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It was started as a result of a person in an engineering forum making an unprompted statement that he would never buy from a site that used Adsense. AFAIC remember there were mixed views on this.
I am interested in this subject too. In fact just one hour ago I was searching for online shopping software. I clicked on a website and saw it had Adsense prominently displayed on its home page and I immediately left the site. After I had done so I realised what I had just done. Without realising it I am the same as the guy I mentioned above.
In situations like this on the net I believe that if I don't like something then there is a good chance that many others will be the same.
AFAIAC there can be little doubt that that prominent Adsense ads on a home page seriously affect credibility.
Do you think having Adsense on the homepage makes you look MFA/Spammy?
Personally, I think it depends how you approach it, and also on the type of site. I find adsense on an informational site can be very useful. Where I don't like seeing it is on corporate sites.
If adsense forms a small, unobtrusive part of a content rich homepage which invites visitors to explore the site further, then no, I don't think it's spammy.
OTOH, if the homepage has a huge adsense block right at the top and little or no meaningful content, then yes, it's spammy.
joined:Oct 27, 2001
To me, no matter how good the information might be, there's nothing that screams "MFA" louder than a huge adsense rectangle and nothing else above the fold.
I think it depends on the type of site and how the ads are used.
This is very true.
Two 300x250 banners aligned before any content is a turn-off for many site users.
If your Adsense ads are neatly placed on your homepage, it probably doesn't negatively influence a user's perception (IMO).
If your homepage is tightly focused, then Adsense can work. If you do not blend the ads, you can take away the MFA/tacky look.
Have you seen anyother large sites using on home page?
Let's talk here and share the following:
What do you see the large and authoritative sites doing? How they implement it?
joined:Oct 27, 2001
But I have seen large sites such as CNN using a lot of advertising on home pages.
This is a different situation. CNN and other media organisations use advertising to generate their income. People know this and expect to see them carrying adverts.
When a site like the one in my example above (selling online shopping software) carries adverts for rivals you have to wonder what they are basing their business model on.