What types of revenue changes have you noticed depending on your SERPs?

[potentialgeek]

Jump five places in SERPs.

I have one site that generates X dollars when I'm #1 in SERPs (Google). When I drop to #5, I earn 50% less. Drop further to #15, and it's about 60% less.

Now for another site I made X dollars at position #9. I just jumped up to #3, and yesterday my revenue jumped 50%.

I'm using tips from this forum to climb the SERP ladder. Lots of work, lots of unique pages, all with unique titles and tags, with carefully designed, logical site architecture (navigation) and intra-linking. Also raising site quality to encourage linking.

What types of revenue changes have you noticed depending on your SERPs?

p/g

P.S. Two of my sites can totally fall out of SERPs in G for days or weeks then return to number 1 and 2, respectively! Weird stuff! Going to have to figure out the anomaly, because it's costing me good money.

[europeforvisitors]

How does a site (as opposed to a page) jump to #1, fall to #5, et. in the SERPs? Are you running a bunch of one-page sites?

[fi5hbone]

I think he is just being casual about his descriptions. I reckon that he means to say that his site with one page ranking for a certain keyword goes up and down the SERPS.

[Scurramunga]

In my experience I have found that high traffic days can be less productive in terms of earnings. Well targeted traffic in my opinion, is far more important than volume.

[Ossifer]

I find the SERPs position correlates with earnings. In addition, traffic is directly proportional to earnings for me (excluding standard deviations)

[andrewshim]

In my experience I have found that high traffic days can be less productive in terms of earnings. Well targeted traffic in my opinion, is far more important than volume.

ditto. For me, being at #12 was better than being at #2. Seems people who actually make the effort to look at page #2 are more "serious" searchers than those who "get lucky" and find my site at #2. Well targetted traffic beats volume anyday, anytime...

[NavyCS]

Mmmm, not sure but I like the logic. When a page I have went from #6 to #1 in Google (used mylongtail to track keywords and ultimate page refered too) my revenue and traffic jumped 1000% on that page. My page CTR remained ~10% average when the SERP placement improved.

[Scurramunga]

Andrew,
In my case I would say it's more to do with key phrase focus.

For example on certain high traffic days I see search strings such as "blue widgets" directly related to my product (presumably queried by visitors ready to spend) Other days I experience high volume traffic and notice a variety of searches such as "how to make your own blue widgets" The latter indicates to me that that the visitor is not interested in buying.