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Forum Moderators: martinibuster
Well my website has made some great leaps and bounds over the past few months. I'm now averaging $40/day and have a CTR between 4% to 5%. This has come about because I have been really optimizing my site for the past couple years and now it is starting to pay off. Needless to say I'm very happy :)
I was curious if it possible for my site to do too good. Right now my CPC is good but I find most clicks are going to the same advertisers. There are not that many advertisers in my market so I don't want force the current ones out or get them to block my site because most clicks are coming from there. This could be a silly outlook on clicks because I'm sure my site isn't the main source out there that they are getting their clicks from.
I was just curious if a site could do too good and either cause smart pricing to come into effect because you are getting 4000 clicks a month or by forcing advertisers to lower their daily limit or block your site completely.
Does that make sense? I hope so! :)
If you have good content and getting your traffic from natural serps, return visitors, etc. I would not worry much about it.
joined:May 5, 2005
in theory, if a site is designed for ctr as the only goal, it could generate clicks that do not convert for the advertiser... a classic example of that is putting all the site navigation below the fold, so lazy surfers will only have ads to click on.
it could take months for the epc on that page design to get dinged... which is why you should use channels to track everything.
I do have a click logger tracking most of my clicks. I do get some people who click 4 or 5 ads which I can tell from the same IP and same page. How many clicks from the same IP do you consider fraudulent?
As for my site, one of the best ad channels I have is a text link unit at the top left above my side navigation. The second best is my right side bar. Either than that, the rest of my channels are found in product descriptions and at the top and bottom of articles and press releases.
I don't think I consider my site to be over optimized as I have not received any complaints yet from my visitors saying the site is overloaded with ads.
I haven't been purchasing traffic. 75% of my traffic comes from Google and 10% from other search engines.
Thanks again for your replies :)
If you're cliking on your own ads, I believe it takes only 1 click from an IP for Google to figure it out.
I wish I had known there was software at the time, so I wouldn't have been kicked out of Adsense.
It's a shame Google doesn't just have an algo that finds this kind of activity and just doesn't count it. I personally don't think it should be up to us to have to monitor our clicks because we already have to work on our site. It is just my opinion ;)
I agree. You would think that at the end of the day (or throughout the day), they could go through the clicks, find the invalid ones, and charge them back to the advertisers. This way the people who try to click their own ads, get nothing from it. The people who are honestly trying to use Google, don't get banned because of someone else.
Certainly, G can find obvious patterns, but all invalid, or even fraudulent patterns? They cannot determine the intent of all clicks (no one can). Furthermore, why should they expend energy on sites that just cause them problems? Better to ban the troublesome sites and focus on the good ones.
Google allows the high percentage of clicks because it knows the advertisers are MFAs. I don't care if many or all MFA advertisers get nothing for the clicks or low conversion rate. They're abusing the system so they deserve to lose money and their accounts. I'll take their money for a while and then ban them.