Welcome to WebmasterWorld Guest from 35.175.191.168

Forum Moderators: martinibuster

Message Too Old, No Replies

Any Smartprice Remedy?

Smartprcing is killing my sites

     
11:29 pm on Jan 20, 2007 (gmt 0)

New User

10+ Year Member

joined:Oct 9, 2006
posts:5
votes: 0



Dear Forum Members:

I have 2 websites in a specific technology sector, that are well designed and having good content.

The performance of my sites was very good for the last couple of months since they were launched. But from the past 2 months the performance/earning has been decreased dramatically. The traffic though not increased but steady and the rate per click is very poor.

I have blocked many MFA ads, already has about us, privacy policy pages on my websites but still no improvement noticed.

Can anyone tell me please how to kill the smartprice, which seems to constant for me for the many days.

I will be very thankful to all of you.
Best Regards
Junaid

11:46 pm on Jan 20, 2007 (gmt 0)

Senior Member

joined:Oct 27, 2001
posts:10210
votes: 0


There's no simple answer (or at least no simple answer that's sure to be correct).

Smart pricing may or may not be responsible for the poor performance. Another possibility is a change in the ratio of supply to demand. For example:

- If the number of publisher pages for your keywords has grown faster than advertiser expenditures for those keywords, there will be more pages (and more publishers) competing for the available ad clicks.

- If your clicks haven't been converting well for advertisers, some of those advertisers may be filtering your domains.

As for smart pricing, if your clicks are being sold at a discount to advertisers (which is what "smart pricing" means), there probably isn't anything you can do about it, except to work on attracting an audience that will click on ads and convert for advertisers.

5:27 am on Jan 21, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 10, 2002
posts:531
votes: 0


It's tough to get rid of smart pricing. I have two sites, same theme same sector. One gets nearly twice the PPC as the other... Both are legit on-topic, original content... Strange how one is SP and the other not.
8:14 am on Jan 21, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 26, 2006
posts:1397
votes: 0


Can anyone tell me please how to kill the smartprice, which seems to constant for me for the many days.

Did you move your ads? Is it obvious they are ads and not navigation links? How many pages do you put them on? How many ads per page?

While I do believe it's possible to avoid smartpricing many times, I also think some industries do not convert well online, and for those smart pricing will always be a fact of internet life.

I may be in one. It's a multibillion-dollar industry offline, but online very limited sales anywhere. Haven't given up yet, because if I can every get out from under smart pricing, I could make good money from about 16,000 clicks per day on one page. If I could make a dollar for every click instead of a penny...

p/g

11:17 am on Jan 21, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:May 30, 2005
posts:456
votes: 0


But from the past 2 months the performance/earning has been decreased dramatically.

You're not alone.

[webmasterworld.com...]

And there are many reasons to believe that it's not caused by SmartPricing (see e.g. the response from the Italian AdSense team).

12:16 pm on Jan 21, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 21, 2005
posts:553
votes: 0


[quote] I have two sites, same theme same sector. One gets nearly twice the PPC as the other... Both are legit on-topic, original content... Strange how one is SP and the other not. [quote]

MThiessen, you probably know ...Even if it has been questioned many times, the last "non-official" answer from google is that SmartPricing is account-wide

[webmasterworld.com...]

12:36 pm on Jan 21, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


MThiessen

I'm curious.. do you see nearly the exact same advertisers on both sites?

2:25 am on Jan 22, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 10, 2002
posts:531
votes: 0


Yes I do, and it does not seem to be account wide, the difference is too big...
4:55 pm on Jan 22, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 31, 2005
posts: 1651
votes: 0


In my experience, and I'm been victim as well, it is NOT account-wide, either.
4:59 pm on Jan 22, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 11, 2006
posts:771
votes: 0


Out of curiosity - are the two accounts of the same age - if not which has been hit - the older or newer? Is it possible it is to do with over-lapping of content on two different sites?
5:42 pm on Jan 22, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 10, 2002
posts:531
votes: 0


No, my two are not the same age. The one getting the best ppc is about 10 years old, and the other one is 2 years old.

Edit: two different "sites" one account.

[edited by: MThiessen at 5:43 pm (utc) on Jan. 22, 2007]

6:08 pm on Jan 22, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 16, 2003
posts:971
votes: 0


I have blocked many MFA ads

So, someone else believes they can make money off your topics even after paying Google to deliver the traffic.

Worse, Google agrees, since Google has put their MFA ad on your website.

You might reasonably take this as an indication that you're not doing a good enough job of qualifying your traffic for your advertisers.

Want to do something about it? Take your higher-traffic pages that reliably gets MFAs (for many websites, the home page meets these qualifications). Strip the AdSense off that page, and replace it with house ads that identify highly qualified buyers for specific products and services that you see advertised elsewhere on your site. Make sure the house ads take the visitor to landing pages designed to attract an ad for the specific product/service.

Now monitor, tune, and tweak the house ad copy and landing page copy. With any luck, you will begin to see a drop in impressions (and probably clicks) and an increase in EPC. You will also have access to valuable data that previously only your advertisers had, such as what ad copy works, what keywords induce conversion, etc.

8:16 pm on Jan 22, 2007 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


ronburk, that was a great post... it makes a lot of sense.