Forum Moderators: martinibuster
This has become venting rather than a Question...
The Question was..Is doing custom channels worth it?
Is doing custom channels worth it?
As far as "time and effort," it takes 10 seconds to set up a new channel. I don't even break a sweat.
My clickthroughs will peak and the average per click hits bottom, then I get a day like yesterday when the eCPM bottoms out. I have seen a pattern that is encouraging, though. It is that my lowest daily eCPM continues to rise month over month.
For instance, in October, my lowest eCPM for one day was 1.74, November 1.79, December 1.87, January 1.92, and now February, 1.95. It's incremental improvement from the bottom up and I see fewer and fewer days with low eCPM.
I think the algo readjusts every month, dropping to the low, makes an assessment and goes on. I haven't done any kind of analysis on the top end yet because I'm more concerned with establishing a bottom, which I have done and over the past year, it's that my lowest daily revenue is up about 100%. It's resulted in an increase in monthly revenue of 20-30% against previous year's results. On Wall Street that would be considered excellent, but on the web it's probably only average.
Custom Channels = tracking only, by section or page(s).
Custom Channels with Ad Placements = tracking by section or page(s), plus the opportunity to attract channel-targeted CPM ads.
im not sure what i am allowed to say in regard to adsense..
hopefull i can say that so far today..<removed>...the dollars i assume i can't say.
the channels i was using is..URL Channels
[edited by: jatar_k at 11:51 am (utc) on Feb. 16, 2007]