Removing Adsense from low CTR

would it positively affects the overall earnings?

[wise_mike]

Dear Sirs,

I wanna know something.. does the CTR affects my earning?
I know it is a measure for the Click Through Rate.. my question is, does this percentage affects my overall earnings?

I am asking this to know should I remove Adsense from pages with low CTR and low Impressions? (I have tried optimising them, but I think this is their max..).. So, if I removed the Adsense codes from such pages, would that positively affects my earnings? or is it the same?

Thanks for your time..

[MThiessen]

I wanna know something.. does the CTR affects my earning?
I know it is a measure for the Click Through Rate.. my question is, does this percentage affects my overall earnings?

I am asking this to know should I remove Adsense from pages with low CTR and low Impressions? (I have tried optimising them, but I think this is their max..).. So, if I removed the Adsense codes from such pages, would that positively affects my earnings? or is it the same?

CTR (click through ratio) of course effects your earnings. The higher the better.

Removing ads from low CTR pages results in ZERO CTR for pages that were earning at least "some" earnings.

Instead of wacking ads on low ctr pages, try different sizes, postions and amount of ad units you use.

A "low" CTR is better then a "no" CTR any day of the week. :)

[wise_mike]

What about the low page impressions? should it be removed, or few better than nothing too?

My point is that I've read a couple of articles about 'smart pricing', and I can't totally get it!

[danimal]

your first mistake was paying attention to anything that's labeled as "smart pricing".

the second mistake was ignoring epc, in favor of ctr only... you need both metrics to make an informed decision about what to do.

[Juan_G]

There have been many threads on this topic, for instance When do you feel an Ad is not performing? [webmasterworld.com], which includes some links to other discussions.

Users are first. Therefore, I prefer ads that are interesting and useful for my users. That is, on-topic contextual ads that are visited (that is, not low CTR) and generate conversions from truly interested users (that is, not low EPC). Since low CTR and low EPC mean very low eCPM (eCPM = CTR x EPC x 10), I remove ads mainly from very low eCPM pages.

Of course, this produces an initial very slight decrease in earnings, but frequently -not always- an increase after one or two weeks, maybe from smart pricing and reduced ad blindness. We should think long term. And in any case, this cleaning means less junk-filled pages, and happier users.

[edited by: Juan_G at 11:11 am (utc) on Feb. 2, 2007]