Forum Moderators: martinibuster
I dont mind Google making 50% off of my hard word, but I feel that we are getting a bad deal.
What do you think about this?
I haven't tried yahoo or adbright......do they have more of a balance on commissions?
Anyway, Id love to hear your input.
thanks,
Jacob
If people who click on ads on your site don't convert well, the advertiser gets discounted clicks from your site, because those clicks are worth less.
The very same ad, from the very same campaign, might cost the advertiser a multiple of that amount if it appears on a site that converts well. And pay the publisher of that site more as a result.
It makes sense for you as an advertiser, even it it is not much fun for you as a publisher.
What do you think about this?
[edited by: LifeinAsia at 11:29 pm (utc) on Jan. 25, 2007]
Im just wondering what is going on....and does anyone know how much our cut is?
I thing google is awesome and there technology is second to none!
I stand in awe at what they are doing.
Its amazing! to say the least.
be very careful with a post like that. the moderators of this forum routinely send google IP addresses of posters who violate the TOS or dare to criticize them.
Yes, WW is run by SEOs that will do everything they can to help Google nail people. It's been proven by the little voices in my head telling me these things.
Dude, you obviously haven't read much of what Brett (the site owner) has written.
I dont mind Google making 50% off of my hard word, but I feel that we are getting a bad deal.
How good a deal are your advertisers getting? Advertisers, it is often forgotten, are the ones who actually supply the cash that funds the AdSense system, not Google.
If you're delivering a fantastic ROI for advertisers, then you could just drop AdSense and go sell directly to them. But your Google numbers tend to imply you may not be giving advertisers much of a deal. In which case, Google may be more than happy to see you switch to Yahoo! or MSN -- and help make those competitors look worse to advertisers.
Note that just because you paid a nickel per click to get an ad on your website, that doesn't prove that's what other advertisers are paying.
Im just wondering what is going on....and does anyone know how much our cut is?
What is going on is that your site isn't considered to be a very good site by Google's algo. Google is probably charging you more for AdWords because of the quality score for your landing page, and they are dropping your payout because you don't convert. This is how they are trying to combat MFAs and click arbitrage.
I'm not saying that your site isn't a quality site, just that the algo doesn't think that it is.
As for the payout, most educated guesses put it at between 50% and 80%, with the median being somewhere around 70% for the publisher. There is no way that it is 20%.
the 50% that joel is seeing backs that up.
i haven't seen any data that suggests that google takes a bigger cut for sites that don't convert, it looks to me like they just gut the payout and lower the cost of the ad... after all, why should an advertiser pay more to google to place an ad on a site that won't convert?
If you want us to notice some more specific data, you will have to say more than "search"
the reason that I tend to believe the 60-80% numbers is that it is the range that makes the most sense *for google*. 20-40% does not make as much sense.
p/g
They choose their cut without any agreement or notice and smartprice you at will without any agreement or notice...somewhat bizarre, it seems to me.
What's bizarre is that people continually beef about a contract they accepted when they signed up with AdSense--and which they can bail out on at any time without penalty.