Forum Moderators: martinibuster
I have been occupied with other projects so I have not had time to delve into this issue until now. However, over the past few months I have seen numerous irrelevant ads running on our web site and nearly all of these are site-targeted campaigns. I wrongfully assumed there was nothing I could do since I did not see an option to turn them off in the AdSense interface.
Looking at these two threads it seems that others face similar issues:
[webmasterworld.com...]
[webmasterworld.com...]
Our website serves 20+ different industries. From what I can tell, an AdWords advertiser will be interested in one of those industries and thus will select a site-targeted campaign for our entire site. While that ad may be of interest to our visitors in that particular industry, it is usually completely irrelevant for our other industries.
After looking at the data, it appears that these site-targeted ads only represent a small portion of our AdSense impressions. However, I have noticed that site-targeted ads tend to appear one per page as opposed to the usual four per page for content ads. It can't be helping us or Google to have our visitors seeing an irrelevant ad featured prominently by itself.
I understand that running site-targeted ads works for many publishers. I also understand that Google would love for its AdSense advertisers to use site-targeting more effectively. However, as both an AdSense publisher and an AdSense advertiser, I fully appreciate that publishers would like to protect themselves from irrelevant ads blanketing their site.
Please add this functionality to the user interface.
However, over the past few months I have seen numerous irrelevant ads running on our web site and nearly all of these are site-targeted campaigns.They pay for the space, you don't want the money?
however, the problem is that you can't turn off site-targeting for the entire website... it would be interesting to set up the 20+ channels, and see if the advertisers consistently choose the most relevant channel.
Under "My Account" > "Onsite Advertiser Sign-Up" there is a checkbox labeled: "Include me in Onsite Advertiser Sign-Up"
I would be willing to have it turned back on if the site owner/publisher had some type of control on who, what, where etc.
Not if they are going to de-value the space by running highly irrelevant ads. We wouldn't run a punch-the-monkey banner. That's about the equivalent of displaying aerospace ads in a vertical designed for teachers.
Plus, as more people site advertise on your site, they have to bid higher thus making more money.
I don't doubt that this works for a number of sites. However, it doesn't work for us. I'm just surprised Google doesn't have an option in the interface to turn it off.
Not if they are going to de-value the space by running highly irrelevant ads. We wouldn't run a punch-the-monkey banner. That's about the equivalent of displaying aerospace ads in a vertical designed for teachers.But Hot for Teacher Ringtones would be OK? ;)
I'm not sure how people directly bidding on your ad space devalues it. In the financial world that would be an increase in value.
Aircut, thanks for the advice and I've done that. I just think it should be a feature in the interface. How many other things are there that Google will do if you email them? Can someone put together a list? :)
