Forum Moderators: martinibuster
I have 2 websites in a specific technology sector, that are well designed and having good content.
The performance of my sites was very good for the last couple of months since they were launched. But from the past 2 months the performance/earning has been decreased dramatically. The traffic though not increased but steady and the rate per click is very poor.
I have blocked many MFA ads, already has about us, privacy policy pages on my websites but still no improvement noticed.
Can anyone tell me please how to kill the smartprice, which seems to constant for me for the many days.
I will be very thankful to all of you.
Best Regards
Junaid
Smart pricing may or may not be responsible for the poor performance. Another possibility is a change in the ratio of supply to demand. For example:
- If the number of publisher pages for your keywords has grown faster than advertiser expenditures for those keywords, there will be more pages (and more publishers) competing for the available ad clicks.
- If your clicks haven't been converting well for advertisers, some of those advertisers may be filtering your domains.
As for smart pricing, if your clicks are being sold at a discount to advertisers (which is what "smart pricing" means), there probably isn't anything you can do about it, except to work on attracting an audience that will click on ads and convert for advertisers.
Can anyone tell me please how to kill the smartprice, which seems to constant for me for the many days.
Did you move your ads? Is it obvious they are ads and not navigation links? How many pages do you put them on? How many ads per page?
While I do believe it's possible to avoid smartpricing many times, I also think some industries do not convert well online, and for those smart pricing will always be a fact of internet life.
I may be in one. It's a multibillion-dollar industry offline, but online very limited sales anywhere. Haven't given up yet, because if I can every get out from under smart pricing, I could make good money from about 16,000 clicks per day on one page. If I could make a dollar for every click instead of a penny...
p/g
But from the past 2 months the performance/earning has been decreased dramatically.
[webmasterworld.com...]
And there are many reasons to believe that it's not caused by SmartPricing (see e.g. the response from the Italian AdSense team).
MThiessen, you probably know ...Even if it has been questioned many times, the last "non-official" answer from google is that SmartPricing is account-wide
[webmasterworld.com...]
I'm curious.. do you see nearly the exact same advertisers on both sites?
Edit: two different "sites" one account.
[edited by: MThiessen at 5:43 pm (utc) on Jan. 22, 2007]
I have blocked many MFA ads
So, someone else believes they can make money off your topics even after paying Google to deliver the traffic.
Worse, Google agrees, since Google has put their MFA ad on your website.
You might reasonably take this as an indication that you're not doing a good enough job of qualifying your traffic for your advertisers.
Want to do something about it? Take your higher-traffic pages that reliably gets MFAs (for many websites, the home page meets these qualifications). Strip the AdSense off that page, and replace it with house ads that identify highly qualified buyers for specific products and services that you see advertised elsewhere on your site. Make sure the house ads take the visitor to landing pages designed to attract an ad for the specific product/service.
Now monitor, tune, and tweak the house ad copy and landing page copy. With any luck, you will begin to see a drop in impressions (and probably clicks) and an increase in EPC. You will also have access to valuable data that previously only your advertisers had, such as what ad copy works, what keywords induce conversion, etc.
