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AdSense Testing "Playlists" of Ads Publishers Can Choose

Video Content from Sony, Warner Bros. and Quality Ads

     
7:05 pm on Jan 22, 2007 (gmt 0)

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from adsense blog [adsense.blogspot.com].

has anyone been invited? what is it? Where can we see examples?

Over the next few weeks we'll be testing AdSense video distribution and sponsorship with a small group of publishers... This time, we'll be... grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.

[edited by: martinibuster at 7:54 pm (utc) on Jan. 22, 2007]
[edit reason] Fixed URL and quote. [/edit]

11:16 pm on Jan 22, 2007 (gmt 0)

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My questions are, how much does this pay? Is it CPM or by the click?

Isn't this the first time publishers can choose and control what advertisers will show on their websites?

Would anyone like to see this expanded?

Anybody see drawbacks?

[edited by: martinibuster at 11:29 pm (utc) on Jan. 22, 2007]

11:20 pm on Jan 22, 2007 (gmt 0)

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This was predictable. Who here is ready for this? The WSJ.com and others are running video ads on their home page. Soon, you can, too.

This is where the big money is--cars, computers, drugs, banking--all sold on the emotion that only video can provide. The web (and G) can only go so far advertising bird diapers.

Will it only play when you click on it? If not, then that would be a big change for G.

11:23 pm on Jan 22, 2007 (gmt 0)

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Not enough info yet.

Was there a backlash against the previous video ad format the the playlist in this versiomn is meant to overcome?

11:27 pm on Jan 22, 2007 (gmt 0)

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Will this require 2 clicks for the publisher to get paid? The first click to play the video and a second click, at the end of the video, to go to the advertisers website.
3:30 am on Jan 23, 2007 (gmt 0)

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According to The Wall Street Journal, it is a "new ad-supported music-video-distribution feature. Sony and Warner will distribute online "channels" created to be embedded on participating Web sites.

"They comprise music videos dotted with Google-placed ads. Advertisers will pay a rate based on the number of times the video plays."

The tests mark the latest effort by Google to couple AdSense advertisers with "high quality video content," Google's Brandon McCormick said.

6:22 am on Jan 23, 2007 (gmt 0)

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I'm ready to start choosing all my Adsense ads. Give me a list that is targeted to my site, then let me choose, instead of this accepting the good and the bad. It is impossible to filter out all the bad.

I will settle for earninng a little less, to have nice ads.

6:39 am on Jan 23, 2007 (gmt 0)

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This will radically change the audience adds reach. A successful car sales site, for example, will block competition. Ad revenue sites will be where ads appear, not valid product sales sites.

Am I missing something?

10:40 am on Jan 23, 2007 (gmt 0)

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It's CPM based

Too bad my musician site wasn't included in the test group :\ This is excellent stuff, I should see an increase in earnings after they launch it to the public.

11:13 am on Jan 23, 2007 (gmt 0)

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I would love to have this option. Considering that one of my sites has a huge amount of video content on it, i could easily mesh those ads in to my site. It would look very natural if the ads were on target.

I look forward to this.

12:05 pm on Jan 23, 2007 (gmt 0)

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This is the future.

I hope it works.

Very well done Google.

12:16 pm on Jan 23, 2007 (gmt 0)

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Google Inc. said on Monday it would expand testing of its much-anticipated video advertising system by working with two major music labels to embed video ads on Web sites that make money running them.

Google said it would distribute advertising alongside videos from Sony BMG Music Entertainment and Warner Music Group over its AdSense online ad system to Web site publishers in a four-week test now underway.

"Over the past few months, we have run tests to figure out how we work with our partners and advertisers to combine high quality video content with ads and then distribute them (over) the Google AdSense network," Google said in statement.

Google to run video ads from BMG, Warner [today.reuters.co.uk]

This part is key.

As part of the test, advertisements would be billed on a cost per thousand impressions (CPM) model, the traditional billing method for mass market advertising as opposed to the pay-per-click billing model Google popularized with text ads.
1:18 pm on Jan 23, 2007 (gmt 0)

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what sort of CPM numbers are we talking about for video ads?
2:13 pm on Jan 23, 2007 (gmt 0)

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I would love to give them a try. Most of my visitors are regulars and I need to find ways to refresh the ads regularly otherwise ad blindness pushes the CTR way down.
4:40 am on Jan 24, 2007 (gmt 0)

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Rocker -

You raise an interesting point

click 1: activate activeX
click 2: visit advertiser's site?

I'd really like to see an example of this in action, I love the idea of video ads.

The means in which they are delivered has me intrigued...

