Welcome to WebmasterWorld Guest from 18.104.22.168
It depends totally on your niche.
EFV has a very competitive tight niche so it is an asset. If you have a broad appeal and maybe lowballers, not good.
You have to email support to opt out. You might get a automaticical type response the first time trying to persuade you not to. Email that letter back and tell them you really thought this over and you definitely want to do it.
For me, the possibility of making more on the cpm ads didn't outweigh how ugly the cpm ads were and how they goofed up the appearance of my pages.
And I'm glad I did. Especially with site targeting, my ECPM for site targeted ads are so much higher than the normal ads.
[edited by: FortySomething at 10:12 pm (utc) on Feb. 6, 2007]
making more on the cpm ads didn't outweigh how ugly the cpm ads were and how they goofed up the appearance of my pages.
I have to admit this is the only thing that ever makes me consider opting out. Would be great if there was a choice in the AS centre and you could opt in and out yourself.
When I see the inflated ads on my pages it often annoys me so I fully understand why some people want out.
Even though while they are running CTR dropped and CPM went up, the bottom line dropped about 25%
It came back up immediately, this was too big of a shift to be coincidence.
One thing though that I have found. If you are getting targeted with CPM ads, I found having the maximum amount of ad units (don't make your page look bad, if you can't do this without making it look crappy then don't) makes you still be able to show both CPM ads and CPC ads. The images will rarely be in all ad units.
This is controversial here, but imo it's the best approach when being heavily targeted.
First let me say that the majority of people in my blocked list are sites that target my site. Sounds strange I know. The reasons are:
1) Gooogle seems to enjoy distorting the ads to silly sizes. The fonts, and whole look is much worse than a regular ad. This makes my pages look bad.
2) The ads seems to appear on almost every page even though G says each page is targetted individually for best payment etc.
Now here are the reasons I am thinking of opting out:
1) I like to control how my site looks. I do not mind video, images but I hate the super sized text.
2) I like variety of ads on a page. If users see the same boring super sized ad on each page they are less likely to click and in addition may think less of my site.
When would I happily allow this?
1) The only time I would really not mind too much is if it is a CPM ad AND I can set a minimum CPM amount.
For me site targetted ads are fine, and we do make good money from them but I want more control of my own pages.
I seriously believe that publishers should be able to set a minimum CPM rate for site targetted ads.
It must be a serious issue as I may well lose a fair bit of daily money in stopping CPM ads, but it is not enough money for me to allow them.
Added in: BTW I should add one reason I am so annoyed today is I know a few of these companies (working relationship). They are very large companies and I do not want them to think I am blocking them. But I am. Until G can address the two or one of the two issues above it will have to stay that way.
[edited by: Visit_Thailand at 1:43 am (utc) on Feb. 8, 2007]