Forum Moderators: martinibuster
why is this? without publishers they would be nothing!
Also, G needs to be reminded constantly that their search results are the product of PUBLISHERS. without publishers there would be no search results, ergo no advertisers. Therefore, we should DEMAND better treatment.
And why can't publishers control the minimum bid on their own sites? I'd rather show a default ad of my own making than one that's going to net me less than .05 per click.
My solution to this is to sell more of my own space at prices with which I can live (and survive... and prosper).
Advertisers are paying customers.
And Publishers are customers they have to pay.
Everybody likes people that give them money more, than the people they have to give money to.
eddy
Also, G needs to be reminded constantly that their search results are the product of PUBLISHERS. without publishers there would be no search results, ergo no advertisers. Therefore, we should DEMAND better treatment.
I don't think there's any shortage of publishers who make demands. There is a shortage of publishers who back up their demands with actions.
And why can't publishers control the minimum bid on their own sites? I'd rather show a default ad of my own making than one that's going to net me less than .05 per click.
Sure, but Google would rather show the ad because it needs inventory for all ads, not just for ads that pay well.
My solution to this is to sell more of my own space at prices with which I can live (and survive... and prosper).
If that works for you, great. It isn't an approach that will work for everyone, though, to judge from the number of publishers who think they're being abused but aren't willing to end an unhealthy relationship.
From my experience, I think Google is highly focused on publishers. To say they are 'worth less to Google' because of the number of tools available is simply meaningless.
If they give you alot of statistics about there advertisers, there would be alot of other companies looking very closely at these, in an attempt to steal business. (Probably the reason adsense is not linked to analytics.).
Using channels you can (with some effort, and some clever php) compile alot of info about clicks. You just can't see anything about the actual advertisers. I would think this is deliberate. If you could collect these stats, you could work out there spending habbits, and poach them and bypass google.
Plus, if they don't want to tell you, good on them. I would still use google as my primary advertising service even if they didn't give me CTR stats. Simply because I make good money, with little to no effort. If you personally don't like them, I chalange you to find a better service, and if you do use it.
Google seems to have a good inventory of advertisements
( too many advertisers? )
This is the reason for adsense creation.
Also seems to be the reason for google to buy off sites like youtube etc so they would get more place to out their ads etc.
AND COMPETITION IS COMING FROM YPN & MAYBE MSN TOO, BESIDES OTHERS.
SO, GOOGLE DOES NOT WANT TO LOSE GOOD PUBLISHERS.
The question should rather be - "Why Are Publishers Worth Less To Google Than Google's Own Sites (The Search Network)?", refering to the competition between publishers and the search network. Clearly, Google puts focus on their own sites first, because these contribute 90% to the bottom line, while the content network only adds roughly 10% (calculated from "40% of the revenues x 25% profit margin"). No wonder they are not providing any better tools.
Also, they probably want to (have to) get rid of the uncertainty of the content network. Sites that are top-earners today may be gone tomorrow. Such sites may also demand a bigger share in the future (threatening to leave the content network), making the content network less profitable in the long term. This is all quite unpredictable by Google. Their own sites, on the other hand, are very predictable and under the control of Google. Like every business, they do not like unpredictability, so they act upon it and focus on revenue streams they can control (better).
With 50% less traffic.
If advertisers all quit?..
I seem to remember google was already a decent sized co. whan they started adsense around 2003.
Advertisers PAY Google directly but they don't or wouldn't pay for nothing. They are in fact paying for OUR ad real estate and visitor eyballs in which we give Google access to. So advertisers are paying Google for access to us -- Pretty much paying us -- And we both (publishers and advertisers) pay Google a percentage for making it possible and taking care of the inventory, distribution of, support, etc.
In other words advertisers are the source of revenue we are the source of opportunity and Google brings us together. It is a circular pattern in that the opportunity we provide becomes a source of revenue for the advertisers in which then becomes a source of revenue for Google bringing us together which comes back to us as a source of revenue to maintain and create opportunity -- cycles again and again. It is a co-dependent process that must remain harmonious. Google knows we are just as valuable to them as advertisers. It is as simple as looking at their filings if you want to put a dollar value on it.
As far as advertisers and their tools. For one Adwords has been a part of Google far longer. At first they didn't have the tools like they have now. It progressively grew over time and grew more because Adsense created a new advertising atmosphere. This in no way says that they are more valuable to Google than we are. They just may need a bit more tools to work with in this system. I am cool with Google giving them all the abilities to remain profitable. If advertisers are profitable so are we.
Keep in mind also that our job is much more simple. Put in the code Google takes care of the rest. Keep your site generating interest through compelling and valuable content with top notch qualified traffic -- basic marketing really. Create value (perceived by visitors not you) to gain value in return. Concentrate on your visitors first.
There are many more tools NOW than when Adsense first started. I know as I have been with them from the beginning. In my opinion they treat us VERY well in tools, customization, support, and revenue cut. Yes they could expand their tools and as history proved to me...there is more to come.
