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The best ad format of all time!

Which ad unit format is best?

     
3:38 pm on Jan 21, 2007 (gmt 0)

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Which ad unit format (not link unit) has performed the best for you since joining AdSense? By "performed" I'm referring to the format that does the best job of earning money for you.

I joined AdSense in the second month of existence and although I thought the leaderboard was spammy and tacky in appearance, I've come to accept it as an excellent performer - from a money-earning perspective.

OK, OK - I know responses will be subjective and certainly not scientific, but it's the weekend - which is your favorite?

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3:43 pm on Jan 21, 2007 (gmt 0)

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Large rectangle
3:59 pm on Jan 21, 2007 (gmt 0)

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Vertical 160x600.
4:01 pm on Jan 21, 2007 (gmt 0)

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I'll second large rectangle.
4:02 pm on Jan 21, 2007 (gmt 0)

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160x600 - gives me the best CTR, hence it is my favorite format, but unfortunately it does not match all my pages.

Ah, and I think my response is subjective and certainly not scientific. :-)

4:32 pm on Jan 21, 2007 (gmt 0)

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Don't forget that placement can be as important as format (if not more so).

Like you, I've done well with the leaderboard, but I haven't experimented with the newer formats (some of which, like the large rectangle, seem to have been designed for the three-ad-units-above-the-fold scraper and click-arbitrage crowd).

4:45 pm on Jan 21, 2007 (gmt 0)

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> seem to have been designed for the three-ad-units-above-the-fold
> scraper and click-arbitrage crowd).

You're joking, right? I'd agree that 'crowd' certainly has expolited the format but I'm not a scraper/click arbitager and use the large rectangle simply because it outperforms the leaderboard. However, I would never have imagined it would but figured I'd give it a try awhile back (thanks to Khensu's example) :
[webmasterworld.com...]

Moral of the story: don't assume you know how a format is going to perform on your site without actually testing it first.

[edited by: Play_Bach at 4:55 pm (utc) on Jan. 21, 2007]

5:00 pm on Jan 21, 2007 (gmt 0)

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I like the 250x250 best because it isn't as spammy on the page. But the big rectangle gets the most clicks - I suspect a lot of accidental clicks.
6:33 pm on Jan 21, 2007 (gmt 0)

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Large rectangle placed top left
6:39 pm on Jan 21, 2007 (gmt 0)

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250x250 placed left
6:45 pm on Jan 21, 2007 (gmt 0)

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Based on how much money comes in per pixel of space used I'd have to go for the 160x90 Adlinks unit.

My next best would be the 300x250 regular ad block.

But that's all based on my site, and where I put the ads on each page so it's more or less meaningless for anyone else.

9:14 pm on Jan 21, 2007 (gmt 0)

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Surprisingly, I've found that the little half banner does quite well if placed properly. Most people overlook it, I think. I've A/B tested it with the standard banner size, and it performed better.
12:06 am on Jan 22, 2007 (gmt 0)

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Has anyone had good results with the new 120 x 400 vertical format? It seems to have the size for displaying two ads but every time I have used it, only one stretched out ad has displayed and it didn't look good on the page.

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12:29 am on Jan 22, 2007 (gmt 0)

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What's a 120x400?

I think you have a number out of whack there.

1:59 am on Jan 22, 2007 (gmt 0)

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What's a 120x400?

Yep, that should have been 120 x 240.

That's what happens when you type as you watch football.

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2:07 am on Jan 22, 2007 (gmt 0)

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I have used the 120x240 quite a bit. In the right spot it works fine.

And yes, it can show 2 ads at the same time, but it will show a single ad sometimes.

4:32 am on Jan 22, 2007 (gmt 0)

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336x280 by far
7:13 am on Jan 22, 2007 (gmt 0)

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800x600 or 1024x768

No other text or graphics or anything else on the page -- just the ad :) just kidding of course.

For me it is how you integrate into the design. Some of the smallest of ads have outperformed larger ad units on some designs and other designs larger outperforms smaller. I have to say it depends so test test test but don't annoy your visitors for an extra buck or three.

7:40 am on Jan 22, 2007 (gmt 0)

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120x90 AdLink
10:55 am on Jan 22, 2007 (gmt 0)

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very instructive topic!

As you can see, avery site is different

120x90 AdLink

That's quite unexpected!

3:10 pm on Jan 22, 2007 (gmt 0)

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As you can see, avery site is different

For some reason it's very satisfying to see that illustrated so clearly.

6:01 pm on Jan 22, 2007 (gmt 0)

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Large rectangle embedded in text, center of content, background and boarders blended to match the page.
12:41 am on Jan 23, 2007 (gmt 0)

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Large rectangle embedded in text, center of content, background and boarders blended to match the page.

Ditto! When I went from a skyscraper in the low left navigation to the above, my income rose 500%.

I wonder how well a skyscraper does when its on the right-hand side alongst the scrollbar? One sees this on quite a few top sites.

12:47 am on Jan 23, 2007 (gmt 0)

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160x600

I wonder how well a skyscraper does when its on the right-hand side alongst the scrollbar

Smartpricing should take care of such clicks, so they would pay pennies.
1:39 am on Jan 23, 2007 (gmt 0)

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I wonder how well a skyscraper does when its on the right-hand side alongst the scrollbar?

This don't work well. It's too easy for accidental clicks from users going for the scroll bar. Clicks made by accident don't convert, they just hit back. If your conversion drops, SP kicks in, or in worse case they are counted as invalid.