Forum Moderators: martinibuster
The worry I have though is that doing this will increase overall page views, while decreasing CTR - since visitors who are not likely to click on ads in the first place are now going to be looking at more pages.
So, this leads me to a question: if your CTR goes down, do your earnings also necessarily go down?
(I mean, I would still (theoretically) likely be getting the same amount of clicks as I did before, the only difference is that they will be measured against a larger backdrop of page/ad impressions.)
Or, stating the question another way, does a lower CTR dilute earnings simply by decreasing eCPM?
migrating my site from a static one to a dynamic one
Careful here, dramatic changes all at once might get you knocked out of the serps, at least for a while.
In answer to your question, I always feel the bottom line is the bottom line. CTR does not matter so much due to targeting of CPM ads. When I make changes, I look at the bottom line, THEN I look at CTR. If the bottom line is improving great. Then maybe tweak things here and there to improve the CTR.
Dividing large (abnormally large) pages into smaller ones should actually improve both CTR and the bottom line. I would be cautious as to just "how small" you make the pages. Too small with too many ads will look spammy, too large and not enough ads hurt the bottom line. Only you can make that determination and balance.
Careful here, dramatic changes all at once might get you knocked out of the serps, at least for a while.
Thats always a scary prospect, but I figure all one really has to do is cover themselves with htaccess redirects - and all should be smooth with serps. Unless this was handled wrong and it led to dupe content penalties or some other hideous thing.
CTR does not matter so much due to targeting of CPM ads.
I opted out of CPM ads after some time as they just weren't working out for me. I really do think that the bottom line is to some degree influenced by CTR, since the way understand it: earnings = ctr * EPC * Impr / 100 The odd thing is that I have read on quite a few threads here that a substantial number of people believe that CTR has nothing to do with earnings.
Dividing large (abnormally large) pages into smaller ones should actually improve both CTR and the bottom line. I would be cautious as to just "how small" you make the pages.
I agree, there is too much gratuitous pagination on some sites. But do you think that dividing abnormally large pages into smaller ones could likely entice even the type of user who is ad-adverse too? (Maybe, it might if smaller pages change the degree that the user focuses on a smaller page for longer periods of time, since they will be scrolling less)
