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I joined AdSense in the second month of existence and although I thought the leaderboard was spammy and tacky in appearance, I've come to accept it as an excellent performer - from a money-earning perspective.
OK, OK - I know responses will be subjective and certainly not scientific, but it's the weekend - which is your favorite?
Like you, I've done well with the leaderboard, but I haven't experimented with the newer formats (some of which, like the large rectangle, seem to have been designed for the three-ad-units-above-the-fold scraper and click-arbitrage crowd).
You're joking, right? I'd agree that 'crowd' certainly has expolited the format but I'm not a scraper/click arbitager and use the large rectangle simply because it outperforms the leaderboard. However, I would never have imagined it would but figured I'd give it a try awhile back (thanks to Khensu's example) :
Moral of the story: don't assume you know how a format is going to perform on your site without actually testing it first.
[edited by: Play_Bach at 4:55 pm (utc) on Jan. 21, 2007]
No other text or graphics or anything else on the page -- just the ad :) just kidding of course.
For me it is how you integrate into the design. Some of the smallest of ads have outperformed larger ad units on some designs and other designs larger outperforms smaller. I have to say it depends so test test test but don't annoy your visitors for an extra buck or three.
Large rectangle embedded in text, center of content, background and boarders blended to match the page.
Ditto! When I went from a skyscraper in the low left navigation to the above, my income rose 500%.
I wonder how well a skyscraper does when its on the right-hand side alongst the scrollbar? One sees this on quite a few top sites.
I wonder how well a skyscraper does when its on the right-hand side alongst the scrollbar?
This don't work well. It's too easy for accidental clicks from users going for the scroll bar. Clicks made by accident don't convert, they just hit back. If your conversion drops, SP kicks in, or in worse case they are counted as invalid.