Forum Moderators: martinibuster
has anyone been invited? what is it? Where can we see examples?
Over the next few weeks we'll be testing AdSense video distribution and sponsorship with a small group of publishers... This time, we'll be... grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.
[edited by: martinibuster at 7:54 pm (utc) on Jan. 22, 2007]
[edit reason] Fixed URL and quote. [/edit]
Isn't this the first time publishers can choose and control what advertisers will show on their websites?
Would anyone like to see this expanded?
Anybody see drawbacks?
[edited by: martinibuster at 11:29 pm (utc) on Jan. 22, 2007]
This is where the big money is--cars, computers, drugs, banking--all sold on the emotion that only video can provide. The web (and G) can only go so far advertising bird diapers.
Will it only play when you click on it? If not, then that would be a big change for G.
Was there a backlash against the previous video ad format the the playlist in this versiomn is meant to overcome?
"They comprise music videos dotted with Google-placed ads. Advertisers will pay a rate based on the number of times the video plays."
The tests mark the latest effort by Google to couple AdSense advertisers with "high quality video content," Google's Brandon McCormick said.
I will settle for earninng a little less, to have nice ads.
Am I missing something?
Too bad my musician site wasn't included in the test group :\ This is excellent stuff, I should see an increase in earnings after they launch it to the public.
I look forward to this.
I hope it works.
Very well done Google.
Google Inc. said on Monday it would expand testing of its much-anticipated video advertising system by working with two major music labels to embed video ads on Web sites that make money running them.Google said it would distribute advertising alongside videos from Sony BMG Music Entertainment and Warner Music Group over its AdSense online ad system to Web site publishers in a four-week test now underway.
"Over the past few months, we have run tests to figure out how we work with our partners and advertisers to combine high quality video content with ads and then distribute them (over) the Google AdSense network," Google said in statement.
Google to run video ads from BMG, Warner [today.reuters.co.uk]
This part is key.
As part of the test, advertisements would be billed on a cost per thousand impressions (CPM) model, the traditional billing method for mass market advertising as opposed to the pay-per-click billing model Google popularized with text ads.
You raise an interesting point
click 1: activate activeX
click 2: visit advertiser's site?
I'd really like to see an example of this in action, I love the idea of video ads.
The means in which they are delivered has me intrigued...
revenue is generated on a CPM basis by the number of views on each ad within a video playlist. You'll receive earnings each time a user views an ad in between the video clips. Additionally, please note that the embedded video player is not considered a standard AdSense unit and can therefore be added to your page in addition to your existing ad units. The revenue that you'll earn will be incremental to your current AdSense earnings.
They're still being kind of vague about the amounts that can be earned. I suppose I'll try it for a week as a supplement to my regular ads and see how they perform, I'll let everyone here know what the general results are.
So, I would have a tv channel like MTV on my web site and start selling ring tones? ;)
The video playlists are sized at 300 x 250 and are user-initiated.
That's not a good size for me :(
It appears Google is running two programs right now. I'm not 100% sure because no one will answer my question in the other thread.
But based on that discussion these look like two programs. In that program they are merely being asked to place a Custome Placement Pack on their sites. Which also happens to involve a 300 x 250 box.
Here we're being asked to participate in a pilot program - which has not started yet and will run for only four weeks.
But based on that discussion these look like two programs. In that program they are merely being asked to place a Custome Placement Pack on their sites. Which also happens to involve a 300 x 250 box.
I think they are two different programs. At first glance, they may look the same because of the request for a 300x250 box, but for the Custom Placement Pack program to work well for the publisher and advertiser, Google is asking for a lot more work. From the Custom Placement Pack email:
We also recommend you use the newly launched ad placements feature to define your ad slots to advertisers so they can bid on specific placements on your site. For instructions on how to create ad placements, please visit (Google Adsense URL) .
The one provision that caught my eye is the 3-way revenue share. Must be good rates to allow for 3 cuts to the revenue and yet remain attractive for publishers to run.
Home Page (standard template)
Leaderboard (some day I might want to try out banner advertising)
Video - I moved stuff around a bit to accomodate that 300 x 250 box.
I have to say that to get it above the fold moves some of the good stuff down the page - not sure if I like that...
