Forum Moderators: martinibuster
We're new to this whole AdSense thing, but we're learning fast.
In order to generate better revenue, we're experimenting with new positioning, colors, and ad units thanks to your comments on an earlier post. But now we're struggling with keywords. Here's our situation:
We run a site devoted to very specific fashion dolls from the 60s, a very narrow niche. And the people who come to our site LOVE to read about these specific dolls. But when it comes to ANY OTHER kind of doll, they'd much rather read about Anna Nicole Smith or designer outfits or Japanese anime. Google, of course, sees that our site is about "dolls" and serves up ads for geeky dolls our community doesn't care about instead of cool things they'd love to check out. We'd rather Google dispensed with ads for these lame dolls in favor of ads for pop culture sites or discount travel or "riot grrrls" or many other things I could easily list.
So...how do we go about getting Google to target ads to our site more intelligently? Can we use meta-tags and keywords hidden in the HTML or do we have to figure out a way to shoehorn some of these keywords (however arbitrarily) into our content? And how do we get these "off-topic" ads to appear on pages with content that refreshes less often (like our picture gallery)? What's the secret?
Many thanks,
Asa
My advice is to let Google do what they do. You can block specific advertisers you don't want on your site, but frankly I question your belief that random ads would do better than somewhat relevant ads.
Cheers,
Asa
IMO , here is your problem. There might be very limited advertisers for your niche.
In the meantime, I expect "dolls from the 60's" have given you ads about :
Googoo dolls, old age insurance, social security, incontinence and dentures....
;)
You've already got a targeted audience, the path to success isn't to make the ads and content less targeted; it's to expand the site in specific directions that naturally build on this targeting. Maybe your audience (or a subset of it) would be interested in info about eBay, info about similar types of collectibles, a buy-and-sell forum, or related movies/books/TV shows/comics/celebrities/etc.
Use your imagination. To use a ridiculous example, there's a popular site for cat lovers that has them put random Stuff On Cats and send in pictures of it. Not just clothes but pizza, post-it notes, Lego, etc. They even publish a picture-a-day calendar.
Wakeup, you probably have many more "casual viewers" than you realize so the ads that you see as off-topic might not be considered the same way by your overall audience. Even my most niche websites get tons more general visitors than regular members.
