Ad Placement

2 120x600

[Jack_Bauer]

Hi

Is it ok to place two 120x600 tower ads on the same side of a page, one after another?

Thanks

[FourDegreez]

I don't see any reason why not.

[MThiessen]

Yeah you can have 3 ad units on the page.

[Jack_Bauer]

Yeah you can have 3 ad units on the page.

Well, I have a total of 4 ads actaully:
- 1 on top (leader).
- 2 on the side (towers), one on top of the other,
- 1 at the botton.

I guess it's still ok, right?

what's the maximum Google allows you to have on a single page?

Thanks

[joelgreen]

Yeah you can have 3 ad units on the page.

Yeah, and all can be 120 x 600. A site with three 120x600 ads lined up at the top could be top CTR site I think :-)

[MThiessen]

Well, I have a total of 4 ads actaully:
- 1 on top (leader).
- 2 on the side (towers), one on top of the other,
- 1 at the botton.
I guess it's still ok, right?

No it's not OK. Google will slap you on the hand for this, or possibly ban you.

The reason for limits is to prevent people from filling the page with ads.

[zoltan]

Where do you put your content?

[Wonderstuff]

Be careful - check the TOS. 3 is the maximum.

[joelgreen]

Well, I have a total of 4 ads actaully:
- 1 on top (leader).
- 2 on the side (towers), one on top of the other,
- 1 at the botton.
I guess it's still ok, right?

I guess it is ok if one of them is "link unit".

[google.com...]

Last time I mistakenly placed 2 link units on one page (which was not allowed) Google showed only one. So I think Google will not show some ad units if you have too much (not sure though).

[paul2yall]

Google will only display 3 ad blocks on any one page. If you add code for 4 or more blocks, only the first 3 will be displayed. The rules for adlinks and referrals are different.

Jack_Bauer, you should spend the 10 minutes it takes to read through the Adsense program policies before making any more changes to your site.

[KenB]

I've had two 160x600 AdSense ads stacked on top of each other since Google started allowing multiple AdSense ads. Google AdSense folks have even reviewed my site with this configuration. While they asked me to make other changes, they never made any comments about stacking the ads in this fashion.

There is nothing in the TOS against this practice, just remember that the second AdSense ad in the stack will not perform very well as the first ad will garner most of the attention.

BTW, I personally prefer the 160x600 over the 120x600 because the 160x600 configuration can display more text ads.

[Jack_Bauer]

KenB: Thanks for recommending the 160x600, they actually come out better as an image, do you think the text ads can generate more revenue than image ads?

With regards to ads placement, I emailed Google, and this is what they said:

Hi _______,

On any given page, you're welcome to place up to:

- three standard ad units
- one link unit
- two search boxes
- two referral ad units for each referral product

Sincerely,

[Agent]
The Google AdSense Team

Since this response, I have now changed my ad units from 4 to 3, to comply with the adsense policy.

Thanks everyone.

JB

[MThiessen]

BTW Jack I really like your work on "24" :)

[Jack_Bauer]

BTW Jack I really like your work on "24" :)

Yeah... I'm a very busy man. :)

I forgot to ask earlier, which side do tower ads (160x600 or 120x600) work best? left or right?

[MThiessen]

Left.. On the right, people on low resolution (depending on site design of course) cannot even see the ads if the left/right scroll bar appears at the bottom.

If its relative sized page, meaning no left/right scroll bar appears, then the problem is that it is too close to the right hand scroll bar, causing many accidental clicks. Accidental clicks never convert..

Also, left is where A lot of folks put menu navigation, so the surfer eye is trained to look there.

[moTi]

Left..

so why do most websites i see put their skyscrapers on the right then? and why does google show their search ads on the right? are they all mistaken?

[Jack_Bauer]

so why do most websites i see put their skyscrapers on the right then?

Yeah... why do all major media networks (cnn, nbc, foxnews etc), and popular sites have it on the right? hmmm? :)

[MThiessen]

Beats me, but my reasons are logical. There was a thread somewhere here a while back where a guy was banned for too many invalid clicks and it was determined that the ads on the right side was the culprit.

Google does it cause there page size is relative, no side to side scroll, AND they have never had a "left" side menu, like so many sites have.

Most people read left to right, google's right hand placement might be to emphasize the "content" (thats left of ads) as opposed to the "ads" (on the right), an effort to serve the public more then themselves.

I have experimented with this, and on some sites where appropriate, ads are on the right, but not very many locations. I put the ads on the right "when" the page is relative size AND I have a left menu bar already there.

That being said, if the page is within a table, cell padding can be used to keep it from "hugging" the right hand scroll bar.