiser money coming and going. That can cause some pretty wild swings as well.