DXL

8:58 am on Jan 24, 2007 (gmt 0)

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I run a music site that now averages around a half million visits per month. A Google rep asked me if I would be interested in the video ads, I asked for more details and was given some specifics.

revenue is generated on a CPM basis by the number of views on each ad within a video playlist. You'll receive earnings each time a user views an ad in between the video clips. Additionally, please note that the embedded video player is not considered a standard AdSense unit and can therefore be added to your page in addition to your existing ad units. The revenue that you'll earn will be incremental to your current AdSense earnings.

They're still being kind of vague about the amounts that can be earned. I suppose I'll try it for a week as a supplement to my regular ads and see how they perform, I'll let everyone here know what the general results are.

9:37 am on Jan 26, 2007 (gmt 0)

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So, if I get this right, Google regards the videos as content they deliver (which you will NOT get paid for) and inserts ads in between the videos (which you will get paid for)?

So, I would have a tv channel like MTV on my web site and start selling ring tones? ;)

12:18 pm on Jan 26, 2007 (gmt 0)

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I got this invitation. Make sure your Junk mail filter didnt move it out...

The video playlists are sized at 300 x 250 and are user-initiated.

That's not a good size for me :(

3:18 pm on Jan 26, 2007 (gmt 0)

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Yeah I just started as well. CPM's go up.
9:40 pm on Jan 26, 2007 (gmt 0)

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We've been invited as well but haven't started yet. They said some of their advertisers include The Wall Street Journal Online, CondeNet's Epicurious and Style.com among others. Really looking forward to starting.
12:41 pm on Jan 27, 2007 (gmt 0)

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>>We've been invited as well but haven't started yet.

It appears Google is running two programs right now. I'm not 100% sure because no one will answer my question in the other thread.

But based on that discussion these look like two programs. In that program they are merely being asked to place a Custome Placement Pack on their sites. Which also happens to involve a 300 x 250 box.

Here we're being asked to participate in a pilot program - which has not started yet and will run for only four weeks.

2:05 pm on Jan 27, 2007 (gmt 0)

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I think this one is different from the customs placement pack. They said they will contact us again for the details. They gave a link to more info about the program but not sure if that's ok to be made public
6:40 pm on Jan 27, 2007 (gmt 0)

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But based on that discussion these look like two programs. In that program they are merely being asked to place a Custome Placement Pack on their sites. Which also happens to involve a 300 x 250 box.

I think they are two different programs. At first glance, they may look the same because of the request for a 300x250 box, but for the Custom Placement Pack program to work well for the publisher and advertiser, Google is asking for a lot more work. From the Custom Placement Pack email:

We also recommend you use the newly launched ad placements feature to define your ad slots to advertisers so they can bid on specific placements on your site. For instructions on how to create ad placements, please visit (Google Adsense URL) .
7:10 pm on Jan 27, 2007 (gmt 0)

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The video content is definitely different. For one, the pilot test will only run for 4 weeks.

The one provision that caught my eye is the 3-way revenue share. Must be good rates to allow for 3 cuts to the revenue and yet remain attractive for publishers to run.

6:19 pm on Jan 28, 2007 (gmt 0)

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It was about time that I redesigned the site a bit... I took the opportunity to clean up the code and now have three templates that I can use on various pages...

Home Page (standard template)
Leaderboard (some day I might want to try out banner advertising)
Video - I moved stuff around a bit to accomodate that 300 x 250 box.

I have to say that to get it above the fold moves some of the good stuff down the page - not sure if I like that...

12:38 am on Feb 9, 2007 (gmt 0)

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Well, the 4-week pilot program finally started today so we'll see how it works. My site is not a music site so I have more limited choices as most are music videos, but there are a couple that I am planning to run
2:28 am on Feb 9, 2007 (gmt 0)

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Yup, just saw the email too.

DXL

8:03 pm on Feb 9, 2007 (gmt 0)

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I just finished adding the video player to my high traffic music site on a few pages just to test the waters. I added it to pages that get a high number of clicks, but dismal payouts (hundreds of clicks a day at 2-3 cents a click). So its not going to hurt anything to test it there for a few days. Too bad I can't check out how it works, but I'll keep everyone posted on my results.
3:45 pm on Feb 10, 2007 (gmt 0)

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you can preview the units in the adsense setup so you can see how they work. Anyone have success so far with those units? Ive had them up for a day or so now with little to no success despite having them all over..
8:16 pm on Feb 10, 2007 (gmt 0)

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i was invited to their test with mtv network a couple months back, and if i remember correct it was cpm based.. the format was something like "content - ad - ad - content - ad - ad" and you would get paid everytime someone stuck around to view ads.. i run a video site, so i earned around $100 extra a day after adding these video ads
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